Ice-T and his curvaceous wife Coco will be premiering their new reality show Ice Loves Coco on E! The show will air in June.

LeBron James enlist Drake and Pitbull to launch a new line of energy strips called “Sheets”. Sheets, a new way to do energy is a caffeinated strip that dissolves on the tongue and provides hours of energy. It contains no calories, no carbohydrates, no sugar and is comparable to a cup of premium coffee as well as vitamins B and E.

The launch of Sheets™ will be supported initially by a $10 million marketing campaign leveraging athlete and celebrity involvement by co-founder LeBron James and partners Amar’e Stoudemire, Drake, Ray Rice and others. The campaign will incorporate social media, traditional advertising, and massive sampling programs.

Pitbull and his team will spearhead the brand’s entire Hispanic marketing efforts creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide.

For more information learn more at TakeASheet.com.

Common makes an appearance on AMC orginal series, Hell On Wheels which tells the epic story of post-Civil War Amercia. He plays “Elam”, a freed slave working on the railroad.

via: RedEye

Powerade celebrates Derrick Rose MVP win with this commercial which features music from J.Cole “I’m On It”.

Jay-Z covers Delta’s SKY Magazine, read the full article here.

via:RapRadar

Seems like ABC’s Dancing With The Stars is trying to reach a younger demographic, check out Nicki Minaj performing “Moment 4 Life” on the show.

According to BillBoard, David Banner has partnered with Corey Smyth, of Blacksmith Management, and Samantha Selolwane to launch a music house/production company called ABV. Under ABV, Banner and partners will be producing music for commercials and putting out movies.

David Banner has had great success in the advertising industry with his involvement in campaigns such as Gatorade’s “G Series: Evolve & Before/During/After,” Gillette, Marvel Vs Capcom 3, and most recently producing a song for Mercedes-Benz.

Banner says meeting Jimmy Smith from TBWA\Chiat\Day and working with Gatorade was a life changing experience. “I can do commercials and score movies for the rest of my life,” Banner says. Continue Reading…

Ice Cube is in a stand-off with a super cold activated Coors Light over who is colder. Press play and watch who wins the battle.