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PICS: Pharrell’s Moncler Fall/Winter 2010 collection is here

Yeti — Thu, 18 Mar 2010 18:37:43 +0000

Pharrell x Moncler. Taking a break from his body lotion bottle designing, Pharrell is all set to release his Moncler Fall/Winer 2010 collection. The collection had some sneak peeks here and there but now it’s finally all ready to go which consists of jackets and vests, all coming in the signature Moncler look.

The prints were a collaboration with Japanese artist Keita Sugiura and most of the line is made of Bionic Yarn, a new recycled fabric that Pharrell also happens to co-own. Check more pics after the jump. Via: BBC

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Hieroglyphics new fitted caps

Yeti — Tue, 16 Mar 2010 17:07:38 +0000

Hieroglyphics x Hella Tight. The Bay Area’s Hella Tight street wear company has partnered with Del and the Hieroglyphics for this new fitted cap. Anyone who has been to Nor Cal knows how hella nice Hiero has been on the hip-hop scene. Get it now at the official site. Via: Hypebeast

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Sean John Spring/Summer 2010 NYC taxi ad campaign

Edwin — Mon, 15 Mar 2010 08:20:51 +0000

Diddy x Sean John. Sean John kicks off its Spring/Summer 2010 Campaign with a take over of New York City’s taxi cabs displaying advertisements from the new line and showing a great way to ride in style.

This season’s campaign conveys the subtlety and refinement of the Sean John brand and depicts where the brand is moving for the future. It showcases the new modern aesthetic and fit across the collection. Each delivery for Spring 2010 focuses on a rebel from a different time period… the mod rebel, the rocker rebel and the b-boy rebel. - Sean John

For more pictures check them out after the jump

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VIDEO: Ryan Leslie introduces the Adidas Neighborhood

Edwin — Wed, 10 Mar 2010 04:21:13 +0000

Ryan Leslie x Adidas. Ryan Leslie partners with Adidas to help promote their online experience, the adidas Originals AR Game Pack. Using AR (augmented reality) technology combined with your computer, the adidas Neighborhood will come to life, unlocking the streets where originality lives. R&B singers Ryan Leslie and Ciara will lead the way where exciting challenges, content and fun surprises await you at every corner of the gaming experience. Check out the Adidas site to learn how to play.

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VIDEO: Raekwon talks FUBU legacy and relaunchd “FB” clothing line

Yeti — Tue, 09 Mar 2010 11:41:14 +0000

Raekwon x FUBU. As we broke earlier last month, the FUBU clothing line has relaunched under the name FB Clothing and has signed on some pretty heavy hitters to help support it. Yea you had Jadakiss give his FUBU love but now it’s time to hear from the Chef. Raekwon talks about how the FUBU legacy affected him and what to expect from the relaunched line.

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VIDEO: Beyonce’s new House of Dereon promo video

Yeti — Fri, 05 Mar 2010 11:38:19 +0000

Beyonce x House of Dereon. Beyonce might be promotional partners for what seems like every consumer product in the world, but she gets her biggest revenue sharing deals obviously from her own company, House of Dereon. While many artists try and stay out of the modeling for their own brand, Beyonce makes sure to turn the heat up for every one of her Dereon campaigns. This Spring/Summer 2010 promo video is no different. Prepare to get steamy.

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Snoop Dogg develops regional specific custom tour merchandise

Yeti — Thu, 04 Mar 2010 19:49:57 +0000

Snoop Dogg x Upper Playground. Snoop is all about his West Coast roots, but on his current “More Malice” tour he wants everyone to celebrate the block they are from. Snoop is working with the communities he is touring in and local artists to create merchandise authentic to that community.

It’s a nice personal touch to the merch and a great idea. Snoop continues to be at the forefront of innovative marketing without boasting about it. Check the first of these with San Francisco’s Upper Playground “More Malice” shirt. No doubt they will see an increase of sales off the already ridiculously high profit margin of tour t-shirt. Via: HypeBeast

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VIDEO: T.I.’s Akoo billboard ad causes controversy

Yeti — Tue, 02 Mar 2010 11:41:32 +0000

UPDATE: The fine PR folks at Akoo have just released the following statement in regards to the controversy surrounding this outdoor billboard ad:

“The AKOO brand has always aimed to inspire individualism and creativity. Our advertising campaign was not created to offend or insult anyone but to simply provoke dialogue and thought regarding male/female sexuality within urban culture,” the company said as it alluded to exposing more sides of the brand in future promotions. We hope that as more of the campaign is debuted, people will see the multifaceted personality of AKOO.”

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T.I. x Akoo. Hip-hop artists love to take it to the extreme when marketing their fashion lines. Diddy has pushed the envelop many times with his racy Sean John ads but has managed to get by. Now looks like it’s T.I. and his Akoo fashion line facing the heat.

Apparently their billboard ad in Newark is causing quite the controversy where it shows a woman on her knees pulling a guys’ jeans down. Controversy? What controversy? Peep the video for more. Via: RapRadar

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Biz Markie & UNDRCRWN launch new t-shirt

Yeti — Mon, 01 Mar 2010 21:46:17 +0000

Biz Markie x UNDRCRWN. Biz Markie has resurrected his place in current pop culture through using his hit “Just A Friend” in multiple ad campaigns from Heineken to Radio Shack. Now he has teamed up with street wear kings UNDRCRWN for this new t-shirt. Get it now at the official site for $32.

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Pharrell expands BBC/Ice Cream empire in Europe

Yeti — Fri, 26 Feb 2010 11:45:59 +0000

Pharrell x BBC/Ice Cream. Pharrell’s highly successful BBC/Ice Cream clothing line has been a global hit both in his trademark stores and online shop as well. But due to various shipping and operational issues, BBC/Ice Cream was limited in Europe to physical store sales only as web purchases were restricted to the US. Well now all that has changed as Pharrell expands his clothing line empire and the current online store is set up for European sales. Check the site to see Pharrell in all his pencil mustache glory.

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VIDEO: Stussy x J Dilla Documentary Part 3 of 3

Yeti — Fri, 26 Feb 2010 06:48:02 +0000

J Dilla x Stussy. And here is the final part of the Stussy funded documentary on J Dilla. Make sure you also check Parts 1 and 2.

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T.I. partners w/ Casio G-Shock for first AKOO watch

Yeti — Thu, 25 Feb 2010 11:40:27 +0000

T.I. x AKOO x Casio. Just in time for his release from jail/house arrest, T.I. and his AKOO Clothing line have partnered with Casio for the official AKOO G-Shock Chronograph. The watch is set to release in stores March 15th and is AKOO’s first step into accessories.

“We’re excited about the opportunity to collaborate with G-Shock. The AKOO edition is an extension to their consistent track record. We can’t wait for our AKOO family and customers to get their hands on it” stated AKOO prez Jason Geter.

The watch will be priced at $180 and is limited to 1,ooo pieces so make sure to get yours fast once they hit the streets. Check out the exclusive packaging the G-Shock comes with after the jump.

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VIDEO: Jadakiss talks relaunch of FUBU clothing line

Yeti — Wed, 24 Feb 2010 18:26:02 +0000

Jadakiss x FUBU. Jada has been pretty busy with his promotional efforts behind the Coogi brand (see official Jadakiss x Coogi print ad) but now he’s switching gears and hyping up the newly relaunched FUBU brand which is also owned by same company as Coogi. FUBU will now be known as FB. Check the video where Jada goes deeper into what the FUBU legacy means to hip-hop and where the future stands with the rebranded FB line.

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VIDEO: DJ Muggs x UNDFTD commercial

Yeti — Wed, 24 Feb 2010 18:16:35 +0000

DJ Muggs x UNDFTD. DJ Muggs of Cypress Hill fame teams with street wear and sneaker store UNDFTD for this online viral video/commercial. UNDFTD is largely based out of Los Angeles but has expanded to Japan and Vegas as well.

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PICS: Pharrell’s Billionaire Boys Club Summer/Spring 2010 Collection

Edwin — Tue, 23 Feb 2010 16:31:37 +0000

Pharrell x BBC. Pharrell Williams models the Spring/Summer 2010 Collection for the new Billionaire Boys Club/Ice Cream collection. Check out more pictures after the jump. View the full line at honeyee

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