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Beyonce’s “Heat” perfume already at $3 million in sales

Yeti — Fri, 19 Mar 2010 18:44:50 +0000

Beyonce x Heat. It’s no secret why every celebrity around wants to get into the fragrance business…it’s big money IF it works. What you don’t hear about are the countless failed celeb fragrances though. In this case, Beyonce is no failure. According to Women’s World Daily, Beyonce’s Heat perfume (see TV ad) has already sold over $3 million worth of the stuff in just one month.

72,000 bottles alone were sold in a single hour during an in-person N.Y.C. appearance by the star once again proving her long-standing celebrity appeal. Beyonce continues to be one of the most successful and prominent product endorsers in music history. Some call it selling out…we call it MAKING THAT MONEY!

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VIDEO: Big Daddy Kane explains freestyling from new book

Yeti — Fri, 19 Mar 2010 15:52:11 +0000

Big Daddy Kane x How To Rap: The Art & Science of the Hip-Hop MC. Rap legend Big Daddy Kane explains that a real freestyle is a rhyme that is written down but is “free of style”. Taken from the interviews for the book “How to Rap: The Art & Science of the Hip-Hop MC.” This is one of many audio clips that Kane is supplying in his viral marketing efforts for the book. Get all of Big Daddy Kane’s words of wisdom over at Amazon which is already going for less than $10.

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MOVIE TRAILER: “Predators”

Yeti — Fri, 19 Mar 2010 15:47:04 +0000

Oh man…so can’t wait for this one. Here is the official teaser trailer for the Robert Rodriguez produced Predators which is a relaunch of the Predator franchise. Love that fact they got a legit cast in there this time. Movie hits theaters in July. Props to Kid Nice for the heads up.

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Diddy set to buy London soccer team

Yeti — Thu, 18 Mar 2010 18:48:11 +0000

Diddy x Crystal Palace Eagles. Talk about diversifying your business portfolio. The Sun reports that Diddy is very serious about purchasing the Coca-Cola Championship League’s London Crystal Palace football team…football meaning soccer of course. Apparently the club is heavily in debt and Diddy has hopes of taking the team to the much higher profile Premiere League.

“Diddy was in London meeting football fixers a couple of weeks ago. The finance is in place, he’s just deciding who he thinks he’ll make a bid for.” stated an unnamed source. “He could cover their debt and bankroll a return to the Premier League. He liked the name as well.”

No doubt if this happens, The Crystal Palace Eagles will quickly turn into either the Crystal Palace Cirocs or the Crystal Palace Bad Boys. Either way, he just might be the guy to try and help make soccer..ahem…football…actually cool in the U.S. If Beckham couldn’t do it…Diddy can. Via: RR

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PICS: Pharrell’s Moncler Fall/Winter 2010 collection is here

Yeti — Thu, 18 Mar 2010 18:37:43 +0000

Pharrell x Moncler. Taking a break from his body lotion bottle designing, Pharrell is all set to release his Moncler Fall/Winer 2010 collection. The collection had some sneak peeks here and there but now it’s finally all ready to go which consists of jackets and vests, all coming in the signature Moncler look.

The prints were a collaboration with Japanese artist Keita Sugiura and most of the line is made of Bionic Yarn, a new recycled fabric that Pharrell also happens to co-own. Check more pics after the jump. Via: BBC

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VIDEO: Snoop Dogg & Ciara in new adidas originals commercial

Yeti — Thu, 18 Mar 2010 18:29:00 +0000

Snoop Dogg x Ciara. Both Snoop Dogg and Ciara have been endorsing adidas on different brand campaigns. Snoop was heavily involved in their recent Star Wars collaboration and most recently Ciara has been involved in the adidas originals campaign. Now the two are together in the new adidas originals TV commercials along with a host of other celebs and athletes.

Want more Ciara? Check her in the adidas womens collection look book along with Adrienne Bailon after the jump.

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MUSIC VIDEO: T-Pain – “Reverse Cowgirl”

Yeti — Thu, 18 Mar 2010 18:21:35 +0000

Gotta love the song title. Here is the long awaited video to T-Pain’s latest single “Reverse Cowgirl.” Worth the wait? Check it after the jump and find out.

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VIDEO: Akon launches Konvict fragrance with trailer

Yeti — Wed, 17 Mar 2010 17:03:02 +0000

Akon x Konvict Cosmetics Intl. Akon officially has launched his new fragrance line called Konvict under his Konvict Cosmetics International company. There is Konvict Femme for the ladies and for the guys who enjoy a nice Konvict on them there is Konvict Homme. Both go for $41.95.

Both perfumes come in a very unique handcuff bottle…which really doesn’t make much sense but goes along with the whole Konvict theme. “What’s that smell on you?….Oh just a Konvict.” Check the trailer for the fragrance line here with pics after the jump. Woooha!

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VIDEO: Bounty Paper Towels go hip-hip w/ viral video

Yeti — Wed, 17 Mar 2010 17:00:32 +0000

Another viral video by a consumer products company “mocking” (or celebrating…depending how you look at it) the hip-hop lifestyle. This time two Bounty paper towel scientists break it down for us why their paper towel is far superior vs. the competition. Already over 300K views in just a couple of days…probably the same people who loved those Taco Bell ads.

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Ciara shows off the body in new Adidas ad campaign

Yeti — Wed, 17 Mar 2010 10:43:58 +0000

Ciara x Adidas. Ciara is the face…and the legs of Adidas’ new Originals ad campaign which was shot last year in London. During the ad shoot, Ciara modeled off the Select Dance Sweater which retails for $140. We can’t tell if you are supposed to wear shorts or pants with this but we are glad Ciara is not. More of Ciara and her legs after the jump.

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PICS: Pharrell designs Kiehl’s Billionaire Boys Club lotion bottle…no joke

Yeti — Wed, 17 Mar 2010 10:41:28 +0000

Pharrell x Kiehl’s. Just when you thought you had seen every hip-hop collaboration possible. Pharrell takes the partnership game to a whole new level as Kiehl’s, the high-priced lotion company, has announced an actual bottle designed by the famed producer-fashion designer-chair maker using the Billionaire Boys Club logo.

The limited edition Acai Damage-Protecting Toning Mist designed by Pharrell is scheduled for a release in April of this year, in honor of “Earth Day 2010.” Get it for a cool $26. What’s next? Diddy designing Vaseline bottles? Oh…we won’t go there. Via: HypeBeast

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VIDEO: Pt 2 & 3 of Snoop’s “Malice in Wonderland” behind-the-scenes

Yeti — Wed, 17 Mar 2010 10:40:05 +0000

Snoop Dogg x Malice in Wonderland. And now here are Parts 2 and 3 of Snoop’s behind-the-scenes Malice in Wonderland video footage. Check Part 3 after the jump…

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VIDEO: Pt. 1 behind-the-scenes with Snoop’s “Malice in Wonderland”

Yeti — Tue, 16 Mar 2010 22:23:52 +0000

Snoop Dogg x Malice in Wonderland. Here is Part 1 of 3 behind-the-scenes footage of Snoop’s upcoming mini-movie Malice in Wonderland which is included in the upcoming deluxe “More Malice” album which drops March 23rd.

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VIDEO: Final “God of War III” trailer

Yeti — Tue, 16 Mar 2010 22:14:05 +0000

Just in time for the chaos here is the final new trailer for “God of War 3″ which hits stores today. I’m sure many of you are going to be pulling all nighters tonight playing this one. Via: The Koalition

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Michael Jackson’s estate signs biggest record deal in history

Yeti — Tue, 16 Mar 2010 17:32:18 +0000

MJ might have passed away but his family and estate is reaping the benefits having just signed the biggest recording contract in history with Sony Music. The $200 million guaranteed contract is for 10 projects over seven years and depending on performance, could pay out an additional $50 million.

According to various sources, future projects may also include a video game, a DVD compilation of videos and a re-release of “Off the Wall,” Jackson’s fifth studio album. While the deal seems like an astronomical amount of money, Michael was over $400 million in debt when he passed away. Of course it has been after his death where the money and popularity of the King of Pop has had a resurgence. Records indicate his estate made over $100 million from the movie project This Is It.

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