Absolut Vodka presents a documentary on Cee Lo, check out part one of the viral which talks about the beginning of his career.

Snoop Dogg promotes the Colt45 beverage Blast in this new music video. Has anyone tried the drink yet?

DMX talks with VIBE magazine about filming a sequel to Hype Williams 1998 classic Belly.

Belly is still a hip-hop classic. I don’t care what barbershop, what radio station, people still talk about this movie man.
Yeah, they play it on BET a lot. You know how many times I’ve seen it since I been here?

I’m saying! It’s on regular rotation now.
And they fucked up with the Belly 2. All they had was the title. Someone bought the title. Got people thinking it’s a part 2 to our movie when it’s really not. It’s just the name Belly 2. But, I been working with a couple of writers man where we can bring it back. A part 2 with a crazy story.

Oh really? With all the original characters maybe, hopefully? Continue Reading…

Bing breaksdown the campaign of Jay-Z’s Decoded in this case study. The agency Droga5 which was responsible for the marketing was awarded an Outdoor Grand Prix Award for the work. Droga5 copywriter Adam Noel and art director Jon Kubik discuss the Jay-Z Decoded campaign in this article click HERE to read.

via: RapRadar

Beyonce will be releasing an exclusive deluxe verison of her album 4 to Target customers. Make sure you pick up the album at Target on June 28 for the extra six bonus songs that no other retailer will provide.

Ice Cube partners with RareInk for a art project that will feature limited edition art pieces that interprets Ice Cube’s music. Proceeds will benefit the Minority AIDS charity, an organization that Cube has previously worked with.

“Expanding the interaction with fans of my music by offering limited edition, signed artwork that they are able to share and enjoy with their friends and family is something I feel my fans deserve. Not only does RareInk create amazing pieces of art that bring my albums and songs to life but a portion of the proceeds will benefit the Minority AIDS Project, an organization I have worked with over the past two decades.”

Check out the piece for Today Was A Good Day below. Visit www.RareInk.com for more info. Continue Reading…

Chris Lighty talks with Allindstrom.com about his clients 50 cent, Soulja Boy, Diggy and getting Drake the Sprite deal.

via: RapRadar

Lil Wayne talks with XXL magazine about his retirement in the July/August Issue.

Wayne saying being a good father to his children would be the cause for an retirement. “Honestly, this is the real truth,” he says. “I honestly think it’s unfair to my kids. I’m super dedicated into what I do. Like, it’s no questions—it’s hands down, I do this. I live this. I don’t have a day out my week that I do something else. I do this every day of my life, and I’m not about to stop, ’cause that’s the only way you can succeed in this business, is to do it the way I do it. I want to succeed the way I want to succeed. You can succeed. You can put out a hit… But to do it the way I want to do it, to be comfortable to do what the fuck I want to do, you’ve got to work like no other. Like I said, it’s unfair to my kids. So about 30, 31, 32, I gotta get ready.