Beyonce is starting off the new year right with more endorsement deals. In 2010 alone she made an estimated $87 million. In the lastest L’Oreal Paris Feria commercial she whips her hair back and forth and does her Naomi Campbell walk. Hopefully she can land a Victoria Secret endorsement deal in 2011.

Diddy continues to promote the Last Train to Paris, this time his son Justin Combs does a parody of the  Ciroc Smooth commercial to promote the album.

You know whats not smooth? Downloading a album  illegally and not buying it, you cant read the credits, you cant look at pictures in the booklet, the sound quality is off….you wanna be smooth download the album on iTunes…you know what else is not smooth over using Diddys ab-libs when you hear his songs….yeah… take that take that…

Mariah Carey promotes her fragrance collection for the holiday season, she has some tough competition going against Beyonce, Brittany Spears, Halle Berry, and other celebrity fragrances.

Oprah’s network OWN launched on January 1st and a documentary series entitled Oprah Presents: Master Class  featured Jay-Z. The episode highlights the inspiring journey of  the rapper and entrepreneur. Press play and watch the story unfold.

Method Man continues to build up his acting resume landing a role in the upcoming comedy The Sitter. Movie stars Jonah Hill who takes a babysitting job and ends up taking three kids he’s watching across town on a mission to buy drugs for his girlfriend. Of course things get nuts and hilarity ensues. No word yet on what Meth’s actual role is but my money is on “drug dealer.”

Young MC gets another royalty check in the mail courtesy of Verizon Wireless. Verizon launched their “Bust a Move” x “Jingle Bells” remix ad mid-December and is currently running on national TV just minus the “Jingle Bells” now.