Jay-Z and Kanye West will auction off the Maybach that was seen in their music video Otis to support the recovery efforts towards The East Africa Drought Disaster. Over 12.4 million people have been affected by the East Africa drought and famine, which is affecting countries like Somalia, South Sudan Djibouti, Ethiopia and Kenya.

MTV News asked an expert to appraise the cost of damage to the mutilated Maybach and the price reached to $150,000 for a fully reinforced frame. How much would you bid for this Maybach?

Check out more pictures below Continue Reading…

Wait until you see what they did to the Maybach. Watch The Throne now available exclusively at Best Buy.

Jay-Z ranks number one on Forbes Hip-Hop Top Earners List. In the past 12 months Jay-Z has earned $37 million. Diddy ranked second earning $35 million, roughly half of that total coming from a lucrative partnership with Diageo’s Ciroc vodka. Check out the rest of the list below. Continue Reading…

Watch The Throne available on iTunes! If you plan on buying the hard copy it will be available at Best Buy from August 12th – August 22nd. If you want to listen to it first click here.

Watch The Throne August 8th on iTunes.

Last time Jay-Z and Pharrell partnered up was when Billionaire Boys Club designed promotional t-shirts for the release of The Blueprint 3 album.

Billboard reports that  Rocawear and Billionaire Boys Club will develop a partnership which has not yet been specified. GQ previously reported that Rocawear accquired the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.

Though Jay-Z denied the claim of buying BBC on Twitter, last month he did state Rocawear would reposition itself in upcoming campaigns and partnering with Pharrell could be part of the plan.

Rocawear sets to launch a new online marketing campaign which purpose is to shift the clothing line from urban to mainstream touching people from all backgrounds. As part of the initiative to “re-imagine the brand” the company will release 37 short videos featuring musicians, poets, and artist to showcase diversity. Jay-Z released a statement regarding the reposition,

“We are a great American brand. We don’t envision ourselves as an urban brand or streetwear brand,” explained Jay-Z. “We wanted to show people how we’ve evolved and repositioned ourselves, without abandoning our original DNA.”

To keep track of the 37 videos check out Rocawear’s YouTube account and the new website ThatsRocawear. The brand has also opened a showcase pop-up shop in Manhattan click here to see photos.

Kanye West and Jay-Z will release Watch The Throne on August 2, pre-order the album here. Just in case if you were wondering the cover was designed by Riccardo Tisci, Creative Director of Givenchy.