A few months ago, Chyrsler unveiled its partnership with Beats by Dre which will bring the Beats audio technology into the 2012 Chrysler 300S vehicles. The company will reveal its commercial during Game 3 of the NBA Finals but luckily for you, you can check out the 60 second here first.

Check out the trailer to Beats, Rhymes & Life: The Travels of a Tribe Called Quest by Michael Rapaport. The documentary premieres in New York and L.A on July 8, click here to find out when the film comes to a theater near you.

Ice Cube and Coors Light continue their battle on whose cooler in their second commercial. Here’s the first one in case you haven’t seen it.

Yes it’s true. Flava Flav can read good but he can also right. Check this video from AHH where Flav gives some details on his upcoming book.

50 Cent gives us an update on the latest news regarding his re-launched headphone line after his much hyped Sleek by 50 deal was killed. 50 will begin working on the new line with partner TV Goods by launching an infomercial.

“I am glad that we have finalized the TV Goods deal, so I can now focus my energy on finalizing the product and getting it to market ASAP,” 50 released in a statement.

“TV Goods will enhance my marketing strategy with television and the internet and I plan to also promote the product in music videos, TV, radio, through social networking, and movies,” 50 Cent said.

We just hope the infomercial is as good as those Sham Wow! ones.

The deals keep piling up for Lil Miss Barbados. Rihanna has signed on to endorse the Nivea skincare brand and will use her song “California King Bed” as the cornerstone of their 100 year anniversary ad campaign. Check the actual vid above and the interview with RiRi after the jump. Via: Highbrid Nation

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As previously announced, Sony bought the rights to the A Tribe Called Quest documentary called Beats, Rhymes & Life and is now set to release it in select theaters. Check out the official movie poster here and details of where you can see the flick on the official website when it launches July 8th.

The video is already buzzing with controversy on the net which means naturally you will be more inclined to watch it. A message to Chris Brown? For his sake we hope not.