Beyonce has teamed with Michelle Obama’s “Move Your Body” initiative to prevent the rise of fat obese kids. Beyonce’s 2006 song “Get Me Bodied” will be used as the soundtrack to Obama’s anti-childhood obesity campaign. She recently re-recorded the song for the campaign. Check the video here where Beyonce talks about her involvement in the campaign.

Business is business right? Even between father and daughter? Official word came out yesterday that Beyonce has dropped her long time manager (and father) Matthew Knowles who has managed her ever since her early pre-Destiny’s Child days. No word on who will be filling in for management duties. Matthew recently released this statement in response:

The decision for Beyoncé and Music World Entertainment to part was mutual. We did great things together, and I know that she will continue to conquer new territories in music and entertainment. Currently, I am very focused on the tremendous investment that our record label has made in the gospel/inspirational genre of music and on our supremely talented roster of artists, including Trin-i-tee 5:7, Brian Courtney Wilson, Juanita Bynum, Micah Stampley, Vanessa Bell Armstrong, Pastor Rudy and others.

Music World will continue its partnership with Sony with Destiny’s Child and UK female group From Above, as well as management. We will also continue to develop the Music World family of labels: Music World Country/Compadre, Music World Kids and Music World Music. In Music World’s repositioning it will not continue its label/management role with Columbia/Sony artist Tiffany Evans.

To those in the industry, the news really isn’t that big of a surprise. Rumors have been running for years that Beyonce and Daddy Knowle’s business relationship was on the rocks.

Beyonce released several new photos and promotional videos for her new fragrance Heat Rush, check out the photos and virals below Continue Reading…

Beyonce is starting off the new year right with more endorsement deals. In 2010 alone she made an estimated $87 million. In the lastest L’Oreal Paris Feria commercial she whips her hair back and forth and does her Naomi Campbell walk. Hopefully she can land a Victoria Secret endorsement deal in 2011.

Beyonce is the face of L’Oreal’s latest new Colour Riche ad campaign. She has the same seductive look in her eyes as she did in her Heat perfume commercial. Being sexually provocative seem to work for her.

In the new Vizio commercial Beyonce participates in a compatibility test to prove that the reality version of her is more compelling than the LED version. Don’t know what the guy on the couch was thinking but aint nothing like the real thing.

Beyonce continues to fulfill her multi-million dollar endorsement deal with VIZIO electronics with a new TV ad. Check this vid where she talks a little about what we can expect from the new ad campaign. (See previous Beyonce TV ad campaign here).

Apparently The Brits can’t handle the heat. The U.K. Advertising Standards Authority has officially banned Beyonce’s “Heat” perfume ad (shown above) from airing on TV anytime before 7pm. Apparently she’s just too hot.

“We considered that Beyonce’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” they said in a statement.

Now all those British kids will be staying up after 7pm just to get a glimpse of Beyonce’s body movements and shots of her dress slipping away.