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VIDEO: Diddy annouces Trina is now part of Ciroc family

Yeti — Tue, 09 Feb 2010 11:42:21 +0000

Diddy x Trina x Ciroc. In this official Slip N Slide video, Diddy is on set with Trina for her latest music video as he announces Trina is now part of the Ciroc family. As part of the family, Ciroc will be heavily promoting her album Amazing and upcoming video which will have plenty of Ciroc product placement.

Diddy continues to meld the Ciroc brand name with hip-hop lifestyle including the recent Ciroc Star music video. Is Diddy really hoping Trina can get the ladies to drink Ciroc or is he just looking for some side action of his own because Trina is looking dayam good!

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VIDEO: Diddy Presents “Cîroc Star” Commercial

Edwin — Fri, 05 Feb 2010 06:57:26 +0000

Diddy x Ciroc. Associate a product with celebrities and watch it sell! Check out the new Cîroc online commercial which features Diddy, Rick Ross, Meagan Good, Cassie, will.i.am, Clinton Sparks, and Lupe Fiasco.

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Top 5 names for Diddy’s new Business School

Yeti — Thu, 04 Feb 2010 11:41:26 +0000

Diddy has been making recent headlines for his recent interview with Wolf Blitzer in which Diddy states he wants to give back to the community by launching a business school/academy aimed at shaping the future leaders of tomorrow. Never mind Diddy’s countless run-ins with the law during his youth…it’s great to see Diddy maturing and realizing the power and influence he has in the business world. With that said, as Diddy sheds his Bad Boy image here are our Top 5 names for Diddy’s new Business School:

1. C.C.C. – Ciroc Community College – Success is just a bottle away.
2. University of B.I.G. – Enroll in our “Crack Dealer to Millionaire” advanced courses now!
3. P Twitty Online University – Let’s go! Lock it up!!!!
4. P.S.O.B.H. – Puffy’s School of Bidnass and Hoes – There’s no bidnass like hoe bidnass.
5. The Mason Betha School for Kids Who Can’t Read Good – Can’t nobody hold you down…unless you can’t read good.

Let us know which school name you think is the best. Or perhaps you have a better one yourself. We will definitely suggest the top recommended ones to Diddy. And by Diddy we really mean his online intern who won’t even return our e-mails because he is too busy Twittering to his effin Facebook.

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MUSIC VIDEO: Chester French- “Cîroc Star” ft. Diddy & Jadakiss

Edwin — Fri, 29 Jan 2010 05:39:46 +0000

A wild night in Vegas turns into a sequel of the Hangover featuring Ciroc Stars Chester French, Diddy, Jadakiss and Clinton Sparks. Check the video after the jump.

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Diddy partners w/ Mastercard for New Years promotion

Yeti — Wed, 30 Dec 2009 20:56:35 +0000

Diddy x Ciroc x Mastercard. Diddy continues to bring his marketing genius to Ciroc as his latest New Years publicity stunt is a partnership with Mastercard and the NY Taxi and Limousine Commission. Ciroc will be distributing Diddy inspired Mastercards to citizens of New York that are good for a $15 cab ride between 11PM and 3AM on New Year’s Eve/Day.

Only Diddy would be able to pull off something this creative that both promotes his “good-will” image and his Ciroc Vodka at the same time. We look forward to similar marketing tactics and cross promotions with Ciroc when Last Train to Paris finally gets its release date.

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Cadillac to launch new flagship line w/ a new hip-hop face

Yeti — Wed, 23 Dec 2009 18:07:25 +0000

Coming from the LA Auto Show which was a couple weeks back, rumor has it that Cadillac has been on the hunt for a new hip-hop spokesperson to help launch their CTS-V Coupe and a new flagship model. The rumors were confirmed that Cadillac will “premiere” their new flagship dubbed the XTS in next month’s Detroit Auto Show but no word on who the new spokesperson is or if there really will be one.

Common currently has a promotional deal with Cadillac which included print and TV advertising but will his deal be extended or are they looking for someone else to carry the load to launch the XTS? With Queen Latifah handling the Ford Mustang duties and Diddy wrapped up with Ciroc what other broad-appealing artists out there are big enough to take on an auto partnership? No…don’t say Kanye West.

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MC Hammer lands major equity deal with Cash4Gold

Yeti — Fri, 04 Dec 2009 18:59:21 +0000

What started out as a cheap gimmick for the bankrupt rapper suddenly has turned into pure gold. Cash4Gold, the growing company that buys your cheap gold teeth, jewelry, etc. has grown substantially in the past two years partly due to Hammer’s now famed Superbowl commercial (view commercial here). Hammer was paid a flat fee for his participation but now Cash4Gold has brought Hammer on as a full equity partner.

Similar to Ciroc’s deal with Diddy, as an equity partner Hammer will have a much more invested interest in promoting the company as the success of the company is directly tied to how much the company is worth. Since he now owns part of the company vs. just being paid for services, this could be the deal that gets Hammer living a lifestyle worthy of Hammer Pants.

“Our Super Bowl commercial with MC Hammer kicked off a long-standing friendship and business relationship which we look forward to continuing, whether we are working hard together, playing hard or giving back to the community through charitable work,” Cash4Gold CEO Jeff Aronson said.

Cash4Gold and Hammer will celebrate their new partnership with a lavish Super Bowl party held at the Cash4Gold vaults where the gold is melted. Also expect another Hammer Super Bowl ad your way. It’s great to see Hammer back in the entrepreneurial swing of things after his much publicized financial downfall.

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VIDEO: Diddy pushes new Ciroc flavors on “Ellen” show

Yeti — Tue, 17 Nov 2009 23:44:16 +0000

Diddy x Ciroc. Diddy is never one to miss a marketing opportunity as he promotes the new Ciroc flavors on “Ellen.” Diddy and Ciroc have done this deal the right way…give an artist an equity stake rather than a flat endorsement fee and you will see them go the extra mile to push your product.

Otherwise you get your TV ad, your online banner, you exclusive music video and that’s it. Same thing every one else is doing. But Diddy…he doing big things with Ciroc and making more money for himself in the meantime.

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VIDEO: Diddy on Jimmy Kimmel

Edwin — Sun, 15 Nov 2009 08:24:15 +0000

Diddy shows his comedic side with Jimmy Kimmel. He discuss Ciroc, Dirty Money and his I Want To Work For Diddy 2 show. He creates a new Ciroc drink called the “Jimmy Kimmel” the ingredients are Diet Snapple and Ciroc Vodka.

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PICS: Cîroc New Flavors Coconut & Red Berry

Edwin — Fri, 13 Nov 2009 13:29:34 +0000

Cîroc Vodka should be selling a million cases next year with these two new flavors Coconut and Red Berry.

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Diddy extends business role with Ciroc Vodka

Yeti — Mon, 02 Nov 2009 11:40:36 +0000

Diddy x Ciroc. Diddy will officially be expanding his business role as current 50% equity partner of Ciroc Vodka with liquor company Diageo. Since Diddy’s partnership with the Vodka brand, Ciroc has seen sales increase from 60,000 cases in the first half of 2007 to 400,000 cases during the 2008-2009 period. As a result, Diddy and Ciroc are launching two new flavors of the Vodka line with Diddy maintaining complete creative control and a whopping 50% of all profits. Unlike the majority of artist endorsements where they get paid a flat fee, Diddy is a true equity partner with Ciroc.

We showed you a glimpse of the new Ciroc flavors, coconut and red berry, last week. Expect to see even more aggressive marketing using Diddy’s image and ideas for the new marketing campaign in the near future. People might hate on him these days but there is no denying Diddy is a true marketing hustler and the money keeps rolling in. Via: Bloomberg

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PICS: New Cîroc Bottles Coconut & Red Berry

Edwin — Thu, 29 Oct 2009 17:40:46 +0000

DJ Prostyle twitted the world premiere of the new Cîroc Bottles while on set of a photo shoot. Cîroc will introduce new flavors Coconut and Red Berry hopefully by New Year’s Eve, but there is no official confirmation on when the product will be release as of yet.

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Introducing Our Newest Member to the WoooHa Team

Yeti — Tue, 04 Aug 2009 06:21:19 +0000

Ladies and gentlemen of the WoooHa World…as our site continues to gain traffic, readers and credibility (we have recently shown up everywhere from Rolling Stone to Gizmodo) the time has come for us to expand. Usually when the words “expand” and “expansion” comes up we think of that 10th member of the Wu-Tang Clan (Cappawho?) or The Memphis Grizzlies…two things we want to erase from our minds.

Fortunately for us and you, our loyal readers, we are bringing on one of the best and brightest up-and- coming hip-hop marketing minds around to help us find that hip-hop marketing/business info. that you guys come to expect from us.

Edwin St. Fort, Diddy’s former marketing & advertising intern at Blue Flame Marketing (Diddy’s marketing company) brings a fresh new take at the industry having seen first hand the Diddy x Ciroc deal come to life along with keeping up with the newest trends in hip-hop in regards to business and advertising.

Edwin will be contributing on a regular basis so please welcome him aboard! In the meantime, Yeti and crew will still be plugging away as we get set for the next phase of WoooHa world domination. Ok…but yea we got some things planned in the near future so continue to look out in the next coming weeks or so. Until then…thanks to all our loyal WoooHa Warriors out there and keep the tips, comments and info. rolling in! We appreciate it all!

Thanks,
Scott Yeti and the WoooHa Team

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VIDEO: Diddy’s new CIROC & lemonade ad

Yeti — Mon, 06 Jul 2009 18:55:34 +0000

Diddy x Ciroc. Diddy claims Ciroc & Lemonade as the official drink of the summer in this new ad. I’m sure plenty of this was served at his White Party this past weekend.

¬†Here is the exact recipe in case you want to drink like Diddy:

The “Diddy”
1.5 oz C?éROC Vodka
3 oz Lemonade
Shake and strain into a chilled cocktail glass

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EXCLUSIVE: Diddy unveils relaunched ENYCE Clothing logo

Yeti — Tue, 30 Jun 2009 10:45:00 +0000

Diddy x ENYCE. Diddy’s long awaited relaunch of the ENYCE Clothing line is almost set. We received a very interesting tip last night that Diddy has been carefully crafting the relaunch after the annoucement that he bought the company back in October of 2008. Between his various MTV shows, Ciroc, Sean John, and actually making music, Diddy has had to shuffle his time around to focus on the new ENYCE clothing line.

Our insiders say Diddy and team are currently focusing on the new mens and boys line first with the challenge of keeping ENYCE’s trademark style but with some new Diddy style as well. Purpose is for ENYCE to become another brand extension of Sean Combs, Co. which is Diddy’s official apparel company name but maintain a distinct style separate from Sean John.

The strategy makes sense as a way for Diddy’s empire to further expand. Check the exclusive new ENYCE logo here and it’s pretty obvious that Diddy wants the world to know who runs ENYCE now. Next phase is a complete website relaunch which we will have for you in the coming months.

NEW LOGO

OLD LOGO

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