It’s official. The new trend in the corporate world is to “hire” rappers and give them official job sounding titles so they are part of the company vs. just signing on as an endorsement deal. Pharrell Williams has just inked the contract that names him the Creative Director for Karmaloop’s new Karmaloop TV which will launch as an actual TV network targeting males 18-34. Pharrell’s job responsibilities include all the creative and marketing vision for the new channel working with a staff that will do the actual work execution.

“Pharrell is, without a doubt, one of the most influential cultural creatives and business minds in America today,” Karmaloop CEO Greg Selkoe said. “We’re delighted and honored that he has joined our effort to create a multi-platform brand that will once again excite cutting-edge youth culture about TV, just as MTV did in the 1980s.”

To make the deal even more enticing, Pharrell has an equity stake in the new venture which is funded by Insight Venture Partners. Via: DHD