Beyonce x Heat. It’s no secret why every celebrity around wants to get into the fragrance business…it’s big money IF it works. What you don’t hear about are the countless failed celeb fragrances though. In this case, Beyonce is no failure. According to Women’s World Daily, Beyonce’s Heat perfume (see TV ad) has already sold over $3 million worth of the stuff in just one month.
72,000 bottles alone were sold in a single hour during an in-person N.Y.C. appearance by the star once again proving her long-standing celebrity appeal. Beyonce continues to be one of the most successful and prominent product endorsers in music history. Some call it selling out…we call it MAKING THAT MONEY!
Diddy x Crystal Palace Eagles. Talk about diversifying your business portfolio. The Sun reports that Diddy is very serious about purchasing the Coca-Cola Championship League’s London Crystal Palace football team…football meaning soccer of course. Apparently the club is heavily in debt and Diddy has hopes of taking the team to the much higher profile Premiere League.
“Diddy was in London meeting football fixers a couple of weeks ago. The finance is in place, he’s just deciding who he thinks he’ll make a bid for.” stated an unnamed source. “He could cover their debt and bankroll a return to the Premier League. He liked the name as well.”
No doubt if this happens, The Crystal Palace Eagles will quickly turn into either the Crystal Palace Cirocs or the Crystal Palace Bad Boys. Either way, he just might be the guy to try and help make soccer..ahem…football…actually cool in the U.S. If Beckham couldn’t do it…Diddy can. Via: RR
Akon x Konvict Cosmetics Intl. Akon officially has launched his new fragrance line called Konvict under his Konvict Cosmetics International company. There is Konvict Femme for the ladies and for the guys who enjoy a nice Konvict on them there is Konvict Homme. Both go for $41.95.
Both perfumes come in a very unique handcuff bottle…which really doesn’t make much sense but goes along with the whole Konvict theme. “What’s that smell on you?….Oh just a Konvict.” Check the trailer for the fragrance line here with pics after the jump. Woooha!
Pharrell x Kiehl’s. Just when you thought you had seen every hip-hop collaboration possible. Pharrell takes the partnership game to a whole new level as Kiehl’s, the high-priced lotion company, has announced an actual bottle designed by the famed producer-fashion designer-chair maker using the Billionaire Boys Club logo.
The limited edition Acai Damage-Protecting Toning Mist designed by Pharrell is scheduled for a release in April of this year, in honor of “Earth Day 2010.” Get it for a cool $26. What’s next? Diddy designing Vaseline bottles? Oh…we won’t go there. Via: HypeBeast
MJ might have passed away but his family and estate is reaping the benefits having just signed the biggest recording contract in history with Sony Music. The $200 million guaranteed contract is for 10 projects over seven years and depending on performance, could pay out an additional $50 million.
According to various sources, future projects may also include a video game, a DVD compilation of videos and a re-release of “Off the Wall,” Jackson’s fifth studio album. While the deal seems like an astronomical amount of money, Michael was over $400 million in debt when he passed away. Of course it has been after his death where the money and popularity of the King of Pop has had a resurgence. Records indicate his estate made over $100 million from the movie project This Is It.
Jay-Z x New Jersey Nets. Here is footage of Jay-Z giving his speech during the groundbreaking ceremonies for the new home of the Nets, The Barclay Center in Brooklyn. Check the video starting at 3 minutes in when Jay starts cracking jokes. Now this is a true business…man. Via: RapRadar
Jay-Z x New Jersey Nets. Brooklyn here we come. Jay-Z is set to take part in the groundbreaking ceremonies for the Nets’ new arena at Atlantic Yards in Brooklyn, New York. According to AHH, Jay-Z, who owns a percentage of the team, will be joined by developer Bruce Ratner, Mayor Michael Bloomberg and Gov. David Paterson to break ground on the construction for the construction of the Barclays Center, an 18,000-seat arena.
The Nets will begin playing at the new Barclay’s Center in 2012 so hopefully by then John Wall will be putting up some major numbers for them. Anything is better than the NBA worst 7-57 record they have going now.
Jermaine Dupri x Nu Pop Movement Watches. Jermaine Dupri has been keeping himself pretty busy these days especially as proud co-owner of watch company Nu Pop Movement. All while he has enlisted the likes of Bow Wow and Nelly to push the watches for him, as a true businessman, JD knows the way to people’s hearts is through…the cast of “Jersey Shore.” In a recent endorsement move, JD has the full support of the entire “Jersey Shore” cast to help promote his Nu Pop Movement watches. Here are just a couple of pics to show how low can you go for the mighty dollar bill. Jermaine Dupri…we salute you. More pics after the jump…
Ryan Leslie x Adidas. Ryan Leslie partners with Adidas to help promote their online experience, the adidas Originals AR Game Pack. Using AR (augmented reality) technology combined with your computer, the adidas Neighborhood will come to life, unlocking the streets where originality lives. R&B singers Ryan Leslie and Ciara will lead the way where exciting challenges, content and fun surprises await you at every corner of the gaming experience. Check out the Adidas site to learn how to play.
T.I. x Ford. Looks like T.I. lost a lot more than his freedom and studio time due to his recent stint in prison and home arrest. According to a recent report by Billboard, T.I. lost over $12 million in endorsement deals largely due to Ford dropping him as a sponsor. Looks like heavy artillery gun charges and the U.S. auto industry don’t mix as Ford was able to drop T.I. due to a “moral” clause in his contract. Apparently these “moral” clauses are all the rage with celebrity endorsement deals (ahem Tiger Woods) and their iffy off camera behavior. But of course it will be the hit singles that will cause people to forgive and forget.
“Sometimes, you could be just a couple of hits away from redemption,” says Camille Hackney, Atlantic’s senior VP brand partnerships and commercial licensing. “Success makes people forget.”
Things look good for T.I. on the future endorsement front though. He has served his due time, done community service, has another movie coming up and has vowed to be more of an example to the youth out there. If he does what he says, the companies will come running back to him as he is one of the few artists out there that maintains true cross over appeal.
Beyonce x Phoenix House. Phoenix House in Brooklyn, New York opens a new cosmetology school named in Beyonce’s honor. The school allows recovering addicts to rebuild their lives and embark on careers in the cosmetics industry. The R&B singer spent her time there while researching her role as she played former heroine addict Etta James in the 2008 film Cadillac Records. She later donated her salary she received from the film and developed an idea to add a cosmetology program for the women and men in treatment. Via: Concrete Loop
Could this be the new trend of artists developing their own schools?
T-Pain x Nappy Boy Digital. Does T-Pain’s record label hold the keys to the future for the music industry? It’s no secret that digital sales of music continue to increase while physical CD sales whimper along…so to T-Pain it just makes perfect sense to do away with the physical CD altogether.
“Nappy Boy Digital is a digital company, basically based on the Internet, it’s on iTunes and not really a physical company, you know what I’m saying?” stated T-Pain in a recent interview. ”A lot of people are pressing up all these CDs and pressing up all these extra jewel cases and the inserts and and all that stuff and then everybody’s buying the stuff on the Internet so it’s not making them any money, they losing money, so, Nappy Boy Digital is my digital company, it’s all Internet and that’s just how we go.”
For the number of units that a smaller label like Nappy Boy would press per year it actually does make sense to go digital and avoiding not only the physical product fees but also the sales and placeholder fees for getting your album placed in stores to begin with. It’s only a matter of time before all labels go digital…it’s not like you really buy CDs at Best Buy or Wal-Mart anymore do you? You can check T-Pain and his Nappy Boy crew over at NappyBoyOnline.com.
Objective: To relaunch Google’s Nexus One by revamping online promotions and using a celebrity endorser to uplift sales.
According to The Wall Street Journal, Google’s Nexus One sold an overall of 80,000 phones in its first month of sales, pushing 20,000 units in its first week. Other Android phones had better success in first week results, T-Mobile’s myTouch made with Google sold 60,000 and Verizon’s Droid sold 250,000 in there debut according to Flurry, an analytics company. Google choose to sell and market the Nexus One device to consumers directly through its website with an option as T-Mobile being a carrier or without a cell phone company contract. Current promotions have been through online marketing via: YouTube and Adsense.
Comparing how the other Google phones performed in the market place and the marketing efforts behind it, Nexus One attempts weren’t comparable; Verizon’s launch of Google’s Droid, spent a record-breaking $100 million on marketing, including aggressive TV advertisements. T-Mobile’s myTouch 3G launch didn’t provide the same co-marketing support for the Nexus One. T-Mobile chose celebrity endorsers such as Phil Jackson, Whoopi Goldberg, Wyclef Jean, Avril Lavigne, and others to promote the myTouch 3G device in their TV ads.
Viewing Google’s Nexus One marketing campaign the results should have forecast an incorrect strategy. Timing, price, and strategic partnerships were lacking in their efforts, but here is an idea that could revamp sales.
Solution: Create strategic partnerships with Jay-Z, Diddy and 50 Cent to promote “Nexus One” to the urban demographic. Continue Reading…
Birdman x Bronald Oil & Gas. If you remember a couple weeks back, WoooHa brought up the issue that many reputable news sources were questioning the legitimacy of Birdman’s Bronald Oil & Gas company. You can read the full article here. Birdman and his publicist declined to comment but it looks like a picture says a thousand words.
Check Birdman’s new tattoos. Yea the big star on the top of his head is old but he added a couple of new ones…one which strategically covers his Bronald tattoo complete with picture of an oil pump. If Bronald Oil is legit well then Birdman’s new tats send a terrible message. Regardless, it’s clear there is a cover up going on…on his head and possibly in real life.
Ludacris x Conjure Cognac. Ludacris officially launched his Conjure Cognac line this past year with a fair amount of publicity and nightlife marketing efforts. In branding his new company and Cognac line, Luda has been going the “luxury” route pushing Conjure as a high-end cognac comparable to Hennessey. To take things further as he sets to expand Conjure into Los Angeles and New York, Ludacris has brought on some fellow heavy hitters to support his cognac and go directly after the Henny. Check the vid where Rick Ross pledges his undying love to the Conjure.
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