Beyonce continues to fulfill her multi-million dollar endorsement deal with VIZIO electronics with a new TV ad. Check this vid where she talks a little about what we can expect from the new ad campaign. (See previous Beyonce TV ad campaign here).

I think Common is one of the few rappers you could believe would actually have a big part in writing his own memoirs. Looks like Atria Books is willing to take the risk as they have just completed a book deal with Common to pen “One Day It’ll Make Sense.” Book will chronicle Common’s journey as a Chicago MC to one of the most well known faces in both music and film. Book is set for a June 2011 release. More details to come.

Here is the sneak peek trailer of the MTV produced Nicki Minaj documentary My Time Now. The doc will hit MTV on November 28th 10pm PST.

Check the brand new video to B.o.B.’s latest single “Don’t Let Me Fall.” Thank God no Bruno Mars in this one.

Apparently The Brits can’t handle the heat. The U.K. Advertising Standards Authority has officially banned Beyonce’s “Heat” perfume ad (shown above) from airing on TV anytime before 7pm. Apparently she’s just too hot.

“We considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” they said in a statement.

Now all those British kids will be staying up after 7pm just to get a glimpse of Beyonce’s body movements and shots of her dress slipping away.

Here is a sneak peek preview of Swizzy’s sneaker collaboration with Reebok. No official date when these will be released but expect them sometime next year. Via: HS

A pretty stellar cast in this indie flick. 50 Cent gets on board with Jason Statham and Mickey Rourke in multiple rounds of Russian Roulette drama. Movie will be distributed by Paramount Vantage and is not part of 50′s existing Cheetah Vision production deal. Check the movie poster after the jump. Via: SlashFilm

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Jay-Z talks “Decoded” and his other business ventures with CNN.