Mariah Carey x AT&T. Following in the footsteps of fellow R&B diva Mary J. Blige and her AT&T commercial, Mariah Carey is featured in the telecom company’s latest TV ad campaign. Ad is rolling out nationwide and pushes their Samsung touchscreen phones and yes..those really are Mariah Carey’s dogs in the ad. Check the “Making of” video after the jump…
Mariah Carey x Precious. This brand new trailer really pushes the Academy Award feeling and includes intros by Oprah and Tyler Perry to boot. And of course a nice little scene of “Ugly Mariah.” Movie hits theaters November 6th.
Mariah Carey x Forever Perfume. Perhaps trying to make up for her less than flattering Forever print ad, Mariah showed up to her Forever Perfume launch appearance at Macy’s looking quite stylish. Forever is the second perfume line launched by Mariah and distributed in Macy’s stores nationwide. Lookin good Mariah…much better than this pic as well. More pics after the jump….
The Lee Daniels indie film Precious is getting some major buzz as it is officially endorsed by both Oprah and Tyler Perry but what intrigues us at WoooHa is how Daniels was able to transform diva Mariah Carey, who plays a life counselor, into one ugly chick. We mean that in the most respectful way possible…in fact in an interview with the AP Mariah states the same…
“That was such a freeing experience for me,” Carey says. “By making me look so bad he brought out the ability to never be self-conscious again, and that was a gift that he gave me.”
And check this…the experience was so freeing for Mariah that she actually let photographers take pictures of her on set from both her right AND left side. Previously, Mariah would only let photographers take her photo from the right side. No joke. I can’t make this up.
The latest Macy’s ad that is currently running on national TV. Pretty easy to see the “urban” influence of the department store with Usher, Mariah and the Queen all making appearances. Where is Diddy though?
Mariah Carey x Forever. Mrs. Cannon’s third perfume line, Forever, hits stores in September. Get ready for the ad campaign to kick in soon including print and TV. Here is a first look at the official print ad. Any of them female WoooHa Warriors out there going to be buying this?
Island Def Jam Music Group discovered a new business model where it can integrat brands into artist’s CD booklets. Mariah Carey’s release of Memoirs of an Imperfect Angel which is set for an September 29th release will include a 34 page co production with Elle magazine that includes lifestyle ads from Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Metier de Beaute and the Bahamas Board of Tourism.
The label will be planning deals for artist such as Rihanna, Bon Jovi, Kanye West and others if this experiment goes well.
This is a great and innovative way to acquire capital to help with album budgets and help brands establish themselves in a different market.
The booklets were created for the first run of U.S. CDs (1 million) and the first 500,000 overseas, said Jeff Straughn, svp-strategic marketing for Island Def Jam Music Group. It will also be available in a digital format for those who buy music online. A condensed version of the Mariah mag, sans the 14 pages of CD-specific material, will be inserted into 500,000 subscription copies of Elle’s October issue, which arrives mid-September.
“The idea was really simple thinking: ‘We sell millions of records, so you should advertise with us,’” said  Antonio “L.A.” Reid, chairman, Island Def Jam Music Group, a unit of Universal Music Group. “My artists have substantial circulation—when you sell 2 million, 5 million, 8 million, that’s a lot of eyeballs. Most magazines aren’t as successful as those records.”
Artist been promoting brands for free through word of mouth in their song lyrics its about time they start selling brands ad space on their albums.
Source: BrandWeek
Mariah Carey, Usher, Jessica Simpson, Donald Trump, Martha Stewart, Queen Latifah, Tommy Hilfiger, and Emeril Lagasse on set for Macy’s “Come Together” commercial which helps end hunger.
Props: Rap-Up
Mariah Carey appeared on 106 & Park today to premiere her Obsessed Remix video which will be on her upcoming album Memoirs Of An Imperfect Angel. While on air Mariah debut her 3rd fragrance entitled Forever which is an opulent floral with notes of tuberose and gardenia. Developed with company Elizabeth Arden the perfume will be released in September 2009.
“I am in a wonderful place right now, surrounded by all the things I love and Forever captures this moment in time. When I put on this fragrance, I am transformed into feeling glamorous and sophisticated, I love wearing this fragrance so much and I can’t wait to share it with my fans.”
- Mariah Carey
No this isn’t the action/super-powers Push that just came out in theaters this past weekend. The Push that Mariah is in is a lot more serious and has the critics paying attention to her performance…in a good way. Movie premiered at Sundance and took home three awards including the Grand Jury Prize and the Audience Award.
Most important for Mariah, critics have been raving of her performance. At first I didn’t believe it either but this clip is actually pretty convincing that she has finally shed her Glitter ways. See for your self and let me know what you think. Via: Black Voices
Note: Some foul language up in this clip so turn your speakers down a little at work.
Movie is about a young girl in Harlem named Precious Jones struggling to overcome tremendous obstacles and discover her own voice. Verbally and sexually abused by her family, her troubles lead to problems in school. Precious has no friends, no money, two kids (from her father), and she’s illiterate but comes across a concerned social worker (Carey) and a nurse who show her incredible kindness.
Mariah’s indie movie Tennessee already has a Golden Globe nomination for Best Song even though it has not even released wide yet. The movie originally released back in December but only for a week so that it could qualify for awards contention but will finally be having an “official” release in March of 2009 Continue Reading…
Mariah Carey released her “M” perfume awhile back and now she has an accompanying one called Luscious Pink. Both are available through Elizabeth Arden. Check out the new TV ad running nationally timed for the Holiday Season featuring Mariah’s next single “I Stay in Love” Continue Reading…
Tennessee has been on the indie circuit for awhile now, including screenings at various film festivals. While it has been getting fairly decent reviews, clearly Mariah Carey’s role has been the main source of buzz on this title. Vivendi Entertainment took the chance, bought the distribution rights and will now be releasing the movie in the U.S. on December 19th. Here is the brand new trailer with plenty of Mimi for ya.
According to New York‚Äôs Daily News, Mariah Carey has been cast in the upcoming movie Push, as a social worker from Harlem, looking after an HIV-positive woman impregnated twice by her father. Wow that’s messed up. Director Lee Daniels gave Carey the role after working with her in his earlier film Tennessee which hits theaters in December. Mariah’s role in Tennessee was met with mixed reviews but overall redeemed herself from the disaster only known as Glitter. Lee Daniels is best known for his work producing Monster’s Ball with Halle Berry and Diddy.
Carey will also work on the development of a movie musical based on her 1994 album Merry Christmas. The plot is set on a ruthless developer wanting to transform a small town into a gigantic mall.
‚ÄúMariah doesn‚Äôt want to let that happen,” Mariah’s old manager Benny Medina told the Daily News. ‚ÄúHer character uses song and love to keep the Christmas spirit alive.‚Äù
With High School Musical writer Peter Barschonni behind the script, Carey also talked about the importance of this project and its’ timing.
“Since I recorded the Christmas album, I’ve always wanted to make a movie to go with it, something that people could watch and hear and enjoy every year,” she told the Daily News. “I’m into it. I’m all about the holiday season.”
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