Diddy x Ciroc. Diddy is never one to miss a marketing opportunity as he promotes the new Ciroc flavors on “Ellen.” Diddy and Ciroc have done this deal the right way…give an artist an equity stake rather than a flat endorsement fee and you will see them go the extra mile to push your product.

Otherwise you get your TV ad, your online banner, you exclusive music video and that’s it. Same thing every one else is doing. But Diddy…he doing big things with Ciroc and making more money for himself in the meantime.

Diddy shows his comedic side with Jimmy Kimmel. He discuss Ciroc, Dirty Money and his I Want To Work For Diddy 2 show. He creates a new Ciroc drink called the “Jimmy Kimmel” the ingredients are Diet Snapple and Ciroc Vodka.

Cîroc Vodka should be selling a million cases next year with these two new flavors Coconut and Red Berry.

Diddy x Ciroc. Diddy will officially be expanding his business role as current 50% equity partner of Ciroc Vodka with liquor company Diageo. Since Diddy’s partnership with the Vodka brand, Ciroc has seen sales increase from 60,000 cases in the first half of 2007 to 400,000 cases during the 2008-2009 period. As a result, Diddy and Ciroc are launching two new flavors of the Vodka line with Diddy maintaining complete creative control and a whopping 50% of all profits. Unlike the majority of artist endorsements where they get paid a flat fee, Diddy is a true equity partner with Ciroc.

We showed you a glimpse of the new Ciroc flavors, coconut and red berry, last week. Expect to see even more aggressive marketing using Diddy’s image and ideas for the new marketing campaign in the near future. People might hate on him these days but there is no denying Diddy is a true marketing hustler and the money keeps rolling in. Via: Bloomberg

DJ Prostyle twitted the world premiere of the new Cîroc Bottles while on set of a photo shoot. Cîroc will introduce new flavors  Coconut and Red Berry hopefully by New Year’s Eve, but there is no official confirmation on when the product will be release as of yet.

Ladies and gentlemen of the WoooHa World…as our site continues to gain traffic, readers and credibility (we have recently shown up everywhere from Rolling Stone to Gizmodo) the time has come for us to expand. Usually when the words “expand” and “expansion” comes up we think of that 10th member of the Wu-Tang Clan (Cappawho?) or The Memphis Grizzlies…two things we want to erase from our minds.

Fortunately for us and you, our loyal readers, we are bringing on one of the best and brightest up-and- coming hip-hop marketing minds around to help us find that hip-hop marketing/business info. that you guys come to expect from us.

Edwin St. Fort, Diddy’s former marketing & advertising intern at Blue Flame Marketing (Diddy’s marketing company) brings a fresh new take at the industry having seen first hand the Diddy x Ciroc deal come to life along with keeping up with the newest trends in hip-hop in regards to business and advertising.

Edwin will be contributing on a regular basis so please welcome him aboard! In the meantime, Yeti and crew will still be plugging away as we get set for the next phase of WoooHa world domination. Ok…but yea we got some things planned in the near future so continue to look out in the next coming weeks or so. Until then…thanks to all our loyal WoooHa Warriors out there and keep the tips, comments and info. rolling in! We appreciate it all!

Thanks,
Scott Yeti and the WoooHa Team

Diddy x Ciroc. Diddy claims Ciroc & Lemonade as the official drink of the summer in this new ad. I’m sure plenty of this was served at his White Party this past weekend.

 Here is the exact recipe in case you want to drink like Diddy:

The “Diddy”
1.5 oz C?éROC Vodka
3 oz Lemonade
Shake and strain into a chilled cocktail glass

Diddy x ENYCE. Diddy’s long awaited relaunch of the ENYCE Clothing line is almost set. We received a very interesting tip last night that Diddy has been carefully crafting the relaunch after the annoucement that he bought the company back in October of 2008. Between his various MTV shows, Ciroc, Sean John, and actually making music, Diddy has had to shuffle his time around to focus on the new ENYCE clothing line.

Our insiders say Diddy and team are currently focusing on the new mens and boys line first with the challenge of keeping ENYCE’s trademark style but with some new Diddy style as well. Purpose is for ENYCE to become another brand extension of Sean Combs, Co. which is Diddy’s official apparel company name but maintain a distinct style separate from Sean John.

The strategy makes sense as a way for Diddy’s empire to further expand. Check the exclusive new ENYCE logo here and it’s pretty obvious that Diddy wants the world to know who runs ENYCE now. Next phase is a complete website relaunch which we will have for you in the coming months.

NEW LOGO

OLD LOGO

Diddy x Guiness. Diddy has been accused of cheating on his multi-million dollar Ciroc endorsement deal with Diageo in the past but now it looks like his next move in the liquor business is a little more out in the open. According to our friends over at Advertising Age, Diddy has held talks with Diageo once again but this time to work of the Guinness and Red Stripe beer brands that is also owns.

There is no indication of when the beer deal will be struck, but it will most likely focus on pushing Guinness and Red Stripe further with the African-American beer drinker and the hip-hop/urban lifestyle consumers as well. Once we hear more you know we will have the full story. It makes sense for Diageo though as they firmly believe their investment in Diddy on the Ciroc deal has been worth it and hopefully Diddy can extend the brand equity of Guinness and Red Stripe in the same manner.

Liquor companies and rappers have had a long standing relationship from “Pass the Couvasier” to “Gin and Juice” to recent deals like Diddy and Ciroc or Dr. Dre and Drinks America (Check our Rappers x Liquor Company profiles for more details). One of the most recent partnerships is between Swizz Beatz and Hennessey’s new label Hennessey Black…but could the liquor and hip-hop party be over?

Moet Hennessy, parent company of the Champagne, cognac and other major spirits recently posted their first quarter 2009 results and they are not pretty. According to the statements, Moet Hennessy Champagne sales were down 35% and other premium liquor sales down as much as 25% due to the struggling economy.

With profits down, many marketers suggest cutting back on expensive marketing and promotions as the first line of defense. Will this mean the end to those extensive hip-hop artist branded liquor company websites, online shorts, exclusive concerts and multi-million dollar endorsement deals? Or do liquor companies need hip-hop support in order to survive? In the end it’s the consumer that decides…unless Diddy brainwashes us all.

Diddy x Last Train to Paris. I know I give Diddy a hard time but the guy sure knows how to market himself and lately he has been taking his internet marketing game to a whole new level. Yea there is his YouTube channel, but even his Twitter site is blowing up due to an aggressive online campaign and he also completley revamped Ciroc’s site as well. Now Diddy is taking his net knowledge over to promote his next upcoming album “Last Train to Paris.”

Diddy has recently launched this high concept teaser site at LastTrainToParis.com which at the moment just contains links to his other sites and a mock train ticket where you can fill out your info. Our sources state an update for the site will be made in the coming month.

After some early controversy, lately Diddy has been fulfilling his duties as official spokesperson for Ciroc Vodka and has been more and more involved in the overall marketing efforts. From his mini-movie, to his boastful PR stunts Diddy has been everywhere pushing Ciroc. And now, he has officially made his mark on the Ciroc website by completley redesigning it “Diddy style.”

The site now is heavily branded with Diddy’s images, ads and bio so it’s no mistake that this is HIS vodka. According to parent company Diageo’s 2008 financial reports, they have seen an 11% year over year growth in the U.S. vodka sector. A large amount of this is attributed to Ciroc. So while some where doubtful, the deal seems to be working. Let’s see how long it sustains in the new year though. Check out the revamped Ciroc site.

If you are Diddy then you can afford to make your own movie which is what he did with his James Bond-like mini-movie for his I Am King cologne. And now he has followed this up with a three minute mini-movie for his Ciroc Vodka which is basically an extension of his recent Rat Pack inspired commercial. The mini-movie starts at 2:11 into the clip. Clearly Diddy is still pushing for his acting career Continue Reading…

What recession? In this video blog, Diddy is offering the Mayor and city of New York $1 million if they change the famed Times Square New Years ball to Ciroc’s blue color. They don’t even have to label the ball with any Ciroc messaging…just label the ball “Ciroc” blue Continue Reading…

Mike Jones has teamed with Pro Concept Marketing for the promotional endorsement of their House of Dobbe Cognac brand. Pro Concept teams different products and services with celebrity talent and has enlisted Mr. Jones to push House of Dobbe Cognac to the next level. Jones had the following to say about his recent deal Continue Reading…