E-40 has teamed with clothing company UNDRCRWN for a limited collection inspired by old school Donruss baseball cards. If you were a collector you will get it right away. There will only be 100 of these shirts for sale and 70 of the caps. All are promoting 40 Water’s Revenue Retrievin’: Overnight Shift and Graveyard Shift albums. Get the collection at the official UNDRCRWN site while they last.

Yup they are back. The Beastie Boys drop an old school video for their new single “Make Some Noise.”

Lil Wayne’s Carter IV has been pushed back for a June release date but the album cover has been generating a lot of buzz.

via: YOUHEARDTHATNEW

We’ve seen a lot of blogs take their brand to bigger heights beyond the blogosphere landing deals with corporate companies and venturing into other endeavors such as the NahRight and Nokia campaign, Respect Magazine and Kodak campaign with RapRadar, RealTalkNY and The Smoking Section and Karen Civil with Beats by Dre. 50 Cent’s online social hub ThisIs50.com is venturing into comedy.

Just like how Russell Simmons brought you “Def Comedy Jam” and Sean “Diddy” Combs presented “Bad Boys of Comedy”, 50 Cent is bringing you “This Is 50 Comedy Series”. Unlike Russell and Diddy whose comedy shows were broadcast on HBO, 50′s comedy series will be broadcast online.   Continue Reading…

Swizz Beatz recreates the New York Knicks anthem and here is the viral with Carmelo Anothony and Amar’e Stoudemire. Hopefully the remix will amp the players to advance in the playoffs.

Mercedes-Benz has requested the talents of David Banner to craft a tribute song to celebrate the 125th anniversary of the automobile. Banner sampled the classic Janis Joplin track “Mercedes Benz”, which also features Estelle and Daley. The trio is scheduled to perform the song live at the 2011 Shanghai Auto Show in China.

As previously announced, Snoop Dogg has a major role in the marketing plans for Blast by Colt 45, check out this banner ad.

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Hawaii Five-O creates a music video using Diddy-Dirty Money’s single “Coming Home” to promote Sean “Diddy” Combs appearance on the show.