Snoop Dogg x Ciara. Both Snoop Dogg and Ciara have been endorsing adidas on different brand campaigns. Snoop was heavily involved in their recent Star Wars collaboration and most recently Ciara has been involved in the adidas originals campaign. Now the two are together in the new adidas originals TV commercials along with a host of other celebs and athletes.

Want more Ciara? Check her in the adidas womens collection look book along with Adrienne Bailon after the jump.
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Another viral video by a consumer products company “mocking” (or celebrating…depending how you look at it) the hip-hop lifestyle. This time two Bounty paper towel scientists break it down for us why their paper towel is far superior vs. the competition. Already over 300K views in just a couple of days…probably the same people who loved those Taco Bell ads.

Ciara x Adidas. Ciara is the face…and the legs of Adidas’ new Originals ad campaign which was shot last year in London. During the ad shoot, Ciara modeled off the Select Dance Sweater which retails for $140. We can’t tell if you are supposed to wear shorts or pants with this but we are glad Ciara is not. More of Ciara and her legs after the jump.

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K’Naan x Coca-Cola. As we mentioned a couple weeks back, K’Naan’s single “Wavin’ Flag” is the official song of Coca-Cola’s multi-million dollar 2010 World Cup ad campaign. Now here is the official video that will play as part of the overall campaign. K’Naan is about to become a global star because of this….well everywhere except here in the U.S…Soccer? What’s soccer?

Flavor Flav x Sprint. During the Christmas Holiday of 2009, Sprint cast Flavor Flav for a short cameo in the “Sprint Holiday Bubbles” commercial. He help changed reality TV with the dating show trend but does he have the influence to change your mobile phone plan?

Dr. Dre x Hewlett-Packard. Dre and HP teamed up awhile ago for their limited edition “Beats” HP Envy laptop and apparently the top dogs at HP liked working with him so much that Dre is now a major part of HP’s new $40 million ad campaign called “Let’s Do Amazing.” This is the first ad campaign for the company in more than five years. Check out the Dr. Dre ad here and the campaign intro w/ Dre after the jump. Props to SureBeatsWork for the find.
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Malice is coming….promo vid for the upcoming More Malice deluxe album from Snoop which also includes the Malice in Wonderland mini-movie. Album hits stores March 23rd.

Ras Kass x Save the Ras Kass. Rapper lyricist Ras Kass has been in the hip-hop game for a bit now with some what “iconic” status here on the West Coast. Unfortunately that hasn’t turned into financial success as Ras Kass has faced multiple record label and legal issues in the past. Now, after being released from jail a year ago, he is stepping up his marketing campaign and building it all around “Save the Ras Kass.”

The viral campaign is centered around “bringing awareness to the endangered lyricist crisis” with a focus on quality hip-hop and lyrics. Things kick off with a series of viral videos (check the trailer above)…as well as the official SaveTheRasKass website.

written by Edwin St. Fort

Objective: To relaunch Google’s Nexus One by revamping online promotions and using a celebrity endorser to uplift sales.

According to The Wall Street Journal, Google’s Nexus One sold an overall of 80,000 phones in its first month of sales, pushing 20,000 units in its first week. Other Android phones had better success in first week results, T-Mobile’s myTouch made with Google sold 60,000 and Verizon’s Droid sold 250,000 in there debut according to Flurry, an analytics company. Google choose to sell and market the Nexus One device to consumers directly through its website with an option as T-Mobile being a carrier or without a cell phone company contract. Current promotions have been through online marketing via: YouTube and Adsense.

Comparing how the other Google phones performed in the market place and the marketing efforts behind it, Nexus One attempts weren’t comparable; Verizon’s launch of Google’s Droid, spent a record-breaking $100 million on marketing, including aggressive TV advertisements. T-Mobile’s myTouch 3G launch didn’t provide the same co-marketing support for the Nexus One. T-Mobile chose celebrity endorsers such as Phil Jackson, Whoopi Goldberg, Wyclef Jean, Avril Lavigne, and others to promote the myTouch 3G device in their TV ads.

Viewing Google’s Nexus One marketing campaign the results should have forecast an incorrect strategy. Timing, price, and strategic partnerships were lacking in their efforts, but here is an idea that could revamp sales.

Solution: Create strategic partnerships with Jay-Z, Diddy and 50 Cent to promote “Nexus One” to the urban demographic. Continue Reading…

Pill x Def Jam Rapstar. Another “teaser” ad for Def Jam’s long awaited “Rapstar” video game. This time they enlist artist Pill as he breaks down his song “Glass.” Still no actual footage of the game. Esso previously was enlisted in the campaign as well so make sure to check that one as well. Via: RapRadar

DJ Muggs x UNDFTD. DJ Muggs of Cypress Hill fame teams with street wear and sneaker store UNDFTD for this online viral video/commercial. UNDFTD is largely based out of Los Angeles but has expanded to Japan and Vegas as well.

Diddy x Sean John. If you visit New York and happen to be in Time Square you’ll notice Diddy’s Sean John ad which is the biggest in the city. The company has been able to locked down that spot for several years now. Check out the video and watch Diddy and Derek Roche discuss the creative process as they plan on changing the current advertisement. Via: RapRadar

K’Naan x Coca-Cola. Coca-Cola has enlisted K’Naan’s song “Wavin’ Flag” as their FIFA World Cup ad campaign theme song. The original song is from the 2009 album Troubadour but will be re-mixed for the Coke ad campaign as the “Coca-Cola Celebration re-mix.”

“It’s so exciting to be part of this epic journey and see Africa’s excitement for the FIFA World Cup first hand,” said K‘Naan.

K’Naan expects to get some major world-wide exposure from the promotion that is worth millions of dollars in publicity. The song will be featured in over 150 countries as part of the Coca-Cola campaign. Here is the video to the original song. Notice the nicely placed Coca-Cola flags on stage.

It’s no secret why neighborhoods with heavy urban demographics and populations are plagued by unhealthy eating patterns. You can’t go a block without seeing a McDonald’s and you can’t go a minute without seeing some new ridiculous McDonald’s marketing campaign targeting urban lifestyle. But McDonald’s recent promotion with the Sprite Step Off tour takes things to a new level as they sponsor the DJ Battle where DJs are forced to spin…on top of gigantic Quarter Pounder and Big Mac boxes. See it to believe it.

Will.I.Am x Gillette. Will.I.Am of the Black Eye Peas is featured in the Gillette Uncut campaign that includes a series of short digital documentary films. The series “shows a side of artists that’s rarely, if ever, seen – going backstage to show how they prepare, including styling and grooming, and the moments of doubt they experience before taking the stage,” said Steve Fund, Gillette global marketing director.

The marketing campaign will also launch “Shave Like a Rock Star” shaving tutorials that will be integrated on Gillette’s website. Check out for the ads coming soon to TV and print. Watching the documentary, Will.I.Am does drop knowledge about marketing stating “as soon as you stop going and seeing what kids are gravitating towards then you loose your connection and prospective.”