Looks like Birdman was finally spitting the truth about a business deal. A couple weeks ago he went on record (see video) stating Cash Money was working on a deal to launch a book company under publishing juggernaut Simon & Schuster. Now the deal is in place with the introduction of Cash Money Content and their first books Iceberg Slim’s memoir Pimp, Wahida Clark’s Justify My Thug, and Raw Law: An Urban Guide to Criminal Justice.

“We think we can do more, market books in a new way,” Bryan “Birdman” Williams told the Wall Street Journal. “We want to put out five or six books a year.”

Birdman and company plan to market their books the same way they marketed their music…starting from the streets.

“You’re going to see TV commercials, billboards, and plenty of YouTube videos featuring artists and writers talking about books,” Cash Money’s business manager Vernon Brown added. “Our books will also be sold at our concerts. When you’re out in front of 18,000 people, some will buy books, some not. But right now many of those fans aren’t being told what books are great. We’ll do that.”

Will be interesting to see if Lil Wayne’s jail house journal will also be included under the Cash Money Content banner. Look out for the first book coming this February.