Bun B x Standard. Bun B continues to be one of the strongest streetwear supporters in hip-hop. It was just announced that he has teamed up with famed photographer Zach Wolfe to create a series of exclusive items for streetwear stores Standard. Items include limited edition prints, posters and t-shirts. Check the video compliments of the Eskay crew.

We have been covering VERY closely the relationship that Bill Gates has formed with the hip-hop community though his Microsoft Zune marketing campaigns. While Steve Jobs and Apple have done relatively little with hip-hop promotions, Gates and the Zune have gone full force signing everyone from Continue Reading…

Houston bred Bun B has been an avid supporter of the street wear movement including collabs with Greedy Genius. Now he has teamed with L.A. based The Hundreds for the release of an exclusive tee that just hit the streets this past week.

Check more pics of the exclusive tee Continue Reading…

Think you know your Dirty South hip-hop? Now you can test your knowledge with the official Southern Hip-Hop History trivia game by online gaming site Pop Jax. The game is part of a unique marketing collaboration with Asylum Records that was announced last week. Asylum is home to Bun B, Scarface, BG and numerous others and are prominently featured in the quiz game which also includes video and music clips. Test your skills now here at the Pop Jax Southern Hip-Hop History website.

Microsoft has aggressively been trying to shed it’s old school image as it continues to fight Apple for computer and MP3 player market share. While Steve Jobs and Apple have done a fantastic job integrating the Apple line of products with popular and hip-hop culture, Bill Gates and co. have been a step behind. But according to Microsoft, things will change.

Microsoft has recently reached out to the hip-hop community including Pharrell for it’s “I’m a PC” ad campaign, Bun B as an official sponsor of the Zune, and now Common has joined the Microsoft gang and will promote the Zune with his upcoming album “Universal Mind Control” due out on December 9th. The Common/Microsoft partnership is already visible in Common’s recently released video to his single “Universal Mind Control” where a Zune is shown in the first couple seconds of the video.

In a recent interview with Ad Age, Common reveals why he decided to work with Microsoft and the Zune. “The Zune is something that I’ve been confident about associating myself with, because I think it’s got a fly presentation to it. It is truly about music lovers, for me,” Common stated. “I know that Microsoft has been around for 20 years, they established themselves in the mid-’80s, and since then they’ve progressed. Microsoft is classy, it’s a timeless brand, and it means something to the world, internationally, and I felt like that’s the direction of what I want Common to be, to be honest.”

Zune promo video with Common

Universal Mind Control video with Zune player in first 3 seconds

Asylum Records artists such as B.G., Lil Boosie, Bun B and Scarface will be featured in a series of online games due to a recent partnership between Asylum Records and online video quiz game company PopJax. According to Billboard, the games will feature video and trivia questions and will be available on Asylumrecords.com, PopJax.com and MySpace Music.

“PopJax gives us a new way to use all this great video that’s available online and package it for all of our fans. Asylum is keen on deploying new technology to deliver a rich content experience for both the fans and our artist partners,” said Todd Moscowitz, president Asylum Records.

Microsoft continues to agressively push their Zune MP3 player to the hip-hop community this time through their exclusive “VH-1 Hip-Hop Honors” Zune player. According to HipHopDX, current Zune spokesperson Bun B was one of the first to get their hands on the exclusive player.

Zune even helped Bun B launch his last album. “The collaboration with Zune has been full force on both sides. They promote [II Trill], my music, my movement, as well as me being out on the road, helping to promote them. Fifteen years ago, when I started rappin’, I never thought any corporation would want to do business with two boys from Port Arthur, Texas. Now, you’re looking at Zune’s MP3 division, of the biggest corporations on the planet, it’s just a credit to hard work that Pimp C and I put forth.”

Last month, Bun B announced his biggest street wear collaboration which was the design of the new Greedy Genius Cool Breeze Vador high tops. These shoes also feature a tribute RIP Pimp C key chain and will be available this month. Greedy Genius released promo pics last month, and this month they have released this brand new promo video with Bun B.

Bun B has been a staunch supporter of the street wear and sneaker industry. He has been a spokesperson for LRG Clothing and has had numerous exclusive tee shirt and sneaker collabs. His biggest collaboration though is his design of the new Greedy Genius Cool Breeze Vador high tops. These shoes also feature a tribute RIP Pimp C key chain and will be available in September. Check out the promotion pics from High Snobiety…