Estelle x Belvedere. We have seen plenty of artist x alcohol partner collaborations. Just last week Swizz Beatz and Hennesy teamed together for a custom music video and even a dance contest (see details). Looks like Belvedere is trying to one up the competition by collaborating with Estelle to create a custom night bag to celebrate the launch of Belvedere Black Raspberry.

The bag is called the Belvie and will be sold nation wide for $1,400. The Belvie and Estelle will also be used in their marketing campaign.

Artists¬†promoting artists. Estelle and Bootsy Collins both teamed up with Snoop Dogg as each artist¬†remixed their own versions of the theme song to Snoops E! reality show “Father Hood.” As WoooHa, Inc. reported, there looks to be a fair amount of guest stars and even a trip to Amsterdam in store for Snoop and family in Season 2 which premieres Nov 30th on E!.¬†¬†

This is a unique little marketing twist here. Seems these days anything is fair game for a remix or custom version of a theme song or jingle. From Chris Brown’s Double Mint Gum ad, to T.I. remixing the famed NBC network jingle.