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VIDEO: Cell phone carriers partner up with hip-hop to wage smart phone “wars”

Yeti — Mon, 23 Nov 2009 11:40:03 +0000

Wyclef x T-Mobile. Just a couple of years ago the only cell phone carrier that would dare partner with a urban music artist was Boost Mobile. Now, we are seeing major carriers partner up with hip-hop and urban music artists as the smart phone wars are taken to the next level in time for the Holiday season.

Carriers are trying to push their “cool” image to the consumer through these partnerships which include Ciara and Verizon for their new LG Chocolate ad campaign (see TV ad here), Naughty by Nature for the Microsoft HTC Phone and now T-Mobile and Wyclef Jean have teamed for the new T-Mobile myTouch ad campaign. Check out the the TV ad campaign above. So who will come out the winner of this holiday season’s smart phone wars? Expect Apple to come in with a big ad campaign after Thanksgiving…hopefully NOT with the Black Eyed Peas.

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VIDEO: Naughty By Nature show their branded HTC Touch Phone

Yeti — Fri, 21 Aug 2009 05:37:42 +0000

Naughty by Nature x Microsoft. We talked about how Naughty by Nature recently signed a deal with Microsoft to endorse their new HTC Touch Phone. In this vid the rap group unveils the phone at 93.5 K-Day’s annual Fresh Fest. Always nice to see the old school players getting some love from Corporate America. Via: NahRight

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Private Concert with COMMON and Diesel?

Edwin — Wed, 12 Aug 2009 04:24:58 +0000

Beginning August 10^th,2009 visit Macy‚Äôs Herald Square, Rego Park, Kings Plaza, Gardem State Plaza and Cross Country in New York to be one of the first 500 consumers to make a Diesel Only The Brave purchase of 117.50 or more and receive TWO general admission tickets to this exclusive concert with Common to be held at Capitale on August 26, 20009.

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Naughty by Nature partners with Microsoft for new phone

Yeti — Fri, 26 Jun 2009 19:13:49 +0000

Naughty by Nature x Microsoft. Naughty by Nature has joined a growing list of hip-hop artists supporting various Microsoft products. The group has specifically partnered with the HTC Touch Mobile device by promoting the product through advertising, appearances and a contest to see them perform in Los Angeles.

“As a fan of Microsoft products, I’m super pumped about Naughty’s promotion with Windows Mobile,” Naughty member, Vinnie Brown, said . “I’m a Windows Mobile power user and eager to educate others about the future of mobile computing. This is just the beginning.”

Fans¬†can enter the contest by signing up on Facebook (Facebook.com/WindowsMobile) where they can win an HTC Touch Pro 2 Windows Mobile Device preloaded with a custom Naughty by Nature theme, and their new single “Get To Know Me Better,” and a chance to see them perform live in Los Angeles.

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Microsoft releases limited edition Wale Zune player

Yeti — Mon, 15 Jun 2009 10:50:21 +0000

Wale x Microsoft. Despite the fact that Zune continues to bleed money for Microsoft, the software giant can’t afford to let it go and continues to aggressively collaborate with the hip-hop community. The latest venture is Zune’s “On The Road WIth Wale” video shorts that we mentioned awhile back but now Zune has also released a limited edition Wale branded Zune player.

These players of course are not for sale but you can try your luck over at Eskay’s to win one now. But don’t worry…I’m sure Bill Gates has identified Drake as the next one to join the Zune army.

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VIDEO: Wale goes on the road with Microsoft Zune

Yeti — Wed, 27 May 2009 17:02:09 +0000

Wale x Microsoft Zune. Wale joins a growing number of artists who have been backing Microsoft’s “iPod killer” the Zune. Unfortunatley the results still have been pretty bad although Microsoft blames the economy (see full article). In this newest promo with Wale, Zune sponsors this 10-part series officially described as:

“On the Road with Wale” is a video podcast series chronicling the life and times of the artist known as WALE on tour, as he rocks shows across the country to promote his soon to be released debut album while trying not to go insane while cooped up on the bus. From show highlights, to interviews and guest appearances, to an epic X-Box battle with Young Chris, On The Road with Wale is a colorful montage of the rising star‚Äôs experiences while on his first major headlining tour.

Here is the first video compliments of Digiwaxx and you can download the weekly series at the official Zune website as well.

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Common’s “Softwear” clothing line interview

Yeti — Mon, 16 Mar 2009 19:16:11 +0000

Common x Softwear. We have been covering Common’s clothing line deal with Microsoft for some time now and here is the latest where he talks about the collab with Bill Gates and how “Software” all came to be. Via: Think Common

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Kidz in the Hall & Reebok collaborate for shoe line

Yeti — Mon, 02 Mar 2009 11:59:32 +0000

Kidz in the Hall x Reebok. Kidz in the Hall continue to be the “essence of cool” to Corporate America and back packer kids alike. They are endorsement partners with Microsoft Zune and now have teamed up with Reebok corporate for a major partnership. The Canton, Massachusetts based sneaker company will team up with The Kidz to help launch their Classic Remix Collection.

Kidz in the Hall will heavily promote the shoe collection which launches March 10th exclusively at Foot Locker. They have remixed the Special Ed hit “Got It Made” exclusively available to purchasers of the shoe collection and will be promoting the shoe line at various appearances and concerts. Check out pics of the Reebok Classic Remix Collection provided by Nice Kicks after the jump.

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Common officially introduces Softwear clothing

Yeti — Thu, 19 Feb 2009 12:03:08 +0000

Common x Microsoft. We gave you a look at the entire collection of Common’s new clothing line called Software back in December. The clothing line is a collaboration between Common and Microsoft and their attempts to become cool in pop culture like Apple. Well now Common officially introduces Softwear in this video where he shows off his “tickets to the gun show” in these tight-fitting tees perfect for Jim Jones…or your European co-worker. Via: Think Common

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Hip-hop can’t save Micorosoft Zune; sales drop 54%

Yeti — Thu, 29 Jan 2009 12:02:46 +0000

We have been covering VERY closely the relationship that Bill Gates has formed with the hip-hop community though his Microsoft Zune marketing campaigns. While Steve Jobs and Apple have done relatively little with hip-hop promotions, Gates and the Zune have gone full force signing everyone from Bun B, Keri Hilson, Common, N.E.R.D., Nelly and Kidz in the Hall with deals ranging from concert promotions to TV commercials. Here is an overall look at these Zune hip-hop promotions and ad campaigns.

So how has the aggressive marketing and campaigning worked out for Zune? Has the millions of dollars spent against the “urban”/hip-hop fan paid off? Well let’s put it this way…Microsoft’s latest report shows Zune dropped an astounding 54% last quarter. In response to the drastic fall in sales, Zune marketing head Adam Zohn states:

“Everyone knows that the economy is not what it was a year ago and that is hurting some folks. We are in a position where the category is also shrinking. So I think those are things that affected everybody’s sales, including Apple.”

If that were the case, then why did Apple and iPod sales only drop 16%? Clearly someone is at the losing end here and it’s sure not Apple. So is it hip-hop’s fault? No. Too often marketers assume that they can capture this lucrative urban market just by paying a bunch of hip-hop artists to promote their product and everyone will follow suit. Problem is “we” are a lot smarter than most companies think. Or I’d like to think we are. Let’s just be glad those Kanye shutter shades were only cool for about two weeks.

Until then, Microsoft should probably hold back on those Zune hip-hop marketing dollars and maybe create a t-shirt line with artists instead. Wait…they already did that too. When will they learn?

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Video: Keri Hilson’s Microsoft Zune TV ad

Yeti — Tue, 27 Jan 2009 18:00:52 +0000

Keri Hilson joins a long list of hip-hop and R&B artists who are supporting the Bill Gates movement by signing promotional deals with the Zune MP3 player. Other artists in the Zune camp include Common, Bun B, Kidz In The Hall and EPMD. Click here to see how Zune has recently influenced hip-hop. This ad with Miss. Hilson is currently running on national TV and is her first official nation-wide promotional deal.

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Kidz in the Hall and Cisco Systems video contest

Yeti — Tue, 30 Dec 2008 12:06:55 +0000

In the corporate world it’s all about image these days. It’s why Microsoft hired Common to help them launch a line of t-shirts and it’s also why even a hi-tech company like Cisco Systems is trying to shape their public image as well. Yes, the internet equipment company is holding a video contest where 5 final videos have been chosen that show how technology is used to help our daily lives and the Kidz in the Hall are one of them.

One of these finalist videos is about The Kidz in the Hall where a student from NY followed them on tour and shows how the group uses technology on tour and in their music. Check out the video below and make sure to vote for it at the official Cisco contest site. The winning video will be used in a national Cisco ad campaign. (Source)

Diggin’ the video? Want to help out the Kidz in the Hall with more exposure? Then vote it on the Trendz Report so it has a chance to make the weekly Top 5!

Update: Looks like there are issues with the video. Click here to go directly to it.

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Zune puts EPMD art collection up for auction

Yeti — Thu, 18 Dec 2008 12:06:14 +0000

Microsoft Zune has been aggressively marketing to the hip-hop crowd in 2008 which includes partnerships with Common, Bun B and Kidz In the Hall to name a few. Now Zune has added EPMD to that list with a unique marketing campaign dubbed “The EPMD Project.”

According to the official site, “The EPMD Project” is described as the following:

‚ÄúThe EPMD Art Project‚Äù, a collection of premiere international artists creating works inspired by EPMD.¬† Works from each artist will be presented on canvases and prints and auctioned off at a record release event and a listening party.¬† In Los Angeles, EPMD will team with Zune at their Zune L.A. space, offering guests the first opportunity to hear the new album and bid on the exclusive artwork.

Check out a couple of the art pieces that went up for auction already. All are inspired by the original logo created by artist HAZE. Via: ProHipHop

What do you think of Zune’s campaign with EPMD and developing an art collection around an artist logo? Is the Souja Boy logo collection next? Vote it now!

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NBC News hires Common & Kanye to reshape online image

Yeti — Mon, 15 Dec 2008 12:00:59 +0000

NBC Universal is taking a different approach to rebranding their local news channel websites. According to AdAge, the media conglomerate has hired Common & Kanye West for a series of secret shows for locals only in Los Angeles, New York and Chicago.

The goal is to drive people to their new NBC local news sites such as nbcnewyork.com, nbclosangeles.com and nbcchicago.com and shed the boring image that most local news websites have. Visitors to the site were asked to take a quiz to “prove” they’re locals by answering questions about their city’s landmarks; NBC released 10 tickets for two every day for 10 days. NBCU Senior VP Brian Buchwald states:

“What we’re trying to build is that place people can go to get a feel for what’s going on in this city in real time.”

Considering the recent economy and wave of layoffs at NBC/Universal, Buchwald is hoping and praying that the new image of these local websites can kick start a relationship with new local advertisers and ultimatley bring added revenue to the bottom line. Meanwhile, despite subpar album sales, Common continues to rake in the dough with corporate partnerships such as his recent Microsoft deal.

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Video: First look of Common in “Terminator Salvation” movie trailer

Yeti — Tue, 09 Dec 2008 21:17:01 +0000

Terminator Salvation looks pretty bad-ass. Clips have surfaced here and there with Christian Bale in the lead role but here is a look (although grainy and filmed in a Japan theater) at the official trailer. You will notice new Microsoft maven Common is part of the freedom fighters set to destroy Sky Net. This is the first look of Common in the movie where he plays the role of Barnes, who fights alongside John Conor. Who knows how long this clip will stay up so watch it now. Props to Wes Goodlife for the heads up.

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