Pharrell gets in front of the camera again to pose for the latest BBC/Ice Cream Look Book. Check the behind-the-scenes footage of the photo shoot as Pharrell shows us how it all goes down. Via: BBC Blog

Sometimes it’s hard to understand the direction Pharrell wants to take his Ice Cream clothing line. While BBC tends to have a cleaner and more simple look, BBC usually stretches the boundaries of creative apparel design and SOMEONE out there must be buying this stuff. If anyone decides to buy and wear those polk-a-dot pants please let us know. Check out the rest of the look book here.

As part of a recent magazine feature, “Rides Magazine” teamed up with Pharrell Williams and Creative Cycles on a custom Harley Davidson motorcycle. Pharrell had full creative control over the project and surprisingly it’s not colored bright pink or green with the flashy BBC/Ice Cream logos all over it.

Instead he went army style and BBC/Ice Creamed out the Harley with just small touches like the trademark BBC digi-camouflage on the seat. So now Pharrell can add “motorcycle” to things he has helped design which now includes furniture, candles, bicycles, clothing and of course our favorite, lotion bottles. Via: HS

Back in March we announced the Pharrell Williams created teen website Kidult.com which he described as a “reliable news source that speaks directly to teenagers.” The site features edited and user-generated content that encompasses current events, politics, science, the environment, technology, health, sports, gaming, fashion and entertainment. Now Pharrell goes into a bit more detail about the website and why he felt the desire to start it. Via: NR

Pharrell’s collaboration with Moncler for this collection of outdoor wear has been getting a lot of press due to its fashion forward styling and the fact that the collection was created using Bionic Yarn, Pharrell’s own textile company. Well now is the time where you can finally purchase one of these bad boys currently available at Colette in Paris. Via: HypeBeast

Pharrell has teamed with the biggest music composer in film history, Hans Zimmer, for the launch of UJAM, “a new technology platform which everyone can use to compose, produce, and publish their own music.” They both go into detail into how UJAM will work in this intro video.

Right now membership is invite only but you can sign up to join on the official site. Check the tutorial after the jump to see how it all works…
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Diddy has received fairly positive reviews for his performance in Get Him to the Greek which opened this past weekend at #2 behind Shrek Forever After at $17.4 million box office. For those who saw the film, they also got a nice cameo with Pharrell who plays a gangster rapper signed under Diddy’s label.

Yes that was gangster rapper and Pharrell in the same sentence. While we don’t have the actual clip, here is some footage from the scene where producer Judd Apatow talks what it was like working with Diddy.

To those in the film biz, it’s no secret that Pharrell is slowly making his move into feature film production. Already the music supervisor for the upcoming animated film Despicable Me where he created the title track, he is also attached as producer for the up-coming Voltron movie. So of course the big news coming out of Saturday’s Gucci event at Cannes was how chummy Pharrell was getting with two of the world’s biggest filmmakers, Martin Scorses & Oliver Stone.

No word if any actual deals were made but you can be sure Pharrell was spitting some mad game at these two. Check more pics after the jump. Via: NahRight

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