Advertising
VIDEO: Lupe Fiasco’s “LASERS” album ad
Lupe releases this new ad for his upcoming LASERS album. What does LASERS stand for? Make sure to check out his revamped website for more details as well.
VIDEO: Kid Cudis’ “Man on The Moon: The End of Day” trailer
Definitely some nice production value behind this trailer/ad for Cudi’s “Man on the Moon: The End of Day” album. Via: Kanye
VIDEO: CoverGirl goes back to Rihanna ad two days after trial
Rihanna x CoverGirl. Two days after Chris Brown’s sentencing in court which included a brief appearance by Rihanna, CoverGirl has decided it’s safe to use RiRi in their ad campaigns again and just started running this national ad which was actually set to air months ago but was shelved due to “the incident.” On the other side…Corporate America still will not go near Chris Brown as his deals with the Got Milk campaign, Wrigley chewing gum and Big Headed Boxers have all been terminated indefinitely. Vid Via: TMZ
VIDEO: Beyonce’s full Hamburger Helper ad
Beyonce x Hamburger Helper. Here is the full 30 second Beyonce ad pushing her endorsement of Hamburger Helper and the Feeding America food drive. Eat it up good.
Exclusive: Dr. Dre endorses DJ Hero video game
Dr. Dre x DJ Hero. Slowly…ever so slowly we are seeing more and more of Dre coming out of the woodworks for product promotions. First his Dr. Pepper ad (shown here) which is currently airing on national TV and now WoooHa has the exclusive drop that Dre is following in the footsteps of Jay-Z and Eminem and putting his full support behind the upcoming DJ Hero videogame.
While there is no official word yet if Dre will let his licensed tracks be mixed on the video game, his support and presence is already felt with the DJ Hero marketing efforts as his signature Beats by Dre headphones are prominently featured on the official DJ Hero website. More details to come….
VIDEO: 50 Cent’s new video inspired by Phillips Electronics ad
It’s always good news when you hear about artists and directors planning “out-of-the-box” creative ideas for their music videos. 50 Cent’s newest video to his single “OK You’re Right” is actually inspired of all things by a Phillips Electronics commercial that was used in a little-known marketing campaign. The commercial is called “Carousel” and was used to hype up their new line of LCD TVs.
Chris “Broadway” Romero actually reveals they got Phillips’ permission to use the video for their own. “We actually have a partnership with Phillips where they gave us the rights to take this commercial,” he added. “It was kinda underexposed. They made a great piece but maybe didn’t know how to use it that well so we took it and we just taking it way over the hill with a smash record at the same time and the biggest hip-hop artist on the planet.”
Check out the Panasonic commercial first (which is pretty dang nice) followed by behind-the-scenes of 50’s video. Via: Nah Right
PICS: Usher’s new “GOT MILK?” ad & video campaign
Usher x Got Milk. Get a divorce…get a Got Milk ad. This is actually part of a bigger Milk campaign with Usher who is teaming up with the Body By Milk campaign to create the first-ever got noise? music video challenge. Body By Milk is sending two hip-hop crews to Hollywood to collaborate, choreograph, write and film with Usher for his next single. Pic Via: PopCrunch
VIDEO: 50 Cent’s “Pimpin’ Curly” Vitamin Water ad
50 Cent x Vitamin Water. I guess when you own part of the company you can do whatever you want. Here 50 puts his comedian hat on again as Pimpin’ Curly welcoming Dwight “We Got Beat in Five” Howard to the Vitamin Water family.
PICS: Flying MC Hammer Pants part of TV ad campaign
MC Hammer x A&E. The A&E cable network definitely is putting some money behind their grassroots marketing efforts for the upcoming Hammer reality show “Hammertime.” The dancing MC Hammers were pretty good but this flying Hammer Pants campaign? You decide. If you can see it.
View from the ground…better have your binoculars handy
A close up of the flying Hammer Pants in all their glory
Beyonce teams up with Hamburger Helper (no joke)
Beyonce x Hamburger Helper. Yes I know. A million jokes can be made out of this latest collaboration but since its to feed the homeless I’m going to lay off it. You can feel free to though in the comments section. Beyonce and General Mills, owner of Hamburger Helper, have officially launched their Feeding America charity campaign whith goal of delivering 3.5 million meals to local food banks. In an official statement Beyonce states:
“Through the work I do with my Survivor Foundation, I’ve been committed to helping families get back on their feet in difficult times,” said Beyonce. “That’s why I’m excited to get involved in this effort to help Feeding America deliver more than 3.5 million meals to local food banks. If we all show a helping hand, together we can make a difference in the fight against hunger.”
The charity tie-in is in conjunction with Beyonce’s “I AM…” tour. What? You thought she just wanted to feed millions of people Hamburger Helper for the fun of it? The current TV ad campaign featuring Beyonce is currently running and you can see it at the official website. No it doesn’t feature her talking to the Hamburger Hand. That would be too good to be true. Props to InMyStateofMind for the heads up.
VIDEO: Introducing Pharrell Williams the advertising exec
Pharrell wears many hats these days. Singer, song-writer, producer, furiture designer, candle maker and now advertising executive. Pharrell has been working with marketing and promotions company Cornerstone and in this interview with Billboard he talks about the future of advertising and where he sees it going himself.
VIDEO: Nike’s Air Yeezy commercial
Just so there is no incorrect information out there my sources are saying this is NOT an officially approved version of a Nike Air Yeezy commercial. It is a “spec TV spot” that a production company created in hopes of landing an account with Nike. This will most likely never make it to nation-wide broadcast but regardless it’s a pretty well done ad. Woooha!
VIDEO: Raekwon does ad for Carlyle Motor Club
Raekwon x Carlyle Motor Club. It’s pretty clear who the exotic car leasing company is going after with the introduction of their new ad featuring Raekwon. Pretty nice commercial. Check it.
VIDEO: CBS hires Black Eyed Peas for “I Got A Feeling” ads
Black Eyed Peas x CBS. You can hate BEP all you want but there is no doubt they are rolling in the money with their catchy hooks that Corporate America loves. The CBS Network has enlisted BEP’s song “I Got A Feeling” for their upcoming TV show slate ad campaign. Props to Broken Cool for the find.
PICS: Beyonce’s Crystal Geyser Water ad campaign
Beyonce x Crystal Geyser. B plasters her face and body on yet another marketing ad campaign this time for Crystal Geyser Water. Thing is the ad deal is only for the Japan territory so don’t expect these ads to be running here in the U.S. anytime soon. Via: Bossip
PICS: Drake in L-R-G ad
Drake x L-R-G. L-R-G knows how to pick em. Ad is currently running in urban lifestyle magazines.
VIDEO: MC Hammer Pants dancers invade trendy L.A. store
This is one of the most brilliant TV publicity stunts I have seen in a long time. In preparation for MC Hammer’s upcoming A&E show “Hammertime” the A&E publicity department pulled this off with some help…brilliant I say.
