Apparently Jermaine Dupri has become the go-to guy when it comes to talking about bloggin and beats with the mainstream audience. Not only was he on a news panel about blogging and Twittering for CNN but here is video of him as a key panelist at the annual Blog World Expo. At least get Eskay or the Rap Radar folks in there next time. Via: MakingtheMogul
Are you a fan of Jermaine Dupri’s blog Global 14? Did you know he had a blog?
Far East Movement x Chester French x LMFAO x Pepsi. Pepsi is urban right? It’s hip…it’s cool. Continuing with its urban marketing efforts, Pepsi has launched a user generated online campaign called “Ultimate Refresh.” Basically users can take video clips of artists such as LMFAO, Far East Movement and Chester French and mix them all up on Pepsi’s Digital Mixing player.
The user generated videos can then be uploaded on to UltimateRefresh.com which are then judged by Will.i.am, who will produce a final song and video incorporating his favorite user-generated content into a remixed version of LMFAO’s “La La La.” Video above is a sample of one of these “Ultimate Refresh” video mixes.
Eminem x Call of Duty. Call of Duty: Modern Warfare 2 is one of the most anticipated games of the year. Although it already has record pre-sales, Activision is turning the marketing heat up with this new TV spot featuring the Eminem’s “Till I Collapse.” Remember kids…music licensing money is no small change.
Janet Jackson x Why Did I Get Married Too. Janet reprises her role in the upcoming Tyler Perry sequel. Movie hits theaters in April of next year.
50 Cent x Power by 50. As we reported earlier, 50 Cent is set for a mall tour tomorrow to kick off the publicity campaign for his upcoming Power by 50 cologne. The cologne will be sold exclusively at Macy’s. Now the official print ad which will be featured in national men’s magazines has been released.
It was only a matter of time before 50 entered the lucrative fragrance and cosmetics business. Let’s see if it can move units though like “Get Rich or Die Tryin.”
Rocawear’s new 2010 Spring/Summer fashion line is displayed in all of its glory in the showroom. While the majority of hip-hop artist clothing lines have shut down due to the hard economic times, Jay-Z’s Rocawear continues to go hard. Via: Roc4Life
Just when you thought all the good footage from the MJ concert rehearsals was used for This Is It comes….This Is More of It. Too bad this isn’t real though…AEG could release this and make some more MJ exploitation money.
FUSE kicks off their Hip Hop Invasion programming tonight and every upcoming Wednesday for weeks to come with everyone from Jay-Z to Lil’ Wayne taking over Concerts, Documentaries, Music Videos and Interviews. It’s a full-scale Hip Hop Invasion every Wednesday starting tonight with Tupac’s Before I Wake documentary. Check the preview…
Mix Master Mike shows us a hands on demo of the “DJ Hero” killer formerly known as “Scratch – The Ultimate DJ.” Game has some legit backing with Numark as official turntable partners. Let the DJ battle begin.
N.E.R.D. x Pharrell. As a faithful fan of N.E.R.D. I’m a bit shocked that they agreed to film and perform for “90210.” As a business man though it’s clear that Pharrell wants his band to reach a much broader demographic with the addition of a female singer and, well, agreeing to do a show that targets females 13-34. If only Brenda and Brandon were here to see this now.
Is N.E.R.D.’s appearance on “90210″ alienating their current fan base or helping expand it?
The ODB documentary Dirty: One Word Can Change the World hits theaters in New York Nov 10th and Los Angeles Nov 13th. Directed by Dirty’s cousin Raison Allah, the documentary commemorates the colorful rapper’s life though personal interviews with the Wu-Tang Clan, Sunz of Man, Killarmy, the Black Knight, and the Brooklyn Zu. Go here for ticket info. Via: AHH
The new era of VIBE Magazine and VIBE.com is just around the corner. The new owners of the perennial hip-hop lifestyle magazine will officially kick off the new publication and online site December 8th starting with a cover featuring Chris Brown. The new direction will see the print magazine reduced from 10 issues per year to four but with a much stronger emphasis in the online sector.
“Here, Vibe.com is really the hub,” said Jermaine Hall, editor in chief of the new Vibe and Vibe.com. “That’s where everything needs to go back to. Whether it’s the magazine, or we decide to do some kind of TV programming down the line, everything needs to come back to Vibe.com.”
The new online direction seems the natural way to go as print publications, specifically in music, are trending towards a slow extinction. Vibe.com will be the flagship site of the new Vibe Lifestyle Network which will also service and function as a full ad network. Via: AdAge
Actor Matt Damon and director Paul Greengrass were the team that brought us the kick ass Bourne movies. Now they are back again with what looks to be another whoop ass action film in Green Zone. Movie hits theaters March 12, 2010.
Here is the official album art to Chris Brown’s “Graffiti” which hits stores December 15th.
What do you guys think of the album art?
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