50 Cent started the headphone war by going public on Twitter that Dre and Jimmy Iovine weren’t happy that 50 went and started Sleek by 50 headphones which are direct competitors with Beats by Dre. So how did Dre take the Twitter news? Well only TMZ has the answer to that one. Check the video from Dre. Headphone Wars 2011 here we come!

What started as a simple Super Bowl ad campaign tie-in has now become a full-fledged long term partnership deal. Eminem’s BRISK Iced Tea Super Bowl spot was such a huge hit that both Shady Records & Lipton have decided to extend their marketing prowess. In a recently announced deal, the two companies are set to roll out a series of Brisk and Shady Records emerging artist events, which will lead up to a larger scale live music events later this year.

“The folks from Brisk offered Eminem a chance to write his own Super Bowl spot and the opportunity to enter into a unique marketing relationship with Shady Records,” the rapper’s manager, Paul Rosenberg, stated. “It was a great opportunity to do something creative and fun that we couldn’t pass up. Who wouldn’t want the chance to write their own Super Bowl spot?”

It will be interesting to see how things pan out with this deal in the coming months. We all saw how fast the much hyped Jermaine Dupri x TAG Records deal bombed…but let’s hope this partnership can last longer than a couple of months. Just be sure of one thing…Eminem and his roster of artists will be chugging a lot of that BRISK on stage.

Every hip-hop fan needs to check out this 10 minute short film all about the greatness that is The Roots. Includes some nice concert footage and interviews with the crew. All with no Jimmy Fallon.

The Wiz continues to get some mainstream coverage…this time gracing the cover of “FADER” Magazine. Issue hits the streets March 8th.

According to Deadline Hollywood, Ice Cube is set to star in the upcoming film remake of 21 Jump Street which currently has Channing Tatum and Jonah Hill on board. Once the deal is set, Cube will play the precinct captain role that oversees Tatum and Hill’s characters. Movie is set to begin filming in late April. Between this pic, a couple others down the pipeline through his Cube Vision productions and the still kickin’ NWA bio pic, Cube will have quite the busy 2011 in the film business.

Swizzy and Reebok amp up the marketing efforts for their sneaker collaboration with this viral vid. Video features music from his upcoming album Haute Living.

Looks like Flavor Flav has taken a liking to Iowa. He recently opened his first Flav’s Fried Chicken restaurant in the small Iowa city of Clinton just a couple of weeks ago and now he wants to attend a local Iowa high school to get his diploma…of course all while the cameras are rolling.

“I want this show to be able to influence people my age, that if you dropped out of high school when you were young it’s never too late to go back to get your diploma” Flav told the Baltimore Sun.

The reality show is still in early pitch stages so no network, including VH1, is attached yet.