We need to get a pair of them sunglasses! Luda covers the latest issue of The Source.

The name of the song is description enough but the video…the video puts it all into perspective. Check it when the boss isn’t around because Luda’s newest vid gets pretty hot and heavy.

Ludacris x Magnum. Luda goes from supporting the U.S. Government Census board to pushing condoms with his new Magnum Condoms promotional deal. According to Billboard, Ludacris has teamed up with Trojan Magnum condoms for its Magnum Live Large Project. The campaign will recognize men who choose Magnum as their primary condom and award a lucky winner $5,000.

Contestants can visit MagnumLiveLarge.com to download a base track to which they can record their own Magnum-inspired lyrics. Visitors will vote for their favorite and a panel of judges, including Ludacris, will narrow judge the top ten based on creativity, melody, music, lyrics and entertainment value. The winner will get $5,000, as well as having their creation played on national radio and winning a trip to a hip-hop festival in Atlanta on June 19. The winner will also be brought on-stage during one of Ludacris’ shows and luckily will not have to prove that he actually uses Magnums.

Ludacris x 2010 Census. Luda continues to do the right thing as an official spokesperson for the 2010 Census. In this new video he takes the streets of New Orleans urging residents to fill out their Census forms. A good man…a good man indeed. Via: OnSmash

Ludacris x U.S. Census 2010. Luda has signed on as an official spokesperson for the U.S. 2010 Census as part of their “On the Block” marketing campaign. Here is the official video as Luda reps the people for a good cause.

Luda rounds up all the baddest chicks for this new video. Surprised there isn’t another random Nicki Minaj appearance.

A Tribe Called Quest x Beats, Rhymes & Life. Actor and filmmaker Michael Rapaport has been working on his documentary Beats, Rhymes & Life: The Travels of A Tribe Called Quest for some time now with the promise that it will be ready for 2010. Looks like Rapaport is making good on that promise as he has launched the official ATribeCalledQuestMovie.com website and gives the update that although the film has been two years in the making, it currently is in the final editing stages.

Check this new clip from the film where Ludacris gives his take on ATCQ and how the group has influenced today’s artists and the current state of hip-hop. No release date is planned yet for the movie but it definitely will make its way around the film festival circuit this year.

Ludacris x Conjure Cognac. Ludacris officially launched his Conjure Cognac line this past year with a fair amount of publicity and nightlife marketing efforts. In branding his new company and Cognac line, Luda has been going the “luxury” route pushing Conjure as a high-end cognac comparable to Hennessey. To take things further as he sets to expand Conjure into Los Angeles and New York, Ludacris has brought on some fellow heavy hitters to support his cognac and go directly after the Henny. Check the vid where Rick Ross pledges his undying love to the Conjure.