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MUSIC VIDEO: Rihanna – “Russian Roulette”

Yeti — Mon, 16 Nov 2009 11:39:19 +0000

MySpace and MTV continue to battle it out for the online exclusive music videos and the right to “host” the video. MySpace wins this one. Love these high concept videos. You can feel the torment in this one. Rihanna is all grown up and shows off the goods but kids don’t try this at home.

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VIDEO: Rihanna’s Rated R Photo Shoot

Edwin — Fri, 13 Nov 2009 13:24:22 +0000

Rihanna’s new album Rated R to be released November 23. Check out the photo shoot for her album packaging.

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ALBUM ART: Rihanna – “Hard” (Single)

Yeti — Wed, 11 Nov 2009 00:42:17 +0000

Now this is the Rihanna we all love and appreciate. Album art for her single “Hard.” Remember the days when The Warehouse would sell CD singles for $0.99 and single album art mattered? Not so much anymore but at least we get to see Rihanna doing her thing.

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The Blueprint to Jay-Z’s BP3 Marketing Campaign

Edwin — Mon, 09 Nov 2009 11:40:51 +0000

written by Edwin St. Fort

The success of The Blueprint 3 is highly credited to the marketing campaign behind it and to Jay-Z’s loyal fan base. Despite the album being leaked on the internet prior to its official release, The Blueprint 3 sold 476,000 copies in its first week of sales. The achievement help Jay-Z pass Elvis Presley to become the second artist with more No.1 albums in the 50 year history of the Billboard 200. The second week of sales resulted in 301,000 copies being sold dominating the Billboard #1 spot for two weeks straight. A month and a half later, Mr. Carter goes platinum selling nearly 1.3 million copies.

Let’s recap the blueprint to the marketing campaign that resulted in successful results. The key features to this campaign were strategic partnerships and media coverage. The release became more of an event rather than just another album on the shelf. It built anticipation and sustained momentum unlike many previous releases. To begin the buzz Jay-Z released “D.O.A” creating controversy to obtain the attention of listeners to usher in the following events.

Strategic Partnerships

Rhapsody

Jay-Z teamed up with Rhapsody® and MTV to promote the highly anticipated release of his new album, “The Blueprint 3”. As part of the partnership, the entire album will be available for fans to listen to for free on Rhapsody.com and from MTV’s “The Leak”, almost two weeks prior to its official release.

Fuse

FuseTV televised Jay-Z’s “Answer the Call” concert in Madison Square Garden in New York City. Fuse will air the concert at 9pm EST on September 11th. The event was sponsored by Absolute Vodka, Roc Nation, Live Nation, and Citi.

“ANSWER THE CALL” charity concert ticket sales and concert merchandise benefited the “New York Police and Fire Widows’ and Children’s Benefit Fund.” Airing in HD and commercial-free on the music television network FUSE, the wildly successful sold-out concert featured artists Beyonce, Mary J. Blige, Rihanna, Kanye West, John Mayer, Pharrell Williams, Swizz Beatz, Kid Cudi and Memphis Bleek, and ranked among the highest-rated television programs in Fuse history.

MySpace Music and DJ Hero

Jay-Z performed at a secret show on September 10th at the Gramercy Theater on East 23rd Street in Manhattan, New York with help from MySpace Music and DJ Hero, it was announced barely 24 hours in advance, and 250 fans were given free tickets. The show was to promote the new game that also features songs from Jay-Z and Eminem.

Media Coverage

Jay-Z made high-profile appearances on HBO’s “Real Time With Bill Maher,” “Late Show With David Letterman,” BET’s “Food For Thought,” “The Oprah Winfrey Show” and performances on the MTV Video Music Awards and “The Jay Leno Show” according to publicist Jana Fleishman.

Tom Biro of MTV noted that after the VMA performance of “Empire State of Mind” the record immediately went to the #1 Top Song on iTunes for the next 6 days.

Jay-Z with Rihanna and Kayne West performed the second leading single “Run This Town” on “The Jay Leno Show” to an estimated 17.7 million viewers according to the Nielsen Company.

He also made a highly anticipated debut appearance on “The Oprah Winfrey Show, which builds upon their initial conversation in Brooklyn, New York’s Marcy Projects for O magazine. “The Oprah Winfrey Show” reaches 44 million people each week. And those numbers translate into big sales for the products Oprah recommends. The product placement during the shows airing generated 134,000 copies in the 3rd week of sales.

Mr. Carter also obtain media coverage from international sources making appearance on German and French television shows.

Merchandising & Touring

Jay-Z also capitalize off the merchandising for the album. He promoted the Blueprint 3 graphic tees on Myspace, Roc4Life, and on the Live Nation website. Pharrell’s clothing line Billionaire Boys Club, designed a custom graphic t-shirt in correlation with the two artist working on a track off the The Blueprint 3 titled “So Ambitious” which was made available starting September 23, 2009 on the BBC website. The 18 city tour around the U.S and Canada continues to keep the album afloat on the Billboard charts maintaining a top 10 position.

In conclusion as record labels marketing dollars decrease corporate sponsorships seem to give artist an outlet to market themselves to a different audience. As artist become brands, strategic partnerships with other companies are essential for their marketing plans. Companies benefit by finding a way to relate to their consumer and artist get to tap into different markets to obtain more listeners. Jay-Z’s marketing plan with the Blueprint 3 is a great example that demonstrates how great partnerships with other companies such as Rhapsody, Fuse, and DJ Hero can result in successful album sales. The “Answer The Call” concert also shows being philanthropic can also gain sales, you got to give to get. His recent performance at Yankee Stadium shows no limit to the corporate sponsorships he can obtain as he remains one of the biggest names in pop culture.

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ALBUM ART: Rihanna – Wait Your Turn (Single)

Yeti — Sat, 07 Nov 2009 20:46:09 +0000

Here is the album art to Rihanna’s single “Wait Your Turn.” Move that right left arm woman! It’s clear with all the other art and photos for her upcoming release that Rihanna wants to tell the world she is all grown up, dangerous and means business.

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VIDEO: Rihanna on “Good Morning America” clip

Yeti — Fri, 06 Nov 2009 11:40:54 +0000

Rihanna bears tells all in her first public interview since the CB Incident. Diane Sawyer gets the exclusive which aired yesterday. Could it be coincidence that Rihanna decides to finally speak out just as her new album is about to drop? We think not…instead the label (and RiRi) is getting some major free publicity right before the album launch.

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Rihanna partners with Nokia for “Rated R” album

Yeti — Thu, 05 Nov 2009 19:58:07 +0000

Rihanna x Nokia. We keep saying it…and it keeps happening. As label promotional dollars get smaller and smaller but big time artists continue to be a huge part of pop culture we will continue to see more deals like this. Rihanna and Nokia have officially announced a partnership for the upcoming release of her album “Rated R.”

“I am so excited to partner up with Nokia,” said Rihanna in a statement. “They are doing some really revolutionary things with this album, enabling me to reach more fans than ever before.”

Rihanna will perform in an unidentified London location on Nov. 16, which will be filmed for free streaming via www.nokia.com/rihanna. You can also download Nokia and Rihanna branded apps and an exclusive version of the album with a bonus track, “Wait Your Turn,” in certain global territories.

The deal is a part of a new overall partnership with Nokia and Island Def Jam Music Group so there will be more collaborations like this in the near future. Via: Billboard

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MUSIC VIDEO: Rihanna – “Wait Your Turn”

Yeti — Wed, 04 Nov 2009 11:40:42 +0000

Here is the official music video to Rihanna’s newest single “Wait Your Turn.” The eye patch scares me. Turns me on…but scares me. Via: RR and OnSmash

Is Rihanna’s new single and video what you have been waiting for? Another hit single or a dud?

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Rihanna Breaks Her Silence to ABC’s 20/20

Edwin — Sun, 01 Nov 2009 05:03:05 +0000

Rihanna will break her silence since the Chris Brown inccident to ABC’s Good Morning America on Thursday, November 5 and on 20/20 Friday, November 6. Perfect way to promote her album which hit stores on November 23.

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ALBUM ART: Rihanna’s “Rated R”

Yeti — Tue, 27 Oct 2009 20:31:07 +0000

The official album art for Rihanna’s “Rated R” which is set to release November 23rd. We like the barbed wire better. She looks like Grace Jones meets Mad Max in this. Via: PopEater

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PICS: Rihanna lookin hot in “Rated R” promo pics

Yeti — Wed, 21 Oct 2009 17:52:17 +0000

If Chris Brown gets some press from us well then Rihanna gets some too. Plus she’s smokin hot. Check these new promo pics for her upcoming album “Rated R” which hits stores November 23rd. More pics after the jump. Via: RealTalkNY

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VIDEO: Rihanna new album teaser video

Yeti — Tue, 20 Oct 2009 10:38:49 +0000

Major album releases these days are taking a page out of movie marketing with the rise of “teaser” ads and online trailers. Here is the latest by Rihanna which she posted on her Twitter and official website. Yes..”The Wait is Ova.” New album drops November 23rd. We can’t wait to see what other marketing ideas the label will come up with for this one.

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VIDEO: DJ Hero mash up of Rihanna & The Killers

Yeti — Wed, 30 Sep 2009 16:30:49 +0000

Whoever says spinning on the 1’s and 2’s is easy needs to just take a look at this demo video which features the DJ Hero mash up of Rihanna’s “Disturbia” and The Killers “Somebody Told Me.” This clip also features the DJ Hero plus Guitar Hero feature where two people can play the turntables and guitar at the same time.

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PICS: Rocawear 10th Anniversary Party

Edwin — Wed, 12 Aug 2009 05:05:09 +0000

Rocawear celebrated their 10th Anniversary with a party at their Rocawear showroom in New York City. Attendees included Rihanna, Kevin Lies, Spike Lee, Memphis Bleek and others.

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PICS: Jay-Z, Kanye West & Rihanna ‚ÄúRun This Town‚Äù Video

Edwin — Sun, 09 Aug 2009 05:11:08 +0000

Jay-Z, Kanye West & Rihanna on the set for “Run This Town” video shoot which is directed by Anthony Mandler. “I might wear black four years straight, I might bring back Versace shades” I guess Jay was serious about that line he recited on D.O.A., in this new video he is wearing exactly the fashion trend he wants to set.

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