Nelly x Ford. As first reported earlier this month, Nelly has teamed up with Ford and DUB Magazine to promote the custom Dub 2011 Mustang GT including featuring the car on his next album cover. Here is the first video footage of the car including Nelly showing it off at the North American International Auto Show in Detroit. Auto integrations with hip-hop have been increasingly commonplace including Jay-Z and the Jaguar XJ and Queen Latifah and the Ford Mustang.
Archive for the ‘Auto’ Category
VIDEO: Nelly shows off custom Dub Edition Ford Mustang
VIDEO: Ryan Leslie x Lexus Present “The Rushers”
Ryan Leslie x Lexus Ryan Leslie partners up with luxury automaker Lexus for their latest campaign focused on the all-new, seven-passenger GX460. Lexus plans to utilize social media sites such as Twitter and Facebook in their marketing campaign which Leslie has great knowledge of.
The first TV ad will air after Ryan Leslie’s performance at BET Honors on February 1 at 9pm EST on BET. Through the partnership Leslie gets to perform at venues for Lexus Listening Lounge in several cities. Check the jump for behind the scenes with Lexus & Ryan Leslie.
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PICS: BlakRoc teams up with Chevy for limited edition Camaro

BlakRoc x Chevrolet. BlakRoc, the album collaboration between The Black Keys and artists including Mos Def, Q-Tip, RZA, Raekwon, Pharoahe Monch, Jim Jones, and more was released this past Friday (yes Black Friday) available exclusively online through iTunes. The BlakRoc project was coordinated through Damon Dash and as part of the promotional and marketing efforts Dash has teamed up with Chevrolet for a limited edition BlakRoc Camaro. Details as follows:
From the ground up, the BlakRoc Camaro has been equipped with sleek, stylish accents that tie in with the BlakRoc brand. Starting with the BR logo inlayed front and center. Blacking it out turns up the heat. The windows are tinted, the taillights are smoked, and even the Chevy bow tie goes dark to complete the look. The Black on Black classic combination subtly comes to life with flat black racing stripes front to back with the BlakRoc logo inlayed in metallic on the hood and rear spoiler.Interior includes the BlakRoc logo embedded in custom design kick plates and black on black BR logo custom embroidered on center console.
Check more pics of the 2010 BlakRoc Chevy Camaro after the jump. The official BlakRock Camaro site also has more specs, pics and info.
PICS: Dame Dash’s new form of transportation
From Maybach to Schwinn. The fall of Damon Dash. All joking aside…that is a nice bike…for fourteen year old. Via: TheYBF¬†& BrokenCool
PICS: T-Pain immortalizes Dolla (RIP) on his ‘72 Chevy
T-Pain was tight with Dolla (RIP), the artist who was recently killed at the Beverly Center here in Los Angeles. We knew T-Pain and Dolla was tight….but who knew they were THIS tight? This is T-Pain’s 1972 Chevy Chevelle that T-Pain recently got custom painted. I have no comment. Via: Broken Cool

VIDEO: Young Buck really has money; shows off his bikes
Although Young Buck’s David Brown clothing line and watch collection failed to turn a profit, and with his slowing music career, many wondered if Buck was just plain broke. Who knows if he is or is not…but at least he still has his bikes. Check out Buck giving a tour of his car and bike collection.
Dame Dash introduces Tiret watches collab with Range Rover

Dame Dash x Tiret. Dame might have lost his wife but he still has himself one nice ride. At the recent Baselworld Watch Expo in Switzerland (Swatch need not apply) Dame unveiled a custom Range Rover Sport designed by his luxury watch company Tiret New York.
The truck was designed to compliment Tiret New York’s signature diamond watches (shown below) so naturally this custom Range has diamonds in it too. Some how I completely forgot Dame was part owner in this company. The sad thing is I bet Jermaine Dupri’s Pop Watches will do better.

Redman teams up with Scion for remix

Redman x Scion. The car company continues their aggressive push with the urban lifestyle consumer as they just announced their partnership with Redman. The deal calls for Scion to push Redman’s previously unreleased song “I Hold the Crown” as a remix from Italy‚Äôs finest bass champions, Nic Sarno, His Majesty Andre and Gigi Barocco. The song will be distributed at all Scion events starting April 21st.
Video: The Game shows off his car collection
Dub Magazine filmed this behind-the-scenes video of The Game showing off his car collection right here in Southern Cali which includes the Limited Edition Range Rover and a new Corvette. A new Corvette?? Eh…no comment. Everyone knows here on the West Coast it’s all about the Prius. West Siiiide! Via: Real Talk NY
GM cancels 50 Cent G8 series truck

Just a couple of years ago 50 Cent was sitting pretty as the king of hip-hop endorsements and business deals. Now it seems like he can’t catch a break. First his MTV reality show “50 Cent: The Money and the Power” gets cancelled after just six episodes and now, General Motors is killing their partnership with Curtis for his custom G8 Series truck line.
The two-door, six-foot bed vehicle was scheduled to debut in North America in 2010. 50 first introduced the G8 sport truck last March at the New York International Auto Show. In a statement to the Associated Press, Pontiac spokesman Jim Hopson stated the cancellation is part of a restructuring plan within GM due to the recession and the company’s long-term “vision for Pontiac.” To add to the recession pains, 50 still can’t even sell his house after two years. Somebody help a brotha out!
Video: Fat Joe’s Benz CL600 featured on “Auto Sports TV”
I have to admit, I’ve never been a Fat Joe fan, but I’m definitely a fan of his car. Joey Crack’s Benz CL600 nick-named Cocababy is featured on a recent episode of “Auto Sports TV.” Check it out here.
Feelin’ Fat Joe’s tricked out Benz? Vote it now!
Video: Nelly receives custom Ford Flex at SEMA
Yea the SEMA show in Vegas was a couple days ago but I’m just getting to this. Nelly partnered up with Funkmaster Flex who then connected Nelly with Ford to design and launch this custom Ford Flex (not named after the Funkmaster.)
The custom Nelly version of the Flex includes 22″ rims, black Tuscany leather interior and features the industry-exclusive Ford SYNC‚Ñ¢ technology and a CIM LIIV‚Ñ¢ wireless Internet entertainment system, which enables passengers to enjoy web surfing, online games, e-mail, downloaded movies, music and live television. Check out the video of the unveiling of the Nelly custom Flex and promo pics.


T-Pain is new Hyundai spokesperson
Hyundai has always been known for their cheap but efficient cars with that bulletproof service and mileage warranty (yes I know way too much about Hyudais). In an effort to change their image from conservative and safe, Hyundai is entering the luxury market with the Genesis sedan and is enlisting T-Pain to help turn the Genesis into the next Chrysler 300 for the urban community.
As a publicity stunt, Hyundai has teamed up with Apple and T-Pain to create the Digital Genesis model which will be unveiled at events across the country, and will include music all from T-Pain’s next album “Thr33 Ringz.” These events will also include promo material such as iTunes cards redeemable for T-Pain music. The Digital Genesis will come packed with Apple gear including two Mac minis, Macbook Air, an iPod Touch, iPhone and two wireless keyboards that slide out of the rear of the front seats. This way all five people in your Genesis can be using their own computer at the same time. The normal version of the Genesis of course will not come with any Apple gear but is way less likely to get stolen. (Source)

Video: Mary J Blige’s new Chevrolet commercial
Mary J. Blige’s new Cheverolet commercial for the Chevy Traverse. Mary J. has a long term sponsorship deal with Chevy along with T.I. and has been featured in over three different Chevy ads. This brand new ad features Mary J. in all stages of her life and is currently running in network and cable TV across the nation. (Source)

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