LL Cool J x NCIS: Los Angeles. If you didn’t see the interview here, LL is prepping for his return to TV as he will star in the upcoming spinoff “NCIS: Los Angeles” on Sept. 22nd. In celebration, LL has dropped a new track called NCIS: No Crew is Superior. Take a listen…it goes hard…

LL makes his way back to TV as he takes the lead in the upcoming spin-off “NCIS: Los Angeles.” In this video he talks about the show and what we can expect when it hits CBS on Sept. 22nd.

Daytime talk show “The View” has now suddenly become the publicity spot for rappers these days. Everyone from Soulja Boy to Lil Wayne has appeared on the show. Now LL drops on by to push his new TV show “NCIS: Los Angeles.” Via: NahRight

L.L. Cool J x NCIS: Los Angeles. Ladies Love Cool James might be New York born and raised but he’s repping the West Coast in his new TV show “NCIS: Los Angeles” which obviously is a spin-off of the CBS crime show “NCIS.” Here is a preview of the new show where he stars alongside Chris “I played Robin in Batman & Robin” O’Donnell.

UPDATED: After many attempts of trying to reach them directly, a spokesperson for Sears has reached out to us refuting the claims that LL’s clothing line is shutting down. Their official statement as follows:

Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears’ wide assortment of tees, denim and hoodies.

Our source still says it’s true and it sure wouldn’t be the first time that company public relations says one thing but their own staff says another.

LL Cool J x Sears. WoooHa drops another exclusive and unfortunately it’s not good news…for LL Cool J. In case you haven’t noticed, LL has basically been silent about his Sears clothing line for the past year…and for good reason. A source at the apparel buying department at Sears has exclusively revealed to us that the LL Cool J clothing line is indeed shutting down due to a lack of sales and forced cutbacks from the Recession. We got the drop way back in February but WORD ON THE STREET is now it looks like it’s official.

The benefit to the consumer though is that Sears is drastically cutting prices of all LL Cool J branded apparel from 50%-75% off to clear all existing in-store inventory. Check the official Sears site to directly purchase. Sears had invested millions in bringing LL in as an official spokesperson which included ad campaigns and in-store merchandising. Unfortunately the Recession took a big hit out of his sales and the label never recovered. WoooHa is still waiting for an official response from Sears Corporate to confirm these claims.

Some how I think LL will get over it. Wait…he already did. LL will be starring in the upcoming “NCIS” spin off TV show later this year.

LL Cool J x NCIS. LL Cool J has just officially signed on to star in a spin-off of the CBS crime show “NCIS.” In the spin-off, LL will play the role of Sam Hanna, an ex-Navy SEAL who recently completed stints in both Afghanistan and Iraq. LL’s character will work undercover for the NCIS unit in L.A. and is an expert on the Middle East.

The deal was first announced in early February but the contract was finally just signed with LL and the producers. LL is no stranger to the small screen having starred in the show “In The House” for over four years and numerous guest appearances in shows ranging from “Oz” to “30 Rock.” Let’s just hope LL’s new show has more success than his Sears clothing line did.

I swear I’m not in this to break bad news. But just seems like that’s how it goes these days when sharing stuff about business. Yea WoooHa was the first to break it that Andre Benjamin’s Benjamin Bixby clothing line was failing, and now we got the tip off from our friends at Ad Age that LL’s Sears clothing line is about to kick the bucket as well.

Apparently, with the way the economy is these days, you can’t just attach a celeb name on a clothing line and expect it to sell. Hip-hop clothing lines are not the only ones suffering as numerous Hollywood celeb clothing lines are not selling either. As for LL, it’s been a pretty short ride considering Sears invested millions in advertising, merchandising and royalties to launch the clothing line just a short six months ago. Similar to what Barney’s was doing with the Bixby line, Sears is now selling the LL clothing line apparel for as much as 50% off to clear inventory and to make up for the 13% in year-over-year losses.

When asked about the rumors of LL’s clothing line going out of business, an official Sears spokesperson stated:

“At this point, we are still offering [the line] for fall back-to-school. We’re working on the assortments right now and might edit some things as we see what’s resonating.”

Hmmm that’s a pretty indirect response from a PR rep. Usually they flat out deny these types of things. Well hopefully the economy picks up soon, or maybe Obama can flash a couple mill to Sears for a bailout plan. At least we still have Sean John.

P.S. – If you lift this entry please do the right thing and source it back. I have noticed a certain couple urban clothing sites straight jacking my info w/o even a mention or link back. Etiquette people!

Now that LL Cool J has entrenched his clothing line in every Sears department store across the nation, the natural progression was for him to become a spokesperson for the entire company. Sears is using LL as one of their main endorsements for their holiday season ad campaign which includes TV ads and internet shorts about the gifts LL received as a kid that made his dreams come true.

Check out the ad and internet short which are currently running on broadcast and cable TV across the nation. Continue Reading…