50 Cent and Pure Growth Partners, a New York City based company that conceives and markets consumer brands announce the launch of an energy shot called Street King.

For every purchase of Street King a portion of the sales will go to providing a daily meal to an underprivileged child around the world.

In a statement Pure Growth Partners’ Founder and Chief Executive Officer Chris Clarke stated;

50 Cent and I share a common vision: to address the world’s problems through smart and sustainable business models,” Clarke said in a statement. “With the rampant starvation in Africa and hunger afflicting children worldwide, we need socially responsible businesses that affect real change now more than ever. And Street King can set the bar for future generations to come.”

Street King will launch nationwide in September, available in Orange Mango and Grape varieties for $2.49 to $2.99. The energy shot contains 100 percent natural flavors, no artificial colors and is made with a natural source of caffeine, which is derived from coffee beans, the company says. Each 2.5-ounce shot contains an amount of caffeine that is  comparable to a cup of coffee, but contains zero carbohydrates, calories and sugar.

The Street King launch will be supported by a robust trade advertising and marketing campaign as well as out of home advertising, social media initiatives and special events nationwide, the company says.

via: BevIndustry

50 Cent gives us an update on the latest news regarding his re-launched headphone line after his much hyped Sleek by 50 deal was killed. 50 will begin working on the new line with partner TV Goods by launching an infomercial.

“I am glad that we have finalized the TV Goods deal, so I can now focus my energy on finalizing the product and getting it to market ASAP,” 50 released in a statement.

“TV Goods will enhance my marketing strategy with television and the internet and I plan to also promote the product in music videos, TV, radio, through social networking, and movies,” 50 Cent said.

We just hope the infomercial is as good as those Sham Wow! ones.

50 puts on record with AHH why his much hyped headphones deal with Sleek was terminated last week.

“As reported, the license arrangement between my company, G-Unit, and Sleek Audio to produce headphones branded as ‘Sleek by 50′ has been cancelled,” 50 Cent clarified. “Instead, I have established a new company that is developing a complete line of audio accessories, including wireless headphones, offering superior sound quality along with cutting edge technology for all music lovers to enjoy.”

No word yet on when this new brand will launch or what it will be called. From this quote it’s safe to say that 50 had a change of heart about the deal and instead wants more control to get things done his way…which can be assumed a larger revenue split for himself.

Nicole is going to get a major PR boost as she was officially announced as co-host for Simon Cowell’s big music show “The X Factor.” Hope it can help her music sales. 50 does his part as he guest stars in the latest single “Right There” from her upcoming album Killer Love.

Sleek Audio announced the termination of the Brand License Agreement between Sleek Audio LLC and G-Unit Brands, Inc. In the press release Sleek states,

“We will be re-evaluating our Wireless Hybrid over-the-ear headphones at a later date. Currently we are working to bring our new, U.S.-made in-ear products to the market,” said Mark Krywko, CEO of Sleek Audio.

Guess Beats by Dre can rest well knowing 50 Cent will no longer be a competitor in the headphone market.

50 Cent has partnered up with UberSocial to launch a customized Twitter theme for their Blackberry application, titled “Uber50″. The app will include various features such as, custom icons and colors, access to G-Unit’s Twitterlist and a media portal for the latest G-Unit news and videos.

“Twitter has become an important way for me to communicate with my fans and for my fans to communicate with each other,” 50 said. “We’re all big users of UberSocial on the BlackBerry and already use many of their current themes to customize the look of the app, so it was a natural for me to work with UberMedia to develop a special theme. I think my fans are going to love sending and reading their tweets with my new theme.”

To download the app click Uber50.

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50 Cent in the upcoming VH1 “Rock Documentary” called 50 Cent: The Origin Of Me will travel to the Deep South in hopes of tracing back his family roots and heritage which inevitably leads to his family’s slave lineage. Check out the trailer.

We’ve seen a lot of blogs take their brand to bigger heights beyond the blogosphere landing deals with corporate companies and venturing into other endeavors such as the NahRight and Nokia campaign, Respect Magazine and Kodak campaign with RapRadar, RealTalkNY and The Smoking Section and Karen Civil with Beats by Dre. 50 Cent’s online social hub ThisIs50.com is venturing into comedy.

Just like how Russell Simmons brought you “Def Comedy Jam” and Sean “Diddy” Combs presented “Bad Boys of Comedy”, 50 Cent is bringing you “This Is 50 Comedy Series”. Unlike Russell and Diddy whose comedy shows were broadcast on HBO, 50′s comedy series will be broadcast online.   Continue Reading…