LeBron James enlist Drake and Pitbull to launch a new line of energy strips called “Sheets”. Sheets, a new way to do energy is a caffeinated strip that dissolves on the tongue and provides hours of energy. It contains no calories, no carbohydrates, no sugar and is comparable to a cup of premium coffee as well as vitamins B and E.

The launch of Sheets™ will be supported initially by a $10 million marketing campaign leveraging athlete and celebrity involvement by co-founder LeBron James and partners Amar’e Stoudemire, Drake, Ray Rice and others. The campaign will incorporate social media, traditional advertising, and massive sampling programs.

Pitbull and his team will spearhead the brand’s entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide.

For more information learn more at TakeASheet.com.