HTC will release a line of devices integrated with Beats sound innovations this fall. The two companies have entered a strategic partnership which allows Beats Electronics to bring high performance sound to HTC phones. According to Billboard, it is also stated that HTC has $300 million invested in the Beats brand gaining a majority stake of the company but Beats Electronics will continue to operate autonomously with Jimmy Iovine as chair and Luke Wood as President and COO.
Peter Chou, CEO of HTC Corp said, “Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today. It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”
Bringing these two great brands together will create superior mobile music and sound experiences while accelerating HTC’s entry into the youth and accessories markets globally.
No word yet on which cellphone carrier will release the device but more information on this strategic partnership is developing.



