Wyclef x T-Mobile. Just a couple of years ago the only cell phone carrier that would dare partner with a urban music artist was Boost Mobile. Now, we are seeing major carriers partner up with hip-hop and urban music artists as the smart phone wars are taken to the next level in time for the Holiday season.

Carriers are trying to push their “cool” image to the consumer through these partnerships which include Ciara and Verizon for their new LG Chocolate ad campaign (see TV ad here), Naughty by Nature for the Microsoft HTC Phone and now T-Mobile and Wyclef Jean have teamed for the new T-Mobile myTouch ad campaign. Check out the the TV ad campaign above. So who will come out the winner of this holiday season’s smart phone wars? Expect Apple to come in with a big ad campaign after Thanksgiving…hopefully NOT with the Black Eyed Peas.

Naughty by Nature x Microsoft. We talked about how Naughty by Nature recently signed a deal with Microsoft to endorse their new HTC Touch Phone. In this vid the rap group unveils the phone at 93.5 K-Day’s annual Fresh Fest. Always nice to see the old school players getting some love from Corporate America. Via: NahRight

Naughty by Nature x Microsoft. Naughty by Nature has joined a growing list of hip-hop artists supporting various Microsoft products. The group has specifically partnered with the HTC Touch Mobile device by promoting the product through advertising, appearances and a contest to see them perform in Los Angeles.

“As a fan of Microsoft products, I’m super pumped about Naughty’s promotion with Windows Mobile,” Naughty member, Vinnie Brown, said . “I’m a Windows Mobile power user and eager to educate others about the future of mobile computing. This is just the beginning.”

Fans¬†can enter the contest by signing up on Facebook (Facebook.com/WindowsMobile) where they can win an HTC Touch Pro 2 Windows Mobile Device preloaded with a custom Naughty by Nature theme, and their new single “Get To Know Me Better,” and a chance to see them perform live in Los Angeles.