Quincy Jones III AKA QD3 gives us this exclusive deeper look into the upcoming video game Scratch: The Ultimate DJ. While Mix Master Mike previously showed the world a hands on tutorial of how the game works, QD3 demonstrates plain and clear the design of the Numark console and how it replicates real life beat making and scratching techniques. Look for part 2 of the video to come soon.
Archive for the ‘Lifestyle’ Category
Snoop Dogg covers “The Source” Holiday Double Issue

What better way to celebrate the Holidays than with Snoop Dogg and The Source. Snoop graces the cover of the Holiday double-issue as he promotes the upcoming Malice In Wonderland album.
VIDEO: 50 Cent claims he has hip-hop blogs all figured out
50 Cent x FUSE. In this interview with FUSE, 50 claims he has all of us hip-hop bloggers figured out and that everyone just follows each other. Too bad he doesn’t show what blogs he is talking about in the clip but most of the time artists go after blogs is when they get disappointing news.
So what…his album didn’t sell like “Get Rich or Die Tryin” but honestly…no way units are going to like they did back then. If anything though, this interview once again proves the power that blogs have in today’s hip-hop industry. Via: NahRight
VIDEO: Jermaine Dupri talks the business of social media
Jermaine Dupri continues his push as unofficial hip-hop spokesperson for social media in this Fox Business News interview. In it he talks about how social media helped him save money and make sound business decisions. Good interview to see that Facebook and Twitter don’t just suck your time away but can actually be beneficial to your business. Via: Str8nyc
WoooHa interviewed by Digitized Hip Hop website

The fine folks over at DigitizedHipHop.com recently interviewed me, Scott Yeti, where we got into all things including my background, marketing and branding in hip-hop, the future of artist business deals, power of blogs and a whole mess more. Head over to their site for the full interview. Props again to the Digitized Hip Hop team for the opportunity.
Michael Jackson cologne based off his DNA hitting the market

Michael Jackson x My DNA Fragrances. No offense to MJ but who in their right mind would want the DNA of a deceased person sprayed all over their body? Not me. But in case that’s your thing then we have just the product for you. Apparently a company called My DNA Fragrances will be introducing “M” a fragrance using the DNA of Michael Jackson described as “composed of the lightest, but most volatile essences.”
DNA tests were performed on hair clippings provided by celebrity hair collector John Reznikoff which were then used to develop the scent. I know this sounds like a “Chappelle Show” skit but it’s legit. MJ can now be sprayed all over you for the price of $59.99. Check the official site here.
VIDEO: Wale uses own song to play DJ Hero
Wale x DJ Hero. Wale gives some insight into playing the game and his thoughts behind having his own music featured in such a prominent gaming event. Make sure to enter our DJ Hero contest now for a chance to win the game on Wii. In the meantime Wale can use all the PR he can get in hopes of moving more than the 28K he’s done for the week so far. Via: NahRight
Death Row Records relaunches new website

With the new ownership of Death Row Records now under WIDEawake Entertainment, comes the official launch of the new redesigned Death Row website. Gone are the days when Suge Knight ruled the label as there is no mention anymore of him on the site. In fact, the redesigned site is basically just a big advertisement for the “Re-mastered” albums that recently dropped. Check out DeathRowMusic.com if you dare.
Kanye West Deluxe “Glow in the Dark” Tour for $225

Kanye West x Glow in the Dark. This one is for the hardcore of the hardcore Kanye fans out there. Heck, the Dow is over 10,000 points, economy is picking back up…so time to drop $225 on this new DELUXE version of Kanye’s “Glow in the Dark” tour book.
This version comes with a clamshell case, satin binding, and CD with previously unreleased instrumentals. Contrary to popular belief, a date with Amber Rose is not included. Get em now (the book not Amber) at RSVP. Via: Daily Drop
50 Cent and Vitamin Water launch “50’s Sound Lab” iPhone App

50 Cent x Vitamin Water. Vitamin Water, the company that made 50 Cent filthy rich, is launching a new iPhone app in partnership with 50 Cent and developer Romplr called “50’s Sound Lab” which will allow you to mix remix parts of 50 Cent’s album on their iPhone including his recent single “Baby By Me.” The best user-generated remix will win studio time with 50 Cent himself.
“Vitaminwater is calling on all of its fans to get inspired and start mixing it up with 50’s Sound Lab App,” said Rohan Oza, chief marketing officer of Vitaminwater, smartwater and vitaminwater10. “50 cent is a part of the Vitaminwater family and we are excited to be able to share his new single with everyone through this groundbreaking social media experience for iPhone and iPod touch.”
VIDEO: Fabolous gives more details about upcoming reality show
Fabolous x Twitter. In this interview Fab goes a little deeper into what we can expect from his upcoming reality show. He originally announced the show back in September via his Twitter in which he also stated Twitter is an actual partner for the show.Via: RealTalkNY
Dr. Dre partners with Best Buy for “Club Beats” retail space
Dr. Dre x Best Buy. Dr. Dre continues to make ground breaking moves, but this time it doesn’t have to do with his music production. In a revolutionary partnership, Dre and Best Buy have announced they will be creating an in-store retail space endorsed by Dre called “Club Beats” which will showcase and sell DJ equipment, mixing software, turntables, laptops and plenty of Beats by Dre headphones. To help promote the new Club Beats, Best Buy will host VIP events with Dre, Lady Gaga and Will.I.Am. No coincidence they are all Interscope artists as the deal was brokered by Jimmy Iovine.
According to Billboard, seven stores will feature a full “experiential” Club Beats area, with a spectrum of products while 300 stores will features an “interactive” area, with similar options but slightly fewer products to try out. All remaining stores will include a “core” Club Beats area, with a product selection, merchandising signage and customer service assistance but less of a focus on interactivity.
50 Cent on cover of XXL Magazine

50 graces the cover of XXL again in the Dec/January double issue. The issue will also contain XXL’s list of the 100 Best Hip-Hop Web sites which is sure to cause some internet blogger drama. There are two covers to the issue with 50…other one after the jump.
KRS One announces NY book tour for “Gospel of Hip Hop”
KRS-One x Gospel of Hip Hop. KRS-One will preach the word of his 800 page book “Gospel of Hip Hop” to the state of New York with a book tour. Yup that’s right….800 pages of hip-hop philosophy will be shared in New York and New Jersey. Book tour as scheduled:
11/09/2009 · Barnes & Noble · Tribeca, NYC · 97 Warren Street · 7 p.m. Reading/Signing
11/10/2009 · Barnes & Noble · Livingston, NJ · 112 Eisenhower Parkway · 7 p.m. Reading/Signing
11/11/2009 · Hue-Man Bookstore · Harlem, NYC · 2319 Frederick Douglass Blvd · 6 p.m. Reading/Signing
11/12/2009 · Barnes & Noble · Clifton, NJ · 395 Route 3 East · 7:30 p.m. Reading/Signing
Lately, book deals have become an alternate source of income for artists as their philosophies (ahem RZA’s “Tao of Wu”) or life story like Trick Daddy’s upcoming “Magic City” book call for broader appeal than just the music. Any one who reads all 800 pages of “Gospel of Hip Hop” though get at me and I’ll make sure to give big props to you on the site. Via: HipHopDX

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