Big Boi debuts his short film The Crown Life in celebration of the Crown Royal Black partnership.

In honor of Crown Royal Black’s partnership with Big Boi, a short film titled “The Crown Life” will go behind the scenes of the rappers life. Directed by Hudson Dusters for Greenpoint Picture, “The Crown Life” is a multi-layered campaign created to mark and celebrate life’s crowning moments.

Big Boi recreates his track “General Patton” from his album Sir Lucious Left Foot: The Son Of Chico Dusty in this NFL and Pepsi commerical to kick off Playoff season. The TV spot will get you riled up for the Green Bay Packers and Philadelphia Eagles game. Which team are you cheering for on Sunday?

via: RapRadar

Here comes another smash music video off of Sir Lucious Left Foot: The Son of Chico Dusty from Big Boi featuring Yelawolf.

Big Boi teams up with Atlanta Braves rookie sensation Jason Heyward for this “Road to Sir Lucious Leftfoot” webisode.

Big Boi continues to promote his Sir Lucious Left Foot album with a limited edition pair of Chuck Taylor’s. Peep the video to see the exclusive signature sneaker.

It was big news back in the beginning of October of 2008 when Coca-Cola announced that they had singed their first official spokesperson for their Full Throttle Energy Drink….Outkast’s Big Boi. He had signed a promotional deal with the beverage company that gave him millions of dollars in media impressions and tour exposure for his Sir Lucious Left Foot album that was originally supposed to release in late October of 2008. It sounded perfect. Big Boi would be the official spokesperson for Full Throttle’s branded “FURY” energy drink and give the brand a much needed lift with the urban lifestyle demographic. In return, Full Throttle would front the costs for a tour and promotional support. But then a funny thing happened. The album got delayed. The tour got delayed. Then the album got delayed again due to label issues. And again.

My new album Sir Lucious Left Foot embodies the energy of Full Throttle Fury, where I feel like the body of work I’ve created on this CD will hopefully motivate my fans even more with its high energy and conscious lyrics as I’ve always created in my music,” stated Big Boi at the time of announcement.

As you Big Boi fans know, Sir Lucious Left Foot finally released on July 6th and debuted third on the Billboard charts with no promotional support from Full Throttle and no tour sponsorship. The reason? Simple enough. Coca-Cola was set on ramping up their marketing efforts for the FURY brand in the fourth quarter of 2008 and as the album kept getting bogged down in delays, Coca-Cola finally decided to go in a different marketing direction. By the time Sir Lucious Left Foot was set for release, almost a year and half after the deal, the entire FURY brand was shut down. Full Throttle has veered away from going “urban” and now focuses on action sports with multiple car and truck racing promotions. So there you go. A shame. Big Boi could have done some cool/funky things with the brand. Let’s hope he gets back on his right foot and signs another promo deal soon.

Straight from Billboard:

Unless something awfully crazy happens, next week Eminem’s “Recovery” will be the first album to notch three consecutive weeks at No. 1 on the Billboard 200 since March. That’s when Sade’s “Soldier of Love” wrapped a three-week run atop the list. Industry prognosticators expect “Recovery” to easily hold in the penthouse, as none of this week’s new releases will pose a threat to its chart supremacy.

The “awfully crazy” would be if Big Boi’s highly anticipated Sir Lucious Leftfoot was somehow able to move more than 150K units. Right now it’s projected to sell around 50K for the first week.