Last time Jay-Z and Pharrell partnered up was when Billionaire Boys Club designed promotional t-shirts for the release of The Blueprint 3 album.
Billboard reports that Rocawear and Billionaire Boys Club will develop a partnership which has not yet been specified. GQ previously reported that Rocawear accquired the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.
Though Jay-Z denied the claim of buying BBC on Twitter, last month he did state Rocawear would reposition itself in upcoming campaigns and partnering with Pharrell could be part of the plan.

