N.E.R.D. x Pharrell. As a faithful fan of N.E.R.D. I’m a bit shocked that they agreed to film and perform for “90210.” As a business man though it’s clear that Pharrell wants his band to reach a much broader demographic with the addition of a female singer and, well, agreeing to do a show that targets females 13-34. If only Brenda and Brandon were here to see this now.

Is N.E.R.D.’s appearance on “90210″ alienating their current fan base or helping expand it?

• Pharrell invests in cutting edge fabric company Bionic Yarn
• VIDEO: Introducing Pharrell Williams the advertising exec
• VIDEO: 50 Cent talks business with Conan O’Brien
• VIDEO: Ciara is new face of Verizon LG Chocolate ad campaign
• Pharrell models for his new BBC / Ice Cream collection

If it worked for The Black Eyed Peas it can work for N.E.R.D. Regardless if you think BEP sold-out after bringing in Fergie…oh and the million and millions of dollars from corporate sponsorships…there is no denying that it was Fergie who helped make BEP much more accessible to America and Fortune 500 companies.

NERD hopes to play the same game but of course say it’s for the sake of the music as Pharrell officially introduced Toronto Native Rhea to the band. Pharrell stated the following about adding Rhea to the group.

“Musically, we’re just somewhere else [with her],” the producer said. “The music is now very 3-D. It’s something you have to hear. But you’ll see. We’re definitely somewhere else. I want to leave that impact moment for when you purchase your download and you purchase your CD. The music is very three-dimensional. We’re just really excited. We feel like N.E.R.D. has always been the punks of hip-hop and the outcasts of alternative music — just a little different. But this time, we’re taking no prisoners.”

It will be really interesting to see what NERD’s 3-D sound will be like. More commercially viable or sticking to their true alt-punk-hiphop roots?

• Fergie finally launches shoe line called Fergie Shoes
• Shwayze signs Nike workout video deal
• Pharrell’s “Voltron” movie gets the Hollywood green light
• VIDEO: Pharrell creates title track to movie “Despicable Me”
• N.E.R.D.’s Chad Hugo teams with Gatorade for new song

• Pharrell vs. Chad Neptunes art
• Pharrell to produce movie based on his own life
• N.E.R.D. x Converse outdoor ad campaign
• Video: N.E.R.D.’s “Rock The Vote” PSA
• The Game raps to NBA 2K10 Anthem

• Pharrell survives the hate, celebrates 3 Year Anniversary of BBC
• Clipse’s Play Cloths releases Obama inauguration t-shirt
• Video: The Lil Cease “Hard Body” workout video
• Pharrell announces TV show based on “Ice Cream” clothing line
• VIDEO: Pharrell at Fashion Night Out talks upcoming plans for BBC Brand

N.E.R.D. x H&M. Pharrell and company have teamed with clothing line H&M to design a series of shirts with proceeds going to the Fashion Against AIDS, to help fight the disease and raise youth awareness. The collection includes designs by other artists like Tokyo Hotel, Katy Perry and Estelle and all pieces are 100% organic cotton. The clothing line hits stores May 28th.

• ALBUM ART: Timbaland’s “Shock Value II”
• The Wyclef Jean x Timberland Co shoe collection
• Clipse officially release Spring 09 Play Cloths collection
• will.i.Am launches new i.am clothing collection
• Jim Jones is back but his Nostic clothing line is not

 

• N.E.R.D.’s Chad Hugo teams with Gatorade for new song
• Obama New Era fitted cap collection
• Pharrell’s Esquire Magazine “History of Mens Fashion” shoot
• Pharrell gives a Bionic Yarn update…talks textile
• Pharrell vs. Chad Neptunes art

• Busta Rhymes & Travis Barker recording for “Transformers 2″
• NBA Live 2010 Soundtrack Listing
• Madden ‘09 soundtrack full of rising hip-hop stars
• Travis Barker’s “Famous Stars & Straps” ghetto blaster
• Busta Rhymes wants to trade rap for a TV career

According to official Clipse statements, Play Cloths is stated as a “classic style specifically designed with a rare urban appeal designed for the 21st century style rebel. We blend traditional American style with the French Rivera and Monte Carlo uses of rich, vibrant primary colors to create collectible garments.“

• PICS: Clipse’s Summer 2009 Play Cloths collection is heat
• Clipse presents Play Cloths 2009 Holiday Collection
• Clipse talk Play Cloths clothing line in new interview
• The Clipse “Attitude Adjuster” Play Cloths baseball bat
• First look at Clipse’s new Play Cloths Spring 2009 line

N.E.R.D., Santogold and Julian Casablanca of The Strokes collaborated together on the track “My Drive Thru” as part of their integrated Converse marketing promotion which included outdoor and print campaigns as well. Song was produced by Pharrell with the new video just hitting the net now. Via: NahRight

• N.E.R.D. x Converse outdoor ad campaign
• Q Da Kid’s new TAG Bodyspray print ad
• VIDEO: Dwele’s McDonalds McCafe ad
• VIDEO: Pharrell creates title track to movie “Despicable Me”
• New Sean John Spring/Summer 2009 ad campaign w/ Nelly

• Lupe Fiasco featured in History Channel documentary
• State Property x Undrcrwn Tees
• Wale partners up with Levi’s Jeans
• Video: N.E.R.D. and Santogold in Converse music video
• Steve Stoute inducted into Advertising Hall of Fame

• Hip-hop can’t save Micorosoft Zune; sales drop 54%
• N.E.R.D. x Converse outdoor ad campaign
• Zune puts EPMD art collection up for auction
• Video: Keri Hilson’s Microsoft Zune TV ad
• Video: Nelly in partnership with the Olympics’ Team USA

• Pharrell vs. Chad Neptunes art
• N.E.R.D. x Converse outdoor ad campaign
• Pharrell models for his new BBC / Ice Cream collection
• Pharrell announces TV show based on “Ice Cream” clothing line
• PICS: Pharrell models own clothing line in new BBC Look Book

• N.E.R.D.’s Chad Hugo teams with Gatorade for new song
• Pharrell to produce movie based on his own life
• Video: How Diddy is affected by high gas prices
• Video: N.E.R.D.’s “Rock The Vote” PSA
• VIDEO: Pharrell creates title track to movie “Despicable Me”