The pièce de résistance to every Super Bowl party is a Pepsi Max. Snoop Dogg preps some snacks and recommends Pepsi as the drink of choice for the occasion.

Nike Basketball production presents “The Black Mamba”, starring Kobe Bryant which promotes his new Zoom Kobe VI sneaker. The short film finds Kobe lost in Dallas at the epicenter of evil having to play a game to save his soul against super villains Bruce Willis and Kanye West. The film will be shown during the 2011 NBA All-Star Game. Check out the movie poster below… Continue Reading…

If you didn’t get enough of the book and want more to decode on Jay-Z, no worries there is an app for that. For only $9.99 download the app on your iPad, iPhone or iPod HERE.

To kick off All-Star Weekend which is Feb 11th, adidas is collaborating with Snoop Dogg to create an exclusive sneaker inspired by his love for the LA Lakers – the collection is titled adidas adidas Originals x Snoop Dogg for All-Star Weekend. You will see Snoop’s trademark Snoop Dogg eyes on the tongue of the shoe. These kicks will sell for $90 and be sold exclusively at Shiekh beginning February 11. Line up and get em while you can because they will be sure to go fast. Via: SneakerFile

Here is a first look a the gray colorway of the Reebok x Swizz Beatz sneaker collaboration. Right now there is a contest running to name these kicks hosted by Swizzy himself. Check the site for more details.

SNL’s Lonely Island delivers another digital video hit with “The Creep” featuring none other than the Barbie girl herself, Nicki Minaj.

Jay-Z and Will Smith have joined forces to form a new film development and production company which will be an arm of Smith’s existing Overbrook Entertainment production company.  The as-yet-unnamed venture was launched to produce a remake of the musical Annie starring Smith’s daughter, Willow.

“The Overbrook Entertainment family and I have a unified vision,” says Jay-Z.  “We’ve already produced a Tony Award winning play and we’re developing a true superstar in Willow.  This venture into film development and production is a perfect next step with teams that are accomplished, creative, and innovative.”

Smith founded Overbrook Entertainment in the late 1990s which has produced dozens of films like Ali, Walk Hard: The Dewey Cox Story, Hancock, I Am Legend, and the 2010 remake of The Karate Kid starring Smith’s son, Jaden.

Diddy has landed a pretty major promotion for himself and his music by guest appearing in an upcoming episode of the CBS show “Hawaii Five-O.” The show will also include a line up of Diddy and Dirty Money’s recent singles. In the show, Diddy will undergo weapons instruction and training with a Navy SEAL to play New York City Detective Reggie Williams, a lawman “who hunts the streets of Honolulu for the men responsible for a crime against his family,” CBS said in a statement Wednesday.