Diddy x Ciroc. Diddy will officially be expanding his business role as current 50% equity partner of Ciroc Vodka with liquor company Diageo. Since Diddy’s partnership with the Vodka brand, Ciroc has seen sales increase from 60,000 cases in the first half of 2007 to 400,000 cases during the 2008-2009 period. As a result, Diddy and Ciroc are launching two new flavors of the Vodka line with Diddy maintaining complete creative control and a whopping 50% of all profits. Unlike the majority of artist endorsements where they get paid a flat fee, Diddy is a true equity partner with Ciroc.

We showed you a glimpse of the new Ciroc flavors, coconut and red berry, last week. Expect to see even more aggressive marketing using Diddy’s image and ideas for the new marketing campaign in the near future. People might hate on him these days but there is no denying Diddy is a true marketing hustler and the money keeps rolling in. Via: Bloomberg

Since Danity Kayne, Day 26 and Donnie Klang have all been left behind at Warner/Bad Boy it’s time for Diddy to move on to his next show of finding another assistant. Season 2 premieres on VH1 November 2nd 10pm.

Diddy x Diddy Beats. Word around Interscope headquarters in Santa Monica is one of the big reasons Diddy was so excited to sign with Mr. Iovine and Interscope is because he was promised some of that “Beats by Dre” headphones action. Well apparently Iovine kept his word as Diddy revealed “Diddy Beats” ear buds and iPod speakers will be hitting stores next year all under the same Interscope/Dre x Monster partnership.

“We designed some ear buds called Diddy Beats that will be out next year,” Combs stated. “We also have an iPod speaker base for your house coming out. That experience as a whole was good, we (Dr. Dre) had a great chemistry with each other.”

No word yet on the tech specs of the ear buds or iPod speakers but it’s safe to say they will be close to Dre’s. Also interesting how Dre and Diddy are actually now working closely together considering the old school Bad Boy vs. Death Row days. Anyone excited for Diddy Beats headphones?

Diddy x Making His Band. Didd’y latest MTV show definitely is not getting the hype and publicity of his past shows and now it looks like the finale is upon us and set for tomorrow, yes Saturday, with Diddy and his Dirty Money team Dawn Richards and Kalenna deciding the winners. Check the preview trailer…

Diddy x BlackBook. In an effort to promote their iPhone application, BlackBook magazine has teamed up with Diddy. According to Billboard, BlackBook has partnered with the hip-hop mogul to create Diddy’s BlackBook. The guide offers Combs’ favorite U.S. hot spots as well as editorial reviews of 15,000 shops, restaurants and clubs across 50 cities worldwide. As part of the launch Diddy also graces the cover of this month’s BlackBook. Diddy’s BlackBook is available now on iTunes for free.

Of course it would not be official without a P.Twitty YouTube video. Puff and Iovine at Interscope hard at work…or is it hardly working?

Billboard has confirmation that Diddy is jumping ship to Interscope Records and parting ways with Warner Music and the label that he started, Bad Boy Records.

“Now that the term of the Warner deal has ended, I have elected to accept an opportunity to move my recording career and future label venture to another company,” Diddy said in a statement.

Diddy on Interscope does not mean he will be dropping his involvement in Bad Boy altogether. Instead, Diddy’s solo career will be handled by Interscope while his Bad Boy label is still with Warner. Confusing…yes. Should Bad Boy artists worry? Yes. Diddy’s deal with Interscope also calls for him to start his own joint label venture with Interscope…after he releases “Last Train to Paris” on Interscope his next task will be to start up a new venture similar to Bad Boy. Cassie and Day 26 better start looking for a day job.

Diddy’s Sean John sure knows how to get in with the big events. First they were in the bidding to design President Obama’s Inauguration Day tuxedo, but lost out to a Chicago-based company, but now they secured the second best thing….Michael Jordan flashing a Sean John designed Hall of Fame jacket during the official press conference. Yup, turns out Sean John won a huge “account” as they were the official designers of this year’s Hall of Fame jackets so all five of the inductees including Jordan, David Robinson, John Stockton, Jerry Sloan and Vivian Stringer wore the jackets. They have quite the presidential look if you ask me. Via: Sean John Blog

Day 26 x Eight2Six. We had to check my sources on this one when the homies at HipHopRevenues told us about this…and it’s 100% legit. Day 26, of Diddy’s “Making the Band” has teamed with heels.com to exclusively release a line of woman’s high heel shoes called Eight2Six. The line of three shoes are to celebrate Day 26’s track “High Heels” and each is priced at $99.99 and can be purchased at Heels.com. This goes down as one of the most “unique” partnerships we have reported on.

The train is coming….Diddy teases his fans with this trailer to his first single “Angels” off of the album Last Train to Paris featuring his new group Dirty Money.

Diddy x Twitter. We ALL know Diddy loves him some Twitter (or at least his assistants forced to post on his account do).  His celeb status and constant pushing of his IAMDIDDY Twitter account have been worth millions in free publicity for the internet site and his over 1.7 million followers are further proof of that.

So according to recent leaked documents from Twitter Corporate, the company actually was working on a plan to hire Diddy as a company advisor with an equity deal  “in exchange for help on crafting an entertainment and marketing strategy in April.” The deal of course never went through as Diddy felt the deal was undervalued for his services. And so there you have it. Imagine how Diddy-ized Twitter would have become if the deal DID go through…you suddenly would be forced to add Cassie Ventura as a friend in order to access your account.

Felix Da Housecat & Diddy Present: Lectro Black – Last Train To Paris Mixtape, the mixtape gives insight on the possible sound that Diddy will be using on his upcoming album which is supposably set for an September 22 release. Through out the mixtape Diddy introduces us to sounds of train music and snippets of lyrics that could possibly be on the album. To download the album click the link below or the picture below.

Felix Da Housecat & Diddy Present: Lectro Black – Last Train To Paris Mixtape,

Diddy is thinking of an innovative way to promote his upcoming album The Last Train to Paris. He is trying to figure out how to distribute the message, any ideas?

Diddy x MTV. A big reason Diddy is another top Forbe’s money earner? MTV. The network has fueled his shows, his albums and pumped in millions of built-in advertising dollars for the past couple of years. And now the Diddy MTV circus continues with Diddy’s new MTV show “Making HIS Band”…not to be mistaken for “Making THE Band.” Check the trailer to find out more…

Diddy x Sean John. Some how Diddy found time to throw his annual White Party while taking a break from taking over the world. Well now that the party is over…Diddy is back to all business with the launch of his new Sean John Fall clothing collection. The Fall Collection and Sean John has a couple of recent notable things going on for it specifically a stronger online push:

- The winners from the online Sean John Faces of the Future model search held back in May are featured in the new Fall collection photos (shown below)

-A brand new Sean John blog was just launched to kick off the new fashion season

-Sean John releases this new “Celebrate Life” t-shirt with proceeds going to the Malaria No More foundation. Check em here along with Diddy’s message.

And now on to our exclusive first look of the Sean John Fall Collection. See if you can pick out Diddy’s son Christian in the ads.