As we all know, the Super Bowl TV ads get just as much press and publicity as the actual game itself. Fortune 500 companies and the entire advertising industry use these ads as a way to gauge the creative and pop culture influences that shape the advertising and consumer landscape. So it’s no surprise that yesterday’s entire Super Bowl and its advertising had a clear hip-hop flavor to it. To start things off The NFL hooked up with Diddy and Jay-Z for custom TV spot promotions (Run This Town NFL promo & Angels NFL promo), but even the ads spotlighted how influential hip-hop has become in mainstream media.

T-Pain’s Bud Light commercial was one of the rare memorable ads of the day, and even consumer electronics companies like Vizio w/ Beyonce and Flo TV w/ Will.I.Am were perfect examples of how the icons of hip-hop and urban music shape the popular culture of today. This just leaves one question then…when will The Half Time show go hip-hop? Everyone knows groups like The Rolling Stones and this year’s Half Time show performers The Who are safe, mainstream, middle-America appealing bands but who can honestly say that they watched the entire performance without a “ummm when does this end?” They are boring…but safe.

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Now that the rapping Santa’s and reindeer are done with, here is the latest Nike Kobe vs. LeBron MVPuppets ad as LeBron goes to the barbershop. Via: Hypebeast

Beyonce x Vizio. Beyoncé gets snatched by a robotic arm while performing “Beautiful Nightmare” in this Vizio Super Bowl commercial. Was expecting this ad to be more creative but not bad with a 10 second appearance and Beyoncé obtaining a big check for licensing her hit single.

Will.I.Am x FLO TV. In this FLO TV Super Bowl ad, a compilation of historical events and shared experiences that has united generations of television viewers play with Will.I.Am’s remixed version of rock band The Whos “My Generation.”

Diddy’s Dirty Money x NFL. Diddy’s Dirty Money was featured in a Super Bowl XLIV pre-game show commercial which pushes their latest single “Angels.” Not a lot of viewers got the opportunity to view the airing according to Bad Boy Blog. Bad Boy Entertainment Chief Marketing Officer Amani Duncan said on Twitter that the clip actually aired at 3:45 PM ET and a later showing was squeezed to show Katie Couric’s interview with President Barack Obama.

T-Pain x Budweiser. The majority of Super Bowl ads came pretty short in the entertainment factor but this Bud Light one was one of the few that pulled through. Nothing better than talking every day conversation in Auto-Tune.

Nelly x Ford Motors. Nelly and Ford have partnered up to promote the new 2011 Mustang GT on his next album’s cover art. The product placement will serve as eye candy for consumers who purchase the album which is set for release in Spring 2010.

The vehicle customized by DUB Magazine will feature extras like a billet grille with DUB badge, hood scoop, tinted taillights, angel eyes headlights and a Borla exhaust system. The interior also receives the custom treatment with a complete suede and leather design and a custom JL Audio system complete with two 12-inch subs, amps and speakers.

“I’m itching to get behind the wheel of my Mustang and really take it out on the streets. This vehicle being a part of my album artwork is just a reflection of the direction and feel that the album has. To be able to partner with Ford again on another vehicle that is going to change the automotive game is exciting,” said Nelly.

This is Nelly’s second time promoting one of Ford’s vehicles, in 2009 he helped Funk Master Flex promote the 2009 Ford Flex.

I’m posting this just for the creative aspect which really steps up the shoe advertising game once again. This time it’s The Jordan Brand elevating the creativity.

Drake x Sprite. And now here is a behind-the-scenes video of the new Sprite TV ad with Drake….a closer look at the behind-the-scenes including him in the studio, storyboards of the commercial and more. Get ready for some huge moves from Drake’s team in regards to future partnerships and involvement in the Hollywood film and TV scene as well.

Drake x Sprite. Sprite continues to push their need to stay at the forefront of urban music by enlisting Drake for their latest ad campaign. Although I’m not a Sprite drinker the ad itself definitely grabs your attention. Drake’s recent mainstream Grammy’s exposure will definitely help elevate his promotional partnership game with Corporate America. Via: BrokenCool

Snoop Dogg x Adidas. We mentioned a couple weeks back the unlikely duo of Snoop Dogg and Darth Vader teaming up to push Adidas’ new Origianls Star Wars sneaker & track suit collection. You thought the above TV ad with the two of them was crazy, now check out their latest promotion where Snoop, Darth Vader and an army of Storm Troopers invaded New York. Pics after the jump…

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Diddy x Ciroc. Associate a product with celebrities and watch it sell! Check out the new Cîroc online commercial which features Diddy, Rick Ross, Meagan Good, Cassie, will.i.am, Clinton Sparks, and Lupe Fiasco.

Common x Gatorade. Common is the voice of Gatorade’s new Super Bowl commercial. We’re pretty sure they are not going to pay for a minute and a half spot during Sunday’s game since a 30 second commercial already starts at $2 million. I guess we’ll see the final version and final length on game day.

Common On Working With Gatorade:

I’ve worked with Gatorade before, but not on a commercial. This time me being part of a commercial is really exciting for me me. I’ve seen a lot of their spots lately and I’ve really been intrigued by them, they’ve really been creative… I like that whole “What’s G” and “That’s G.” It feels authentic and pure to me…

They contacted me about this particular commercial just this weekend. Because we already built a relationship they felt I’d be great for this spot they have. It’s really a soulful spot that’s gonna be shown before the Superbowl… It has a soul to it that really depicts what football is about and playing and competing with heart and soul. The visual of it shows the heart and soul of what athletes experience, specifically the football players that were in the playoffs. It shows their experience. The music behind it has a drama to it and a heart to it. When I watched the spot before I even did the recording. I was like Man! It brought emotion to me. That’s what made it soulful. I think it’s the soul of the athletes that bring out the soul of the whole piece.
via: Bossip

Beyonce x Nintendo. As we reported a couple of weeks back, Beyonce and Nintendo are teaming up again for a new game called “Style Savvy” which is a fashion game for the DS. Check the behind-the-scenes video of the photoshoot and TV ad campaign.

Jadakiss x Coogi. Jada and Coogi have been working together the past couple of months developing their new ad campaign with Jadakiss taking the forefront as the new face of the brand. WoooHa has the first official print ad of the campaign which is inspired by Biggie’s past involvement in the brand as well.