Ludacris partners with the Epic Book Drive and DoSomething.org to help gather books to re-stock and replenish various public school libraries in New Orleans. The cause helps rebuild the communities effected by Hurricane Katrina the natural disaster that took place six years ago.

“I am proud to be a spokesperson for this initiative as it’s in line with my dedication to empowering young people,” he says. “The campaign is giving something as simple as a book to a student in a much needed area… so they can have the opportunity to read, communicate and be inspired. Sharing in this way will have an incredible impact on the confidence and abilities of the next generation of leaders and I’m excited to be leading the charge.”

For more information check out www.dosomething.org/epic-book-drive

Trojan Condom brand Magnum partners up with Ludacris again to search for five hip hop hopefuls to represent the brand as part of the Live Large League. The winning emcees will take home $5,000 and get a chance to make an appearance alongside Ludacris at SpringFest 2011 in Miami, Florida during Memorial Day Weekend. Want to know how to enter? Press play and find out, you have until April 13 to submit your verse.

Ludacris has officially joined the cast of the romantic-comedy New Years Eve which is basically a sequel of sorts to that crappy rom com Valentine’s Day. This new flick follows the exact same plot line which follows a group of people getting ready for a specific holiday and how all their lives are intertwined. Luda will actually play a cop in the movie…should have gotten Rick Ross for the part instead. New Years Eve hits theaters Dec 9th.

Although 50 Cent had the majority of  publicity around the announcement of his headphone deal at CES, Ludacris was quietly pushing his new headphone deal with his branded Soul Headphones line. Check this vid from CES from Black Enterprise where Luda goes into more detail about the overall business deal.

A lot more guns, a lot more explosions and of course…a lot more cars in the newest installment from the Fast and the Furious franchise. Dwayne “The Rock” Johnson joins in the cast that brings all the originals back including the obvious like Paul Walker and Vin Diesel but the ATL lovers will be happy to know that even Ludacris comes back to reprise his role as Tej.

Jimmy Iovine and Dr. Dre started a new trend in hip hop business that has many of their industry colleagues entering the headphone market. Ludacris latest business venture Soul by Ludacris will compete against Beats by Dre’s monster line up which features Diddy and Lady Gaga, and Jay-Z’s Roc Nation and Skull Candy Aviator headphones.

Ludacris designed and helped with the sound quality by Atlantic Technology. The headset will be able to play CD’s, iPods, iPads, and HD radio. There will be three different models of headphones and two different models of ear buds, one of which will be run by battery and will have a strap on it. Soul by Ludacris will release the first quator of 2011.  Continue Reading…

Here is the official first set pic of Luda and crew (Tyrese, Vin Diesel, Paul Walker) looking hardcore and ready to throw down in Puerto Rico. As previously mentioned, the movie, tentatively titled Furious Five, also stars Dwayne “The Rock” Johnson and is set for a June 10, 2011 release.

Universal Pictures confirms that Christopher “Ludacris” Bridges is set to reprise his role as Tej Parker (from 2 Fast 2 Furious) in the fifth installment of the Fast & The Furious franchise which is tentatively titled Fast Five. Luda added further confirmation about his role in the film with his latest Tweet:

Fast Five is set to be one of Universal’s biggest productions of the franchise as Paul Walker, Vin Diesel and Tyrese Gibson reprise their roles. And to shake things up a bit, Dwayne “The Rock” Johnson is on board as a cop in pursuit of Diesel and Walker’s character. Movie is set to release June 10, 2011 with the majority of production taking place in Puerto Rico. Conjure it up!