Ad Age recently unveiled Coors Light’s plans to take the competition out, specifically Budweiser. A big part of these plans lies in the hands of Ice Cube. No joke. Cube has signed on with Coors to be the face of their new multi-cultural advertising campaign but of course he has the cross-over appeal where middle-aged male Caucasians can feel cool for liking him. From Ad Age:

Ice Cube will appear in ads by Chicago-based multicultural agency Commonground, in which he stares down Coors Light bottles in a battle of who’s colder. The spots hold promise of crossover appeal, judging by the spirited reaction last week by the overwhelmingly white, middle-age audience of distributors, who gave most of MillerCoors’ other new creative only polite applause.

WoooHa definitely will have these ads for all our readers once they are approved. No word on how much Cube is getting paid but safe to say it’s not just in free beer.