According to BillBoard, David Banner has partnered with Corey Smyth, of Blacksmith Management, and Samantha Selolwane to launch a music house/production company called ABV. Under ABV, Banner and partners will be producing music for commercials and putting out movies.

David Banner has had great success in the advertising industry with his involvement in campaigns such as Gatorade’s “G Series: Evolve & Before/During/After,” Gillette, Marvel Vs Capcom 3, and most recently producing a song for Mercedes-Benz.

Banner says meeting Jimmy Smith from TBWA\Chiat\Day and working with Gatorade was a life changing experience. “I can do commercials and score movies for the rest of my life,” Banner says.