Fergie x Avon. Every urban artist these days is securing themselves a fragrance line deal…even ones that pee in their pants on stage. I was there. I saw it. San Diego 2005. But yes, Fergie of the Black Eyed Peas has just signed a deal with Avon for an undisclosed amount to market and distribute her new fragrance line.

“It was very important to me to bring what I have to the table,” she told Women’s Wear Weekly. “I’m a bit more rock ’n’ roll than some of the other artists, and Avon has really allowed my personality to come through.”

Hopefully the smell of urine does not come through when her fragrance hits stores. No word yet on release dates or what her fragrance will be called. We could give a few suggestions for names but we just won’t go there.

Fergie x Fergie Shoes. Not hating but after all the hype couldn’t she have come up with a more creative name? Yes that’s right…Fergie has finally launched Fergie Shoes. The shoes come in three categories depending on how hooched you want to look: Kickin’ Back, Paparazzi Ready and Glitterati. The recently launched FergieShoes.com site is pretty extensive and includes an online store.

I hear Will.I.Am is going to launch a hat store next…called Will.I.Am Hats. And Taboo with a sock company called Taboo Socks. ok ok. Fergie Shoes range from $70-$130. Via: US

Fergie might not be doing much these days but she still has tons of promotional power with Corporate America. Not only does she have the multi-million dollar deal with Candies and Kohl’s but she’s also at the center of Hewlett Packard’s new ad campaign where she is known as The Digital Duchess. Check out this brand new ad that is currently running on national TV.

Ever wanted to play dodgeball, beach volleyball or go canoe racing with the Black Eyed Peas’ Fergie? Well now you can with EA Sports’ new Wii game “Celebrity Sports Showdown.” Fergie is just one of ten random celebs you can choose to play from in this reality show meets videogame concoction.

Positioned as a party game, “Celebrity Sports Showdown” is a step above “Wii Sports” as you can choose from other celebs including Reggie Bush, Paul Pierce and even Avril Lavigne in a series of odd events. Game ships this December in time for the holiday season and will only be available on the Wii.

Video games have always been a strong part of urban culture. So strong that there even are urban video-gamer groups such as the Konsole Kingz who combine the elements of hip-hop and video games in helping launch gaming events within the community. And of course no one in the gaming community can forget the overwhelming success of the Def Jam franchise of fighting games.

Fergie has just joined the cast of the Rob Marshall (Chicago) directed musical Nine where she plays a temptress named Saraghina. In the musical, she shows the lead character Guido (Day-Lewis) the world of sexuality. Continue Reading…