Redman brings it back to his old school crazy roots with his latest single “Def Jammable.”

Redman x Casio. The Casio G-Shock team has teamed up with Redman for this limited edition G-Shock watch in its all-red colorway. The watch is part of G-Shock’s “Youth Movement” line which includes other designs by Mr. Cartoon and skater Todd Jordan.

“G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence… To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they’ve seen.” – Redman

The Redman G-Shock will be available for a limited time. No word yet on pricing or availability. Check the official site for more details.

Adidas and Def Jam Records have collaborated for a Def Jam 25th anniversary line of sneakers including custom models commemorating Method Man, Ghost Face, Young Jeezy and Redman. Check out the artist sneaker collab pics here and you can check the entire Adidas x Def Jam collection over at Hypebeast.

Young Jeezy (above)

Redman

Ghostface Killah

Method Man

Redman x Scion. The car company continues their aggressive push with the urban lifestyle consumer as they just announced their partnership with Redman. The deal calls for Scion to push Redman’s previously unreleased song “I Hold the Crown” as a remix from Italy‚Äôs finest bass champions, Nic Sarno, His Majesty Andre and Gigi Barocco. The song will be distributed at all Scion events starting April 21st.

As WoooHa, Inc. reported last week, Adidas launched their first U.S. TV campaign and enlisted hip-hop heavyweights such as Method Man, Missy Elliott, Jeezy and Russell Simmons. Check out the TV spots here. To accompany the TV ads, Adidas is also releasing a series of print ads featuring Meth and Red doing what they do best. Estelle even managed to get in on it as well. The print ads maintain the “house party” theme of the overall campaign.