Eminem x Shady Talez. We have just learned that Eminem is confirmed to star in a 3D horror movie called Shady Talez. It will be the first starring role for Eminem since 8 Mile. We also got the drop that the production, writer and plot are all confirmed. The movie was actually an idea brought up Violator Management (Chris Lighty and Mona Scott) early last year but Eminem was not attached at the time. Since then, Eminem has been brought on board and will actually play multiple roles throughout the movie which will be distributed in 3D.

Slim will produce and star in the movie which will be a nod to classic horror genre flicks but with an urban edge. The writer of the Underworld franchises is on board as well as Dallas Jackson, writer of the upcoming Last Dragon remake. Shady Talez is also being turned into limited run comic book series due out in 2010 under the Marvel Icons imprint.

Been a long time since anyone has seen Shady on the big screen (cameos don’t count) but this looks to be an interesting project. Hopefully it gets the right production value and budget to make this a legit movie and not some Direct-To-Video fodder for Blockbuster.

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Eminem x Call of Duty. Call of Duty: Modern Warfare 2 is one of the most anticipated games of the year. Although it already has record pre-sales, Activision is turning the marketing heat up with this new TV spot featuring the Eminem’s “Till I Collapse.” Remember kids…music licensing money is no small change.

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Jay-Z x Eminem x DJ Hero. The marketing and media for DJ Hero is now in full swing. Here is the new TV ad featuring Eminem and Jay-Z.

• DJ Hero Renegade Edition Eminem & Jay-Z x Shepard Fairey cover art & track listing
• Exclusive: Dr. Dre endorses DJ Hero video game
• VIDEO: Jay-Z & Eminem talk “DJ Hero”
• VIDEO: DJ Grandmaster Flash in DJ Hero
• VIDEO: Eminem’s DJ Hero promo video

Eminem x DJ Hero. Em pushes DJ Hero in this new promo video including details on the Renegade Edition. If all is true then he plans to take his real DJ skills to the next level. DJ Hero is finally in stores today. Props to Activision for the heads up.

• DJ Hero Renegade Edition Eminem & Jay-Z x Shepard Fairey cover art & track listing
• Jay-Z & Eminem collab for “DJ Hero” video game (w/ screen shots)
• VIDEO: DJ AM promo videos & marketing for “DJ HERO” will go on
• Activision already recruiting DJs for DJ Hero 2
• VIDEO: Jay-Z & Eminem talk “DJ Hero”

DJ Hero Renegade: Jay-Z

“Ain’t No Nigga (featuring Foxy Brown)”
“Where I’m From”
“Hard Knock Life (Ghetto Anthem)”
“Jigga My Nigga (featuring Ruff Ryders)”
“I Just Wanna Love U (Give it 2 Me)”
“Izzo (H.O.V.A.)”
“03? Bonnie & Clyde (featuring Beyoncé Knowles)”
“Dirt Off Your Shoulder”
“Show Me What You Got”
“Roc Boys (And the Winner Is…)”
“Brooklyn Go Hard (Featuring Santigold)”
“D.O.A. (Death of Auto Tune)”

DJ Hero Renegade: Eminem

“Taking My Ball”
“Say Goodbye to Hollywood”
“Soldier”
“The Re-Up (featuring 50 Cent)”
“Rabbit Run”
“Get U Mad”
“Bad Guys Always Die (featuring Dr. Dre)”
“Public Enemy No. 1?
“Say What You Say (featuring Dr. Dre)”
“Lose Yourself”
“Hey Lady (featuring Obie Trice)”
“One Shot 2 Shot (featuring D-12)”

• VIDEO: Eminem’s DJ Hero promo video
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• VIDEO: Jay-Z & Eminem DJ HERO TV commercial
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• Track listing to “Notorious” soundtrack released

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• PICS: First look of Eminem in Judd Apatow’s “Funny People”
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When asked about working with Eminem, Apatow told MTV ‚ÄúI was scared to pitch jokes to him then I realized his songs are as nasty as anything that has ever been spoken. There is no way to offend him.‚Äù MTV also has the first pic shown here….

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• VIDEO: DJ AM promo videos & marketing for “DJ HERO” will go on
• VIDEO: DJ Grandmaster Flash in DJ Hero
• Jay-Z & Eminem collab for “DJ Hero” video game (w/ screen shots)
• Activision already recruiting DJs for DJ Hero 2
• Exclusive: Dr. Dre endorses DJ Hero video game

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• WORD ON THE STREET: Eminem back in movie biz
• RZA’s “Bobby Digital” movie is back
• EXCLUSIVE: Xzibit & Nic Cage movie “Bad Lieutenant” going straight-to-DVD

The upcoming DJ Hero video game just landed two heavy hitters as MCs: Jay-Z and Eminem.

Both rappers are bringing their music to the newest offshoot of Activision’s successful $2 billion Guitar Hero franchise. The game, played with a turntable-shaped controller, is due out this fall for PlayStation 3, PS2, Xbox 360 and Wii (no price or rating yet).

A limited edition comes with the rappers’ exclusive new greatest-hits CDs, possibly including previously unreleased tracks, plus an advanced version of the controller, a DJ stand and metal traveling case. Jay-Z and Eminem will serve as consultants to Activision and the game’s developer, FreeStyleGames.

The complete list of tracks the rappers are providing is still being worked out. Jay-Z plans on including Izzo (H.O.V.A.) and Dirt Off Your Shoulder for sure. Also possible: tracks from his in-the-works Blueprint 3 album. “I have a ton of content, I just need the pipeline,” he says. “I love the freedom of (DJ Hero). I could wake up tomorrow morning with the idea for a song and call the guys at Activision and start working on getting it out.”

Eminem is more cryptic about his contributions. “I don’t want to give away any surprises yet,” he says in an e-mail interview. “DJ Hero will include my music, and I’ll be providing additional material as downloadable content by the end of the year.”

“You are going to get over 100 songs from 80 artists and 80 brand-new mixes that have never been heard before, including one with Eminem and Jay-Z (together),” says Guitar Hero president and CEO Dan Rosensweig.

DJ Hero’s gameplay will be similar to its counterpart Guitar Hero. Here is a first look preview at a screen shot from DJ Hero as well. These shots feature DJ Shadow in the game play. I wonder if you can pick DJ Clue?

• Activision already recruiting DJs for DJ Hero 2
• Activision set to launch “DJ Hero” video game
• VIDEO: DJ AM promo videos & marketing for “DJ HERO” will go on
• PICS: First pics of DJ Hero turntable/controller
• VIDEO: Jay-Z & Eminem talk “DJ Hero”

Strike while the iron is hot is what we say. With all the hype and publicity, now is the perfect time for Eminem to start right back up where he left off in film. Eminem and manager Paul Rosenberg launched Shady Aftermath Films after the success of 8 Mile way back in 2002 but failed to green light and produce a film under the production banner starring Eminem. Back then the first film, Have Gun Will Travel was postponed since 2006 but now it looks like Em and company are looking to make the jump back into film.

No word yet on what projects Shady Aftermath Films is looking, but rumor has it they are exploring different film ideas including possibly revitalizing Have Gun Will Travel and a project loosely based on Eminem’s recent obstacles in balancing the music industry, personal life and drug use. We will have more once we hear it.

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• Video: 50 Cent’s “Before I Self Destruct” movie trailer
• VIDEO: Eminem confirms WoooHa report he’s back in movie biz

• Video: The Lil Cease “Hard Body” workout video
• Eminem’s NCAA Final Four “Love Letter to Detroit” video
• Eminem to star in 3D horror movie “Shady Talez”
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• VIDEO: Eminem goes back to high school

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Scott Yeti, a marketing consultant to film studios and record labels who runs the hip-hop-marketing blog Woooha, said Eminem’s use of storytelling on the web for this campaign goes well beyond the scope of most music marketing.

“The ‘Relapse’ campaign is very similar to how we would break out a major movie,” Mr. Yeti said via e-mail. “The same elements are there, which is rare these days considering the lack of money labels usually have.”

“To me, he is taking album marketing to a whole new level,” he added. “It truly is an event.”

Props to AdAge and Charlie Moran for recognizing the power that hip-hop has in marketing and the groundbreaking tactics that artists like Eminem are willing to take on.

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• PIC: Eminem to be cartoon co-host w/ Family Guy’s Stewie
• VIDEO: Official game trailer to Eminem’s “Relapse” iPhone game
• Photos of Eminem’s exclusive Nike Jordan sneaker line
• I WANT THAT: Eminem x Undefeated “Relapse” t-shirt
• The Eminem iPhone app is brutal