LL COOL J narrates this commercial for Toyota Rav 4 which is aimed at attracting the African-American consumer.

To promote the strategic partnership the two companies release a viral to celebrate working together to create superior mobile audio experiences, which will result in a line of HTC devices integrated with Beats sound innovations.

HTC will release a line of devices integrated with Beats sound innovations this fall. The two companies have entered a strategic partnership which allows Beats Electronics to bring high performance sound to HTC phones.  According to Billboard, it is also stated that HTC has $300 million invested in the Beats brand gaining a majority stake of the company but Beats Electronics will continue to operate autonomously with Jimmy Iovine as chair and Luke Wood as President and COO.

Peter Chou, CEO of HTC Corp said, “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

Bringing these two great brands together will create superior mobile music and sound experiences while accelerating HTC’s entry into the youth and accessories markets globally.

No word yet on which cellphone carrier will release the device but more information on this strategic partnership is developing.

According to Business Insider, Kanye West and Lady Gaga are investing in Turntable.fm. The two artist and other investors have contributed to the $7.5 million financing round. Turntable is a brand new online social network that revolves around listening to music with others, giving thumbs up to tracks you hear that you like, and earning “DJ points” that win you cool new avatars.

Its Pandora and an AOL Chat room put together. Read the instructions on how to use Turnable here and don’t forget to check out the site and put your DJ skills to the test.

To celebrate the release of Dr. Dre’s highly anticipated album Detox which still has no release date Beats by Dre is introducing the limited edition Detox Pros. Retail price $599.95, check out the unboxing.

Steve Stoute will release The Tanning of America: How Hop-Hop Created a Culture That Rewrote the Rules of the New Economy on September 8th.

STEVE STOUTE: “The Tanning of America”:

Steve Stoute, one of the most influential voices in popular culture, examines how hip-hop transformed a new generation and conquered the global marketplace in his new book “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy”

In THE TANNING OF AMERICA: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, published by Gotham Books and on sale September 8, 2011, Stoute draws from his diverse background in the music industry and brand marketing to chronicle how an upstart art form – street poetry set to beats – came to define urban culture as the embodiment of cool. Stoute’s understanding of how hip-hop morphed into a mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he remains today.

Stoute says, “Tanning is the catalytic force majeure that went beyond musical boundaries and into the psyche of young America – blurring cultural and demographic lines so permanently that it laid the foundation for a transformation.” Shawn ‘Jay-Z’ Carter refers to Steve Stoute as “the conduit between corporate America and rap and the streets.” Stoute has made a career out of identifying with and activating a new generation of consumers to create extremely successful marketing campaigns. By marrying urban cultural icons with the mainstream – whether it be Jay-Z’s successful “S.Carter” sneaker launch with Reebok, Justin Timberlake with McDonald’s “I’m lovin’ it” campaign, Beyonce’s partnership with Samsung, Mary J. Blige’s “My Life” fragrance with Carol’s Daughter and HSN that broke industry sales records, or Lady Gaga partnership with MAC Cosmetics – Steve Stoute has revolutionized the way blue chip marketers and superstar artists connect with consumers.

Forbes talks money with Birdman, last year he earned $15 million. The Cash Money co-founder sits down to discuss his finances and his upcoming clothing line.

Adidas reveals their Fall 2011 All Originals campaign featuring Big Sean and Snoop Dogg.

The “all Originals” campaign celebrates the depth of the Originals brand, combining music, fashion and sport with the most popular Iconics footwear styles over the past 40 years — Superstar, Gazelle, Samoa and Campus. Shot in 4 locations across the United States, the spot brings together several different icons in unique settings showcasing the urban culture of adidas and the originality of each icon.

via:hhnm