Fashion

EXCLUSIVE: Diddy unveils relaunched ENYCE Clothing logo

Diddy x ENYCE. Diddy’s long awaited relaunch of the ENYCE Clothing line is almost set. We received a very interesting tip last night that Diddy has been carefully crafting the relaunch after the annoucement that he bought the company back in October of 2008. Between his various MTV shows, Ciroc, Sean John, and actually making music, Diddy has had to shuffle his time around to focus on the new ENYCE clothing line.

Our insiders say Diddy and team are currently focusing on the new mens and boys line first with the challenge of keeping ENYCE’s trademark style but with some new Diddy style as well. Purpose is for ENYCE to become another brand extension of Sean Combs, Co. which is Diddy’s official apparel company name but maintain a distinct style separate from Sean John.

The strategy makes sense as a way for Diddy’s empire to further expand. Check the exclusive new ENYCE logo here and it’s pretty obvious that Diddy wants the world to know who runs ENYCE now. Next phase is a complete website relaunch which we will have for you in the coming months.

NEW LOGO

OLD LOGO

PICS: Kanye West x Louis Vuitton official shoe line photo shoot

Kanye West x Louis Vuitton. Now that the Kanye West x Nike Air Yeezy hype is over it’s time to move on to Kanye’s next sneaker project with Louis Vuitton. NiceKicks has a nice photo shoot of the upcoming kicks. Here are some select pics but head over to the site for more.

VIDEO: Kanye West x Louis Vuitton video shoot

Kanye West x Louis Vuitton. Street wear website High Snobiety has been on a Kanye x LV sneaker kick in celebration for the upcoming official release. Here is a new video of the photo shoot they did highlighting the Kanye LV sneakers. LV is taking pre-orders now so make sure to spend your rent on em soon.

I WANT THAT: Raekwon Hawaii t-shirt

Two things I love…Wu-Tang and Hawaii. With this exclusive tee from Hawaii’s Empire Men’s Club you get both. The Chef performed there not too long ago and in celebration these exclusive tees were made. Niiice. You can get yours at In4mation shops now. Via: HighSnobiety

VIDEO: Lupe talks about his clothing line Trilly & Truly

Lupe Fiasco x Trilly & Truly. Complex interviews Lupe about his clothing line which has been a success overseas but is not just making a presence in the U.S. with the launch of a brand new U.S. website. Here is a look at some of his past designs as well.  

Mos Def to sell current album on t-shirts

New marketing ideas are rare in hip-hop these days but of course innovator Mos Def is bringing the creativity to the marketing campaign of his current album “The Ecstatic.” The album has already been released but in a new twist Mos Def has partnered with clothing company LnA which owns the Invisible DJ Music Tee to further push the album.

Basically, Mos Def’s next album will literally be sold through a t-shirt. The shirt will have “The Ecstatic” album cover on the front, track listing on the back and will include a special download code to download the entire album. Buy the shirt…get the album. Crazy thing is according to HipHopDX, SoundScan is going to count the t-shirt as an album sale. Sounds pretty cool…unless the shirt is ridiculously expensive.

I WANT THAT: Alchemist x Diamond Supply tee

Pretty nice shirt. Alchemist and Diamond Supply team together for this one. Via: NahRight

I WANT THAT: “Free Max B” T-shirt

Wow that was fast. Get your “official” FREE MAX B t-shirt for only $15. You can add it to your “FREE YAYO” and “FREE T.I.” shirt collections. Via: NahRight

I WANT THAT: Pharrell’s gold-encrusted Casio G-Shock

Looks like Pharrell is giving Kanye a run for his money in the custom watch category. Here is a shot of his brand new gold encrusted G-Shock which is a collaboration model with Bape. On his blog over at Honeyee.com Pharrell wrote the following about his new watch:

My jeweler says it looks like I dropped this G Shock in a tavern filled of yellow rock candy…
Well,I think it’s more like a thousand fire flies in a jar.

WoooHa will refrain from stating what we really thing it looks like. But it sounds like the word “pit” but take the “p” out and replace it with “sh.”

I WANT THAT: Kanye West’s custom “Black-Out” Rolex

Kanye West x Rolex. Although Kanye does not have an endorsement deal with Rolex (at least one that is public), he has mentioned numerous times his love for the luxury watch brand as well for the custom watch designs of company Black-Out Concept. The company designed Kanye’s custom Rolex which is literally blacked-out.

“It looks hard, it looks really cool,” Kanye explained. “It’s a new take on a classic watch.” He also likes the fact that they take a Rolex and literally “paint it black.”

The watches run anywhere from $10,000 to $50,000. Check the official website out. Here are pics of Kanye’s designs.

PICS: Pharrell models own clothing line in new BBC Look Book

Pharrell X BBC & Ice Cream. Skateboard P can’t deny a modeling job…especially when it’s for his own clothing labels. His Billionaire Boys Club and Ice Cream clothing lines released the new Season 9 Look Book and Mr. Williams is prominently featured. Here are some select photos of him from the shoot. Check the entire Look Book at the official site.

VIDEO: Nike’s Air Yeezy commercial

Just so there is no incorrect information out there my sources are saying this is NOT an officially approved version of a Nike Air Yeezy commercial. It is a “spec TV spot” that a production company created in hopes of landing an account with Nike. This will most likely never make it to nation-wide broadcast but regardless it’s a pretty well done ad. Woooha!

I WANT THAT: Nike Air Yeezys origami style

Apparently the paper model industry is a hot one these days. And all the rage now? These hand crafted Air Yeezys made out of paper. The detail is pretty crazy…even got all the colorways. I can do the folding crane. That’s about it. Via: Hypebeast

VIDEO: Bun B teams up with artist Zach Wolfe & Standard

Bun B x Standard. Bun B continues to be one of the strongest streetwear supporters in hip-hop. It was just announced that he has teamed up with famed photographer Zach Wolfe to create a series of exclusive items for streetwear stores Standard. Items include limited edition prints, posters and t-shirts. Check the video compliments of the Eskay crew.

PICS: Drake in L-R-G ad

Drake x L-R-G. L-R-G knows how to pick em. Ad is currently running in urban lifestyle magazines.

Pharrell’s new Ice Cream / BBC line inspired by horses…no joke.

Pharrell x Ice Cream / BBC. Pharrell recently spoke with Complex Magazine and gave them a sneak preview at the new Ice Cream / BBC Fall 2009 collection. Unfortunately he did not give any more details about the upcoming Ice Cream TV show that we broke last week. Pharrell did mention that BBC will have a new theme called “Space Hunt” inspired by equestrian horse racing.

“I really like the hunting aspect of the collection, we did t-shirts, blazers and bags of the ‘Space Hunt’ stuff” he told Complex.

Here is a preview of the Space Hunt theme. Let me know what you guys really think…

Pics: T-Pain’s $410K “Big Ass Chain” will amaze you

So much for saving some money during the Recession. It must be from all that “I’m on a Boat” money. (yes that was a joke) On one hand T-Pain states don’t judge him for buying this…on the other hand he brags on his Twitter page:

10lbs. 197kts. Very very real I don’t know what fake feel like.$410,000.

Worth almost half a mil? You decide.