Diddy sets to launch new fragrance “Empress” which is intended to be a female counterpart to his men’s scent I Am King.  The ladies perfume will make its debut in Macy’s department stores in August.  Available in  two sizes 1.7 oz. for $57 and 3.4 oz. for $74.  Also offered  will be a 6.7-oz. body cream for $38.

“I created Empress for the woman who is powerful beyond all others,” stated Combs, adding that the fragrance was designed with a powerful, modern woman in mind. “She is greater than a queen; she is the ruler of her universe.”

Industry sources estimated that Empress could do upwards of $30 million at retail in its first year on counter.

via: WWD