Diesel releases the introduction of their web series for their cologne’s marketing campaign Only The Brave. As reported last month Common will lead a one-of-a-kind video series following the lives of rappers Nipsey Hussle, Big Sean, Vado, and Donnis. Beginning in late August, the video series will chronicle the chosen four leading up to a VIP concert event in New York City on October 12th where they will collectively share the stage with Common for the first time.

Common and the Diesel brand have announced a new promotion for their current cologne “Home of the Brave.” Common signed on as spokesperson for the cologne last year which included public appearances and his image on store signage. Now he takes things a step further with this new “Home of the Brave” promotion. According to Diesel reps, Common will lead a one-of-a-kind video series following the lives of rappers Nipsey Hussle, Big Sean, Vado, and Donnis. Beginning in late August, the video series will chronicle the chosen four leading up to a VIP concert event in New York City on October 12th where they will collectively share the stage with Common for the first time. Hear the announcement directly from Common.

As mentioned last week, Common landed his first re-occurring TV role in the upcoming AMC period-drama “Hell on Wheels.” The role is a bit controversial as Common plays a a newly freed slave who comes west seeking work on the railroad. The rapper-actor finally spoke about his role for the first time.

“The writing of the show was such quality and the character had so much depth to it. This is one of the best characters I’ve come across regarding reading any script in my life,” Common revealed to Beats, Boxing and Mayhem. “To play a freed slave to represent that time was a challenge to me as an actor. Whether it’s TV or not I just want to be a part of quality things. And being on AMC the season doesn’t last as long so I’ll still be able to do films and tour. That made it even a better situation.”

“Common brings a layered intensity to a very complex role,” said AMC programming representative Joel Stillerman. “This part required someone who can transcend the stereotypes of the period and bring the character to life in a truly unique way, and he brings that.”

The show is set to begin production in August in Alberta, Canada. No official air date has been announced yet. If the show does get picked up by AMC after the pilot episode, it would be Common’s first regularly appearing role in a TV show.

Although Common received mixed reviews for his first leading role in a film with Just Wright, looks like it was just good enough. AMC, the cable network that created the hit show “Mad Men,” officially confirmed today that Common has been cast in the period drama “Hell on Wheels.” Show is centered around  the building of the Transcontinental Railroad in the West. According to DHD, Common will play Elam, a newly freed slave who comes west seeking work on the railroad and his place in the world but as a half black, half white man he does not completely belong to either world.

“Common brings a layered intensity to a very complex role,” AMC’s SVP programming Joel Stillerman said. “This part required someone who can transcend the stereotypes of the period and bring the character to life in a truly unique way, and he brings that.”

The show is set to begin production in August in Alberta, Canada. No official air date has been announced yet. If the show does get picked up by AMC after the pilot episode, it would be Common’s first regularly appearing role in a TV show.

The Queen Latifah and Common flick Just Wright opened this past weekend to the tune of $8.5 million at the box office which was strong enough for fourth behind Iron Man 2, Robin Hood and Letters to Juliet. Considering the big media budgets of the other films, Just Wright fell right in where most projected. It has aslo been widely reported that the film did not cost much at all to make and at least gave Common the opportunity to step up as a leading man in a movie. For those who saw it this weekend…let us know what you thought of it.

Playoffs? You wanna talk about the Playoffs? Well luckily for Jim Mora we are talking the NBA as Common and Queen Latifah continue their marketing efforts for the release of Just Wright which opens Friday. They join the crew of “1st and 10″ on ESPN to discuss their Playoff favorites.

Queen Latifah x Common x Just Wright. With just less than two weeks from the May 14th release date, Queen Latifah and Common pump up the marketing activity for their upcoming flick Just Wright. Check the interview of the two here where they talk about their experience working together. Via: NahRight

Common x Just Wright. You can’t blame the guy for all the publicity he is doing for this film. In his first leading role Common has a lot to gain if Just Wright is a success. We are glad a rap artist outside of Ice Cube was finally given a role that doesn’t have him with a gun in his hand. Via: NahRight