Diddy sets to launch new fragrance “Empress” which is intended to be a female counterpart to his men’s scent I Am King.  The ladies perfume will make its debut in Macy’s department stores in August.  Available in  two sizes 1.7 oz. for $57 and 3.4 oz. for $74.  Also offered  will be a 6.7-oz. body cream for $38.

“I created Empress for the woman who is powerful beyond all others,” stated Combs, adding that the fragrance was designed with a powerful, modern woman in mind. “She is greater than a queen; she is the ruler of her universe.”

Industry sources estimated that Empress could do upwards of $30 million at retail in its first year on counter.

via: WWD

Beyonce will debut Pulse in September which is the follow up to her perfumes Heat and Heat Rush. Along with print ads there will be a commercial for the fragrance hopefully just as steamy as Heat.

via: PEOPLE

Pharrell Williams serenades Jessica Biel in Revlon’s new commercial for Revlon Grow Luscious Plumping Mascara.

Converse teams up with Eminem and Royce da 5’9 to create a limited edition design sneaker to support the release of ‘Bad Meets Evil, ‘Hell: The Sequel’. Check out the video and picture below. Continue Reading…

A nice little behind-the-scenes vid of Mobb Deep’s Prodigy during his Supreme clothing line photo shoot.

Swizz Beatz does a viral for Reebok’s Kamikaze III which will be released on June 10th.

Swizzy releases these limited edition Kamikazes as part of his partnership with Reebok. According to HypeBeast, the sneakers are limited to 84 pairs and feature Swizz Beatz’s official signature…so probably not smart to wear these in the rain. Only seven retailers in the US will be carrying the sneaker when it drops this Friday, including: Footaction at Greenspoint Mall (Houston), Sportsland (Chicago), Underground Station (Atlanta), Sneakervilla (Philadelphia), Sportie LA (Los Angeles), Jimmy Jazz (Brooklyn) and Dr. Jays (NYC).

Kanye West has partnered up with French design partnership M/M (Paris) for a line of silk scarves inspired by the artwork for his latest album My Beautiful Dark Twisted Fantasy. The five limited-edition designs named Power, Phoenix, Face, Priest, and Ballerina, will cost  $365 for purchase click HERE.

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