Dr. Dre x Best Buy. JImmy, Dre and the head of Monster were all on hand to officially launch Club Beats in Best Buys across the land. At the event in NY yesterday Dre tells the press and fans how Club Beats all came together.
It’s funny how every pic or video you see of Jimmy he now has the Beats headphones around his neck. But really…is it even plugged in to anything?
Steve Stoute, the marketing go-to-guy in the industry and head of Translation Advertising (which he runs with Jay-Z), sits down to discuss what’s the latest for Translation, the deals he brokered for Mary J. Blige, and marketing deals with Jay-Z and 50 Cent.
As one of Forbe’s Top 40 under 40, Stoute continues to push hip-hop into mainstream marketing and has become one of the most powerful urban marketing execs in the advertising and marketing industry.
Snoop Dogg x Forbes. All these recent interviews of hip-hop stars on money and business related news shows just proves my point that the hip-hop artist is transitioning more and more into the hip-hop business man within pop culture and using music as the leverage point. In this interview with Forbes Snoop gives insight on how to start and maintain a small business.
Snoop is no stranger to small business as he has started everything from a dog clothing line, human clothing line, porn video company, film company, grocery store concept and probably fifty more businesses that we don’t know about. Oh and of course he is running Priority Records now for EMI Music Group…which hopefully will be big business for the Dogg Father.
Jermaine Dupri x Nu Pop Movement. Readers know we tend to hate on Jermaine Dupri…but that’s all in the past now. First I give him mad props for hitting the press circuit and really pushing how much social media has helped his own business and hip-hop in general. He’s becoming a positive spokesperson for the industry and we like he even more now because his watch company Nu Pop Movement is pretty legit and the designs are fresh.
And what better way to promote your own watch company than to get artists like Bow Wow and Nelly on board. Here are two new “casual” promo shots of them showing off the goods. Check the official Nu Pop site here. See Nelly’s pic after the jump…
Black Eyed Peas x Victoria’s Secret. Some hip-hop purists say BEP killed true hip-hop and music in general. While it’s hard for us at WoooHa to disagree with that, we can’t deny the branding power they have generated with mainstream Corporate America. “Hip” enough to be considered cool but “safe” enough for the suit and ties to feel comfortable around.
So it’s no surprise when we heard the news that BEP and Victoria’s Secret have teamed up to promote and perform at various fashion shows. Here is their first performance for the lingerie company at a secret fashion show. Fergie must have been in heaven with all the hot ladies around. They performed “Boom Boom Pow” while the ladies walked the runway.
Jermaine Dupri continues his push as unofficial hip-hop spokesperson for social media in this Fox Business News interview. In it he talks about how social media helped him save money and make sound business decisions. Good interview to see that Facebook and Twitter don’t just suck your time away but can actually be beneficial to your business. Via: Str8nyc
Dame Dash x Roc-A-Fella. We give Dame a hard time but we also give him mad respect for his business mentality and hustle. In this interview he finally gets a little open and honest about the rise and fall of his R0c-A-Fella empire that he built with Jay-Z. Most humble and open I have heard from him in a minute. Via: RR
Lupe Fiasco x Hewlett Packard. Here is the third episode of Lupe’s adventures climbing Kilimanjaro as part of HP’s Summit on Summit campaign. Together with Kenna this series of shorts documents their trials and tribulations as they prepare to climb one of the world’s tallest mountains.
50 Cent x The Tonight Show. 50 kicked off his Before I Self Destruct media tour with an appearance and performance on “The Tonight Show” last night. He gives some pretty good insight into his current business dealings and building his 50 Cent empire in the interview. Via: RealTalkNY
Dr. Dre x Best Buy. The Jimmy and Dre team are at it again. As mentioned last week, Dre and Jimmy Iovine have teamed up with Best Buy for a dedicated retail space called Club Beats which will sell Beats by Dre gear, DJ equipment and other stuff all within Best Buy stores. To kick off the launch of Club Beats, Dre and Jimmy will be making an appearance at the Best Buy Union Square in New York this Thursday at 4pm followed by fellow Interscope labelmate Will.I.Am.
This will kick off other Club Beats celebrations all around the U.S. with other Interscope artists. I’m waiting for the announcement that Best Buy will now be called Iovine Land. Event schedule as follows:
November 13 – Miami Local DJs; major artist TBD
November 16 – Minneapolis LMFAO
November 17 – Houston Keri Hilson
November 19 – New York City Dr. Dre, Jimmy Iovine, Will.i.am, David Guetta, Major Lazer and DJ Diplo
November 21 – Las Vegas Robin Thicke
November 23 – Los Angeles Lady Gaga
50 Cent x Cheetah Vision. Although 50 Cent’s first movie under his Cheetah Vision production company banner is the Before I Self Destruct movie included in the upcoming album, big things are in store and set to get bigger. Cheetah Vision has just announced it is partnering up with Action Jackson films to finance and produce 3-5 films a year starting with The Gun.
The Gun will star 50 Cent and his new BFF Val Kilmer (remember the straight to DVD Streets of Blood anyone?) where 50 and Kilmer play friends whose loyalties are tested when they get caught up in the world of illegal gun dealing. Pic will shoot in Grand Rapids, Mich., with Chris Lighty on board as a producer.
Diddy x Ciroc. Diddy is never one to miss a marketing opportunity as he promotes the new Ciroc flavors on “Ellen.” Diddy and Ciroc have done this deal the right way…give an artist an equity stake rather than a flat endorsement fee and you will see them go the extra mile to push your product.
Otherwise you get your TV ad, your online banner, you exclusive music video and that’s it. Same thing every one else is doing. But Diddy…he doing big things with Ciroc and making more money for himself in the meantime.
Jay-Z x Fela. Jay-Z, Will Smith, and Jada Pinkett Smith present the Broadway musical “Fela!”. The trio are signed as producers for the show which is about Fela Anikulapo-Kuti’s controversial life as artist, political activist and revolutionary musician. According to the New York Times, there are no widely known stars in the cast, which makes the involvement of Jay-Z and the Smiths even more of a boon for marketing purposes.
No estimates on how much the stars invested in the project but last summer the show made its world premiere off-Broadway to sold out crowds so most likely Jay-Z and the Smiths will see a large return in investment.
In a recent interview with Billboard, Jermaine Dupri discuss the future of So So Def Records and his watch collection Nu Pop Movement.
So So Def is independent now. The brand is worldwide and for the things I want to do and the places I want to take my artists, I don’t have to have major-label backing anymore. Right now I want to help introduce my first female artist in a long time: Dondria. I found her on YouTube and on Nov. 23 I’m putting her first single out titled “You’re the One.” I’m very excited about her project. We also have [producer/songwriter] Johnta Austin’s album coming soon after.
I have a new watch, Nu Pop Movement, available now. I started this company with Pascal Mouawad and it’s inspired by pop music. Mouawad came to me with the idea. He already had a luxury line of watches with diamonds, and although people always used to think of me as the flashy money guy, I felt like I wanted to do something else. So, we’re starting with a digital watch with a big face and loud colors that runs for about $150. It’s in the same neighborhood of G-Shock and Swatch watches.
UPDATE: So we stand corrected…the producers and director of the Flavor Flav Doritos commercial just reached out to us and confirmed that Flavor Flav DID NOT enter the contest. Rather, he helped out two guys with their video submission. So the rumors out there are not true…Flavor Flav did not enter the contest himself and had nothing to do with the producing or directing of it. Check the video here.
Flavor Flav x Doritos. No…Flavor Flav is not getting paid endorsement money by Doritos to hype their annual “Crash The Super Bowl” video contest where the winning video gets $1 million. Flavor Flav actually has ENTERED the contest and has submitted his own video in hopes of winning some of that prize money.
I guess that $183K he owes in back taxes is getting hard to find. “He did this totally randomly and unprovoked,” says a source at the company. “And it’s actually pretty damn good.” Good enough to win $1 million? Next we going to have rappers trying to win McDonald’s Monopoly. Via: NY Post
CONTEST: Win DJ Hero on Wii
That’s right. WoooHa has partnered with Activision for this official contest as we are giving away one DJ Hero game system (that means the game and turntable) on the Wii to a lucky WoooHa reader out there. No strings attached…well actually all you have to do is pledge your undying allegiance to WoooHa and promise [...]
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