
UPDATED: After many attempts of trying to reach them directly, a spokesperson for Sears has reached out to us refuting the claims that LL’s clothing line is shutting down. Their official statement as follows:
Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears’ wide assortment of tees, denim and hoodies.
Our source still says it’s true and it sure wouldn’t be the first time that company public relations says one thing but their own staff says another.
LL Cool J x Sears. WoooHa drops another exclusive and unfortunately it’s not good news…for LL Cool J. In case you haven’t noticed, LL has basically been silent about his Sears clothing line for the past year…and for good reason. A source at the apparel buying department at Sears has exclusively revealed to us that the LL Cool J clothing line is indeed shutting down due to a lack of sales and forced cutbacks from the Recession. We got the drop way back in February but WORD ON THE STREET is now it looks like it’s official.
The benefit to the consumer though is that Sears is drastically cutting prices of all LL Cool J branded apparel from 50%-75% off to clear all existing in-store inventory. Check the official Sears site to directly purchase. Sears had invested millions in bringing LL in as an official spokesperson which included ad campaigns and in-store merchandising. Unfortunately the Recession took a big hit out of his sales and the label never recovered. WoooHa is still waiting for an official response from Sears Corporate to confirm these claims.
Some how I think LL will get over it. Wait…he already did. LL will be starring in the upcoming “NCIS” spin off TV show later this year.