In a music and digital gaming first, Interscope Records has teamed up with online game developer Zynga to promote Dr. Dre’s highly anticipated album Detox with the social networking game Mafia Wars. The game will feature Dr. Dre inspired game experience with music content and limited edition virtual goods within a portion of the game titled “Hustlin’ wit Dre.”
“We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming,” Interscope’s CEO Jimmy Iovine stated. “We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of Dre’s cultural significance we really wanted something special that’s never been done before.”
Listen to Dre here in this short intro video explaining the partnership.
