Archive for the ‘Advertising’ Category

Nov
0

VIDEO: “The Wu-Massacre” Part II

Dayam I wish this was a real movie. Love the freakin’ Wu. Don’t forget to watch Part I. Here’s hoping Part III doesn’t end up with RZA’s head in a box.

Nov
0

VIDEO: Behind The Scenes of Usher VIP Fragrance Campaign

Usher x VIP Fragrance. Usher behind the scenes of the VIP fragrance campaign, he describes it being  marketed to the elegant individual. The cologne and his new album will be released in 2010.

Nov
2

VIDEO: Pepsi marketing campaign remixes hip-hop videos

Far East Movement x Chester French x LMFAO x Pepsi. Pepsi is urban right? It’s hip…it’s cool. Continuing with its urban marketing efforts, Pepsi has launched a user generated online campaign called “Ultimate Refresh.” Basically users can take video clips of artists such as LMFAO, Far East Movement and Chester French and mix them all up on Pepsi’s Digital Mixing player.

The user generated videos can then be uploaded on to UltimateRefresh.com which are then judged by Will.i.am, who will produce a final song and video incorporating his favorite user-generated content into a remixed version of LMFAO’s “La La La.” Video above is a sample of one of these “Ultimate Refresh” video mixes.

Nov
0

VIDEO: Eminem featured in “Call of Duty Modern Warfare 2″ TV ad

Eminem x Call of Duty. Call of Duty: Modern Warfare 2 is one of the most anticipated games of the year. Although it already has record pre-sales, Activision is turning the marketing heat up with this new TV spot featuring the Eminem’s “Till I Collapse.” Remember kids…music licensing money is no small change.

Nov
1

50 Cent “Power by 50″ cologne print ad

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50 Cent x Power by 50. As we reported earlier, 50 Cent is set for a mall tour tomorrow to kick off the publicity campaign for his upcoming Power by 50 cologne. The cologne will be sold exclusively at Macy’s. Now the official print ad which will be featured in national men’s magazines has been released.

It was only a matter of time before 50 entered the lucrative fragrance and cosmetics business. Let’s see if it can move units though like “Get Rich or Die Tryin.”

Nov
1

VIDEO: Promo video to Ol Dirty Bastard documentary

The ODB documentary Dirty: One Word Can Change the World hits theaters in New York Nov 10th and Los Angeles Nov 13th. Directed by Dirty’s cousin Raison Allah, the documentary commemorates the colorful rapper’s life though personal interviews with the Wu-Tang Clan, Sunz of Man, Killarmy, the Black Knight, and the Brooklyn Zu. Go here for ticket info. Via: AHH

Nov
3

MUSIC VIDEO: Dude n Nem – “McDonalds Song”

Dude n Nem x McDonalds. With over one billion served what better way to get some publicity than to do an entire song and music video about McDonalds. You know the fast food chain loves it as well as they have spent millions in “ethnic marketing” targeting African-Americans and Latinos this past year. Next we are going to see rappers signed to fast food joints and not record labels.

Oct
0

VIDEO: Kanye West’s “Glow in the Dark” book trailer

Kanye West x Glow in the Dark. Kanye is trying to squeeze out every last dollar that his Glow in the Dark tour can bring him. Now he actually has a trailer hyping up the “Glow in the Dark” coffee table book that is currently out now at Amazon.

Oct
4

50 Cent “Baby By Me” music video poster

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Been awhile since 50’s music has burned up the charts but his marketing game is still one of the best around. When is the last time you ever saw an artist with a music video poster? He takes another page out of the film marketing playbook with this one for the upcoming video “Baby By Me” featuring Kelly Rowland as his wife. Via: TRU

Oct
0

PICS: Mr. Cartoon designs custom armored truck for “Armored” movie

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Sony Screen Gems pulls out all the stops for the early promotion of the upcoming action flick Armored as they enlisted Mr. Cartoon to design this custom armored truck. Movie hits theaters December 4th. Check out the trailer here. More pics after the jump…Via: HypeBeast

Continue Reading…

Oct
1

ALBUM TRAILER: “The Wu Massacre” Part 1

I pissed in my pants when I saw this trailer. Can’t wait for Meth, Chef and the GFK to bring the heat when “The Wu Massacre” hits stores December 22nd. Loving the Seven inspired trailer as well. Parts 2 and 3 to come shortly. Via: RapRadar

Oct
0

VIDEO: Lupe Fiasco x Hewlett Packard Summit on the Summit bootcamp

Lupe Fiasco x HP. Here is the first webisode of Lupe Fiasco training to climb Mt. Kilimanjaro as part of the Summit on the Summit program which is sponsored by Hewlett Packard. See the current TV ad as well. Via: NahRight

Oct
0

VIDEO: Queen Latifah’s “Fast Car” shoot with 2010 Mustang

Queen Latifah x Ford. The Queen has one of the best current running promotions these days with Ford and the 2010 Mustang. The car is prominently featured in her new video “Fast Car” but more important, the money Ford has put behind Latifah is well worth millions in publicity and media dollars. Here is a behind-the-scenes video for the making of “Fast Car.” Plenty of Mustangs galore.

Oct
1

VIDEO: Lupe Fiasco x Hewlett Packard laptop commercial

Lupe Fiasco x Hewlett Packard. Lupe Fiasco, Kenna and Alexandra Cousteau are featured in this new HP commercial which also spreads awareness for Summit on the Summit. Lupe is doing some good for the world with his involvement with the Summit on the Summit program and he is getting paid some of that Silicone Valley money in the meantime.

Oct
2

VIDEO: The Jackson’s: A Family Dynasty A&E reality show trailer

A&E announces the Jackson Family reality show just in time to correspond with This Is It. Official name of the show is “The Jackson’s: A Family Dynasty.” No word yet on when it will air.