50 Cent and Pure Growth Partners, a New York City based company that conceives and markets consumer brands announce the launch of an energy shot called Street King.
For every purchase of Street King a portion of the sales will go to providing a daily meal to an underprivileged child around the world.
In a statement Pure Growth Partners’ Founder and Chief Executive Officer Chris Clarke stated;
50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models,” Clarke said in a statement. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever. And Street King can set the bar for future generations to come.”
Street King will launch nationwide in September, available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar.
The Street King launch will be supported by a robust trade advertising and marketing campaign as well as out of home advertising, social media initiatives and special events nationwide, the company says.
via: BevIndustry
