Apparently The Brits can’t handle the heat. The U.K. Advertising Standards Authority has officially banned Beyonce’s “Heat” perfume ad (shown above) from airing on TV anytime before 7pm. Apparently she’s just too hot.

“We considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” they said in a statement.

Now all those British kids will be staying up after 7pm just to get a glimpse of Beyonce’s body movements and shots of her dress slipping away.